Add exclude.json (12 package names, permanent) and build_data.py so the
report is reproducible. Exclusion is exact-match on package name, applied
both to 平台消耗统计 rows and to Adpingids whose 投手 pkg is excluded.
Exact match avoids false positives (e.g. in.swiggy.android vs "igg").
Co-Authored-By: Claude Opus 5 <noreply@anthropic.com>