415 lines
16 KiB
HTML
415 lines
16 KiB
HTML
<!DOCTYPE html>
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<html lang="zh-CN">
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<head>
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<meta charset="UTF-8">
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<meta name="viewport" content="width=device-width, initial-scale=1.0">
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<title>ADS-PMO 项目进展汇总（9/14–9/20）</title>
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<style>
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:root {
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--bg: #0f1420;
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--panel: #171d2b;
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--green: #3ecf8e;
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--amber: #f5b74e;
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--red: #ff6b6b;
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}
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* { box-sizing: border-box; }
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body {
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margin: 0;
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font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", "PingFang SC", "Microsoft YaHei", sans-serif;
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background: var(--bg);
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color: var(--text);
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line-height: 1.65;
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}
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.wrap { max-width: 1100px; margin: 0 auto; padding: 40px 24px 80px; }
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header.page {
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border-bottom: 1px solid var(--border);
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padding-bottom: 24px;
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margin-bottom: 28px;
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header.page h1 { font-size: 28px; margin: 0 0 12px; letter-spacing: .5px; }
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.period {
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display: inline-block;
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color: var(--accent);
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font-size: 13px;
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font-weight: 600;
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.summary-note {
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background: var(--panel);
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border: 1px solid var(--border);
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border-left: 4px solid var(--amber);
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border-radius: 12px;
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padding: 20px;
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margin-bottom: 28px;
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}
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.summary-note p { margin: 0; }
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.summary-note p + p { margin-top: 10px; }
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.summary-heading {
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font-size: 21px;
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margin: 0 0 14px;
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}
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.summary-table-wrap {
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overflow-x: auto;
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background: var(--panel);
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border: 1px solid var(--border);
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border-radius: 12px;
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margin-bottom: 36px;
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.summary-table {
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width: 100%;
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min-width: 850px;
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border-collapse: collapse;
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font-size: 14px;
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.summary-table th,
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.summary-table td {
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padding: 14px 16px;
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border-bottom: 1px solid var(--border);
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text-align: left;
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vertical-align: top;
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.summary-table th {
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background: var(--panel-2);
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color: var(--muted);
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font-weight: 600;
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}
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.summary-table tr:last-child td { border-bottom: 0; }
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.summary-table td:first-child { color: var(--text); font-weight: 600; white-space: nowrap; }
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.summary-table ul { margin: 0; padding-left: 18px; }
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.summary-table li { margin: 3px 0; }
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.summary-table .direction { color: var(--text); font-weight: 600; }
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.status { white-space: nowrap; font-weight: 600; }
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.status::before {
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content: '●';
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margin-right: 6px;
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font-size: 11px;
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.status-normal { color: var(--green); }
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.status-legend .normal { color: var(--green); }
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section.project {
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background: var(--panel);
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border: 1px solid var(--border);
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border-radius: 14px;
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padding: 26px 28px;
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margin-bottom: 24px;
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.project-header {
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display: flex;
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gap: 12px;
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border-bottom: 1px solid var(--border);
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padding-bottom: 14px;
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margin-bottom: 18px;
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.project-header h2 { margin: 0; font-size: 20px; }
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.project-tag {
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background: var(--accent-soft);
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border: 1px solid rgba(79,140,255,.3);
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color: var(--accent);
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border-radius: 999px;
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font-size: 12px;
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font-weight: 600;
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.content { color: var(--muted); }
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.content p { margin: 0 0 14px; }
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.item { margin: 18px 0; }
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.item-title { color: var(--text); font-weight: 600; margin-bottom: 6px; }
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.item p { margin: 4px 0; }
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.data-point,
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.action-item,
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.next-item {
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border-radius: 9px;
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padding: 14px 16px;
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margin-top: 14px;
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}
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.data-point { background: var(--panel-2); border: 1px solid var(--border); }
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.action-item { background: rgba(245,183,78,.1); border-left: 4px solid var(--amber); }
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.next-item { background: rgba(79,140,255,.1); border-left: 4px solid var(--accent); }
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.data-point strong,
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.action-item strong,
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.next-item strong { color: var(--text); }
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ul { margin: 8px 0; padding-left: 22px; }
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li { margin: 5px 0; }
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.highlight { color: var(--amber); font-weight: 600; }
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.footer {
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color: var(--muted);
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font-size: 13px;
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text-align: center;
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border-top: 1px solid var(--border);
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padding-top: 24px;
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margin-top: 44px;
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}
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a { color: var(--accent); }
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@media (max-width: 700px) {
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.wrap { padding: 24px 16px 60px; }
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section.project { padding: 20px; }
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.project-header { align-items: flex-start; flex-direction: column; gap: 8px; }
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}
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</style>
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</head>
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<body>
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<main class="wrap">
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<header class="page">
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<h1>ADS-PMO 项目进展汇总（9/14–9/20）</h1>
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<span class="period">周期：2026/09/14 – 2026/09/20</span>
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</header>
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<div class="summary-note">
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<p>注：基于项目当前进展，除Dragon项目外，其他9月规划项目交付任务均在9/24日前完成交付</p>
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</div>
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<h2 class="summary-heading">流量分级模型后验替代方案</h2>
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<div class="summary-table-wrap">
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<table class="summary-table">
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<thead>
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<tr>
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<th>项目</th>
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<th>方向</th>
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<th>当前状态</th>
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<th>当前进展</th>
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<th>下一步</th>
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</tr>
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</thead>
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<tbody>
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<tr>
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<td rowspan="2">Dragon</td>
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<td class="direction">离线上报时机</td>
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<td class="status status-attention">关注</td>
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<td>功能已上线，订单已配置<br>2天累计数据：点击（102）、安装（0）</td>
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<td>9/21 AM已提价，21日观察数据</td>
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</tr>
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<tr>
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<td class="direction">上报精准度</td>
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<td class="status status-normal">正常</td>
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<td>9/20确认后续方向</td>
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<td>9/30消除 Missing，打满所有运营给出的点击 Cap</td>
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</tr>
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<tr>
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<td rowspan="2">Midas</td>
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<td class="direction">CTR</td>
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<td class="status status-normal">正常</td>
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<td>方案已过评审，开发中</td>
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<td>9/24完成开发 + 金丝雀验证</td>
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</tr>
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<tr>
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<td class="direction">CVR</td>
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<td class="status status-normal">正常</td>
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<td>方案初步对齐</td>
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<td>9/24（周四）方案评审</td>
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</tr>
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<tr>
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<td rowspan="2">Manta</td>
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<td class="direction">标签入库</td>
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<td class="status status-normal">正常</td>
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<td>已完成70+ / 目标110+</td>
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<td>9/24完成剩余40个</td>
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</tr>
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<tr>
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<td class="direction">大盘消耗占比</td>
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<td class="status status-delayed">滞后</td>
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<td>2.91%（目标8%）<br>通过迭代人群包，优化素材，提升出价等方式提升消耗占比，优化策略已执行</td>
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<td>9/24回收数据</td>
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</tr>
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<tr>
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<td>中转站</td>
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<td class="direction">—</td>
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<td class="status status-normal">正常</td>
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<td>收入 $1.1k/D（目标 $1k）</td>
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<td>9/30前review</td>
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</tr>
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<tr>
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<td>流量洞察</td>
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<td class="direction">—</td>
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<td class="status status-normal">正常</td>
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<td>表结构改造推进中，平台建设穿插</td>
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<td>11月底完成平台建设</td>
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</tr>
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<tr>
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<td>半年总结</td>
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<td class="direction">—</td>
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<td class="status status-normal">正常</td>
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<td>DBU结构搭建中</td>
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<td>9/24完成数据结构搭建<br>10/12复盘产出报告</td>
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</tr>
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<tr>
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<td>BO寻量</td>
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<td class="direction">—</td>
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<td class="status status-normal">正常</td>
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<td>轮询机制已启动</td>
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<td>当周反馈更新</td>
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</tr>
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</tbody>
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</table>
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<div class="status-legend">
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<strong>状态说明</strong><br>
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- <span class="normal">正常</span>：按计划推进<br>
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- <span class="attention">关注</span>：存在风险或结果待验证<br>
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- <span class="delayed">滞后</span>：明显低于目标
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</div>
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</div>
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<h2 class="summary-heading">分项目详细进展</h2>
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<section class="project">
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<div class="project-header"><h2>Dragon</h2><span class="project-tag">数据上报优化</span></div>
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<div class="content">
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<div class="item">
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<div class="item-title">离线上报时机优化</div>
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<p>进展：开发已完成，9/16上线</p>
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<div class="data-point"><strong>数据：</strong>截至9/20（2天累计数据），点击102，无安装产生</div>
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<p>问题：当前订单曝光偏低</p>
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<div class="action-item"><strong>Action：</strong>AM已于9/20提升出价</div>
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<div class="next-item"><strong>Next checkpoint：</strong>9/21观察数据变化</div>
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</div>
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<div class="item">
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<div class="item-title">提升上报精准度</div>
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<p>进展：设定“9/30前消除 Missing，打满所有运营给出的点击 Cap”定第一期目标并推进</p>
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</div>
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</div>
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</section>
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<section class="project">
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<div class="project-header"><h2>Midas 竞价功能去算法</h2><span class="project-tag">后验数据验证</span></div>
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<div class="content">
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<div class="item">
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<div class="item-title">目标</div>
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<p>用后验数据替代算法做验证，CTR、CVR分两步走</p>
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</div>
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<div class="item">
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<div class="item-title">CTR优化进展</div>
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<p>9/16完成并通过方案 review，已进入开发</p>
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<div class="next-item"><strong>Next checkpoint：</strong>9/24完成代码开发，测试环境启动金丝雀验证通路</div>
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<div class="action-item"><strong>Remark：</strong>为避免测试数据污染生产环境，节前不在生产环境部署；计划10/8生产部署，10/12回收生产数据并 review 阶段性数据</div>
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</div>
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<div class="item">
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<div class="item-title">CVR方案进展</div>
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<p>方案初步对齐，进入方案设计阶段</p>
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<div class="next-item"><strong>Next checkpoint：</strong>9/24进行方案评审，优先完成「点击 → 下载完成」段策略</div>
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</div>
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<div class="item">
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<div class="item-title">流量分级模型后验替代方案</div>
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<p>优先完成CTR/CVR验证，待上述两个方向开发上线后，再开始方案设计</p>
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</div>
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</div>
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</section>
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<section class="project">
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<div class="project-header"><h2>Manta</h2><span class="project-tag">人群覆盖与消耗占比</span></div>
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<div class="content">
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<div class="item">
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<div class="item-title">分工</div>
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<p>DA优先做人群覆盖、提升人均标签个数；AM提升人群包消耗占比</p>
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</div>
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<div class="data-point">
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<strong>9月目标：</strong>大盘消耗占比8%，人群标签个数8+<br>
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<strong>当前：</strong>大盘消耗占比2.91%，人群标签个数7.38
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</div>
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<div class="item">
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<div class="item-title">人群标签按计划入库</div>
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<p>9月目标：游戏相关标签（安装 + 事件）110+</p>
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<p>进展：截至9/20已完成70+入库</p>
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<div class="next-item"><strong>Next checkpoint：</strong>9/24完成总计110+标签全部清洗入库工作</div>
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</div>
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<div class="item">
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<div class="item-title">大盘消耗占比提升慢于预期</div>
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<p>当前2.91% vs 目标8%</p>
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<p>主要原因：人群包对应 campaign 起量速度慢于预期</p>
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<div class="action-item"><strong>Action：</strong>
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<ul>
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<li>AM通过迭代打包持续补充人群包</li>
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<li>优化订单素材投放，提升点击</li>
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<li>在ROI允许范围内，有序提升投放单价、增加曝光</li>
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</ul>
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</div>
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<div class="next-item"><strong>Next checkpoint：</strong>9/24回收数据复看（三项动作AM已对齐执行）</div>
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</div>
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</div>
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</section>
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<section class="project">
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<div class="project-header"><h2>中转站项目</h2><span class="project-tag">消耗提升</span></div>
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<div class="content">
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<div class="item">
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<div class="item-title">目标</div>
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<p>9月消耗提升至$1k/D</p>
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<div class="data-point"><strong>当前：</strong>9/20单日$1.1k/D</div>
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</div>
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<div class="item">
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<div class="item-title">关键进展</div>
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<ul>
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<li>外投账户小订单并入 Routing 配置已完成，累计录入20+订单</li>
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<li>AM跟进新开订单起量中，待新单起量后关闭老订单</li>
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</ul>
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</div>
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<div class="next-item"><strong>Next checkpoint：</strong>本周汇总review阶段数据，计划节前完成沟通</div>
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</div>
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</section>
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<section class="project">
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<div class="project-header"><h2>流量洞察产品化</h2><span class="project-tag">数据产品建设</span></div>
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<div class="content">
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<div class="item">
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<div class="item-title">1. 上游表结构优化</div>
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<p>9月完成改造，本月内完成无风险</p>
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</div>
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<div class="item">
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<div class="item-title">2. 洞察产品平台建设</div>
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<p>原计划10月启动、11月完成；鉴于「半年复盘 + 月度渠道自检」优先级更高，优先完成这两项，平台建设穿插推进，11月底前完成节点不变</p>
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</div>
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</div>
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</section>
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<section class="project">
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<div class="project-header"><h2>半年总结</h2><span class="project-tag">业务数据分析复盘</span></div>
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<div class="content">
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<div class="data-point"><strong>目标：</strong>半年业务数据分析复盘，DDL：10/12</div>
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<div class="item">
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<div class="item-title">完整计划</div>
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<ol>
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<li>数据结构搭建：DBU计划9/24前完成，当前进展正常：2026.09丨季度复盘自动化排期表</li>
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<li>数据回刷：DBU在10/8进行数据回刷与更新，补充9月下半月数据，最终覆盖完整9月数据，预计耗时半天</li>
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<li>半年业务分析复盘：DA基于整体数据完成，计划10/12产出</li>
|
||
</ol>
|
||
</div>
|
||
</div>
|
||
</section>
|
||
|
||
<section class="project">
|
||
<div class="project-header"><h2>BO接手下游寻量工作</h2><span class="project-tag">寻量协作</span></div>
|
||
<div class="content">
|
||
<p>进展：已建立轮询机制，本周开始执行</p>
|
||
<p>工作方式：收集 AM 寻量需求，当周内反馈更新</p>
|
||
<p>详细数据：<a href="FY2627_下游询量追踪">FY2627_下游询量追踪</a></p>
|
||
</div>
|
||
</section>
|
||
|
||
<footer class="footer">
|
||
<p>ADS-PMO 项目管理办公室 | 报告周期：2026年9月14日 – 2026年9月20日</p>
|
||
</footer>
|
||
</main>
|
||
</body>
|
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</html>
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