{
  "title": "Ozon · 当月投放表现",
  "generated_at": "2026-08-26T16:26:52+08:00",
  "timezone": "Asia/Shanghai",
  "period": {
    "start": "2026-08-01",
    "end": "2026-08-25",
    "days": 25
  },
  "countries": [
    "KZ",
    "UZ",
    "KG",
    "AM"
  ],
  "kpis": {
    "TOTAL": {
      "installs": 40028.0,
      "revenue": 24820.6,
      "budget_usd": 33930.0,
      "ffr_percent": 69.72
    },
    "KZ": {
      "installs": 24033.0,
      "revenue": 16823.1,
      "budget_usd": 23450.0,
      "ffr_percent": 71.74
    },
    "UZ": {
      "installs": 10048.0,
      "revenue": 5024.0,
      "budget_usd": 7400.0,
      "ffr_percent": 67.89
    },
    "KG": {
      "installs": 3619.0,
      "revenue": 1809.5,
      "budget_usd": 3080.0,
      "ffr_percent": 58.75
    },
    "AM": {
      "installs": 2328.0,
      "revenue": 1164.0,
      "budget_usd": 1850.0,
      "ffr_percent": 62.92
    }
  },
  "summary": [
    {
      "country": "KZ",
      "installs": 24033.0,
      "revenue": 16823.1,
      "avg_cac": 743.625,
      "cac_days": 24,
      "budget_usd": 23450.0,
      "ffr_percent": 71.74
    },
    {
      "country": "UZ",
      "installs": 10048.0,
      "revenue": 5024.0,
      "avg_cac": 4621.5833,
      "cac_days": 24,
      "budget_usd": 7400.0,
      "ffr_percent": 67.89
    },
    {
      "country": "KG",
      "installs": 3619.0,
      "revenue": 1809.5,
      "avg_cac": 5340.2917,
      "cac_days": 24,
      "budget_usd": 3080.0,
      "ffr_percent": 58.75
    },
    {
      "country": "AM",
      "installs": 2328.0,
      "revenue": 1164.0,
      "avg_cac": 2888.4008,
      "cac_days": 24,
      "budget_usd": 1850.0,
      "ffr_percent": 62.92
    }
  ],
  "records": [
    {
      "date": "2026-08-01",
      "country": "KZ",
      "installs": 890.0,
      "revenue": 623.0,
      "cac": 640.0
    },
    {
      "date": "2026-08-02",
      "country": "KZ",
      "installs": 893.0,
      "revenue": 625.1,
      "cac": 486.0
    },
    {
      "date": "2026-08-03",
      "country": "KZ",
      "installs": 939.0,
      "revenue": 657.3,
      "cac": 592.0
    },
    {
      "date": "2026-08-04",
      "country": "KZ",
      "installs": 927.0,
      "revenue": 648.9,
      "cac": 620.0
    },
    {
      "date": "2026-08-05",
      "country": "KZ",
      "installs": 928.0,
      "revenue": 649.6,
      "cac": 542.0
    },
    {
      "date": "2026-08-06",
      "country": "KZ",
      "installs": 982.0,
      "revenue": 687.4,
      "cac": 672.0
    },
    {
      "date": "2026-08-07",
      "country": "KZ",
      "installs": 997.0,
      "revenue": 697.9,
      "cac": 561.0
    },
    {
      "date": "2026-08-08",
      "country": "KZ",
      "installs": 969.0,
      "revenue": 678.3,
      "cac": 573.0
    },
    {
      "date": "2026-08-09",
      "country": "KZ",
      "installs": 1055.0,
      "revenue": 738.5,
      "cac": 838.0
    },
    {
      "date": "2026-08-10",
      "country": "KZ",
      "installs": 1075.0,
      "revenue": 752.5,
      "cac": 636.0
    },
    {
      "date": "2026-08-11",
      "country": "KZ",
      "installs": 1027.0,
      "revenue": 718.9,
      "cac": 745.0
    },
    {
      "date": "2026-08-12",
      "country": "KZ",
      "installs": 1034.0,
      "revenue": 723.8,
      "cac": 929.0
    },
    {
      "date": "2026-08-13",
      "country": "KZ",
      "installs": 1097.0,
      "revenue": 767.9,
      "cac": 837.0
    },
    {
      "date": "2026-08-14",
      "country": "KZ",
      "installs": 1072.0,
      "revenue": 750.4,
      "cac": 724.0
    },
    {
      "date": "2026-08-15",
      "country": "KZ",
      "installs": 718.0,
      "revenue": 502.6,
      "cac": 788.0
    },
    {
      "date": "2026-08-16",
      "country": "KZ",
      "installs": 675.0,
      "revenue": 472.5,
      "cac": 1062.0
    },
    {
      "date": "2026-08-17",
      "country": "KZ",
      "installs": 715.0,
      "revenue": 500.5,
      "cac": 683.0
    },
    {
      "date": "2026-08-18",
      "country": "KZ",
      "installs": 682.0,
      "revenue": 477.4,
      "cac": 677.0
    },
    {
      "date": "2026-08-19",
      "country": "KZ",
      "installs": 612.0,
      "revenue": 428.4,
      "cac": 582.0
    },
    {
      "date": "2026-08-20",
      "country": "KZ",
      "installs": 602.0,
      "revenue": 421.4,
      "cac": 770.0
    },
    {
      "date": "2026-08-21",
      "country": "KZ",
      "installs": 1117.0,
      "revenue": 781.9,
      "cac": 851.0
    },
    {
      "date": "2026-08-22",
      "country": "KZ",
      "installs": 1298.0,
      "revenue": 908.6,
      "cac": 856.0
    },
    {
      "date": "2026-08-23",
      "country": "KZ",
      "installs": 1256.0,
      "revenue": 879.2,
      "cac": 1237.0
    },
    {
      "date": "2026-08-24",
      "country": "KZ",
      "installs": 1215.0,
      "revenue": 850.5,
      "cac": 946.0
    },
    {
      "date": "2026-08-25",
      "country": "KZ",
      "installs": 1258.0,
      "revenue": 880.6,
      "cac": null
    },
    {
      "date": "2026-08-01",
      "country": "UZ",
      "installs": 248.0,
      "revenue": 124.0,
      "cac": 3449.0
    },
    {
      "date": "2026-08-02",
      "country": "UZ",
      "installs": 278.0,
      "revenue": 139.0,
      "cac": 1737.0
    },
    {
      "date": "2026-08-03",
      "country": "UZ",
      "installs": 249.0,
      "revenue": 124.5,
      "cac": 3574.0
    },
    {
      "date": "2026-08-04",
      "country": "UZ",
      "installs": 265.0,
      "revenue": 132.5,
      "cac": 2146.0
    },
    {
      "date": "2026-08-05",
      "country": "UZ",
      "installs": 345.0,
      "revenue": 172.5,
      "cac": 3618.0
    },
    {
      "date": "2026-08-06",
      "country": "UZ",
      "installs": 374.0,
      "revenue": 187.0,
      "cac": 4598.0
    },
    {
      "date": "2026-08-07",
      "country": "UZ",
      "installs": 349.0,
      "revenue": 174.5,
      "cac": 2519.0
    },
    {
      "date": "2026-08-08",
      "country": "UZ",
      "installs": 402.0,
      "revenue": 201.0,
      "cac": 2416.0
    },
    {
      "date": "2026-08-09",
      "country": "UZ",
      "installs": 400.0,
      "revenue": 200.0,
      "cac": 3257.0
    },
    {
      "date": "2026-08-10",
      "country": "UZ",
      "installs": 550.0,
      "revenue": 275.0,
      "cac": 4493.0
    },
    {
      "date": "2026-08-11",
      "country": "UZ",
      "installs": 614.0,
      "revenue": 307.0,
      "cac": 4536.0
    },
    {
      "date": "2026-08-12",
      "country": "UZ",
      "installs": 614.0,
      "revenue": 307.0,
      "cac": 3349.0
    },
    {
      "date": "2026-08-13",
      "country": "UZ",
      "installs": 608.0,
      "revenue": 304.0,
      "cac": 7011.0
    },
    {
      "date": "2026-08-14",
      "country": "UZ",
      "installs": 587.0,
      "revenue": 293.5,
      "cac": 2545.0
    },
    {
      "date": "2026-08-15",
      "country": "UZ",
      "installs": 224.0,
      "revenue": 112.0,
      "cac": 3768.0
    },
    {
      "date": "2026-08-16",
      "country": "UZ",
      "installs": 176.0,
      "revenue": 88.0,
      "cac": 0.0
    },
    {
      "date": "2026-08-17",
      "country": "UZ",
      "installs": 211.0,
      "revenue": 105.5,
      "cac": 8147.0
    },
    {
      "date": "2026-08-18",
      "country": "UZ",
      "installs": 170.0,
      "revenue": 85.0,
      "cac": 20293.0
    },
    {
      "date": "2026-08-19",
      "country": "UZ",
      "installs": 141.0,
      "revenue": 70.5,
      "cac": 8912.0
    },
    {
      "date": "2026-08-20",
      "country": "UZ",
      "installs": 124.0,
      "revenue": 62.0,
      "cac": 3829.0
    },
    {
      "date": "2026-08-21",
      "country": "UZ",
      "installs": 509.0,
      "revenue": 254.5,
      "cac": 2985.0
    },
    {
      "date": "2026-08-22",
      "country": "UZ",
      "installs": 530.0,
      "revenue": 265.0,
      "cac": 3415.0
    },
    {
      "date": "2026-08-23",
      "country": "UZ",
      "installs": 572.0,
      "revenue": 286.0,
      "cac": 5181.0
    },
    {
      "date": "2026-08-24",
      "country": "UZ",
      "installs": 704.0,
      "revenue": 352.0,
      "cac": 5140.0
    },
    {
      "date": "2026-08-25",
      "country": "UZ",
      "installs": 804.0,
      "revenue": 402.0,
      "cac": null
    },
    {
      "date": "2026-08-01",
      "country": "KG",
      "installs": 150.0,
      "revenue": 75.0,
      "cac": 2203.0
    },
    {
      "date": "2026-08-02",
      "country": "KG",
      "installs": 150.0,
      "revenue": 75.0,
      "cac": 0.0
    },
    {
      "date": "2026-08-03",
      "country": "KG",
      "installs": 143.0,
      "revenue": 71.5,
      "cac": 5062.0
    },
    {
      "date": "2026-08-04",
      "country": "KG",
      "installs": 162.0,
      "revenue": 81.0,
      "cac": 3550.0
    },
    {
      "date": "2026-08-05",
      "country": "KG",
      "installs": 165.0,
      "revenue": 82.5,
      "cac": 11642.0
    },
    {
      "date": "2026-08-06",
      "country": "KG",
      "installs": 176.0,
      "revenue": 88.0,
      "cac": 7450.0
    },
    {
      "date": "2026-08-07",
      "country": "KG",
      "installs": 170.0,
      "revenue": 85.0,
      "cac": 7380.0
    },
    {
      "date": "2026-08-08",
      "country": "KG",
      "installs": 162.0,
      "revenue": 81.0,
      "cac": 5100.0
    },
    {
      "date": "2026-08-09",
      "country": "KG",
      "installs": 171.0,
      "revenue": 85.5,
      "cac": 2684.0
    },
    {
      "date": "2026-08-10",
      "country": "KG",
      "installs": 197.0,
      "revenue": 98.5,
      "cac": 3278.0
    },
    {
      "date": "2026-08-11",
      "country": "KG",
      "installs": 196.0,
      "revenue": 98.0,
      "cac": 6765.0
    },
    {
      "date": "2026-08-12",
      "country": "KG",
      "installs": 186.0,
      "revenue": 93.0,
      "cac": 7265.0
    },
    {
      "date": "2026-08-13",
      "country": "KG",
      "installs": 179.0,
      "revenue": 89.5,
      "cac": 0.0
    },
    {
      "date": "2026-08-14",
      "country": "KG",
      "installs": 167.0,
      "revenue": 83.5,
      "cac": 5280.0
    },
    {
      "date": "2026-08-15",
      "country": "KG",
      "installs": 31.0,
      "revenue": 15.5,
      "cac": 12724.0
    },
    {
      "date": "2026-08-16",
      "country": "KG",
      "installs": 26.0,
      "revenue": 13.0,
      "cac": 0.0
    },
    {
      "date": "2026-08-17",
      "country": "KG",
      "installs": 30.0,
      "revenue": 15.0,
      "cac": 0.0
    },
    {
      "date": "2026-08-18",
      "country": "KG",
      "installs": 31.0,
      "revenue": 15.5,
      "cac": 0.0
    },
    {
      "date": "2026-08-19",
      "country": "KG",
      "installs": 22.0,
      "revenue": 11.0,
      "cac": 4471.0
    },
    {
      "date": "2026-08-20",
      "country": "KG",
      "installs": 28.0,
      "revenue": 14.0,
      "cac": 6257.0
    },
    {
      "date": "2026-08-21",
      "country": "KG",
      "installs": 192.0,
      "revenue": 96.0,
      "cac": 15812.0
    },
    {
      "date": "2026-08-22",
      "country": "KG",
      "installs": 210.0,
      "revenue": 105.0,
      "cac": 9055.0
    },
    {
      "date": "2026-08-23",
      "country": "KG",
      "installs": 229.0,
      "revenue": 114.5,
      "cac": 6249.0
    },
    {
      "date": "2026-08-24",
      "country": "KG",
      "installs": 230.0,
      "revenue": 115.0,
      "cac": 5940.0
    },
    {
      "date": "2026-08-25",
      "country": "KG",
      "installs": 216.0,
      "revenue": 108.0,
      "cac": null
    },
    {
      "date": "2026-08-01",
      "country": "AM",
      "installs": 84.0,
      "revenue": 42.0,
      "cac": 2308.42
    },
    {
      "date": "2026-08-02",
      "country": "AM",
      "installs": 81.0,
      "revenue": 40.5,
      "cac": 2224.98
    },
    {
      "date": "2026-08-03",
      "country": "AM",
      "installs": 127.0,
      "revenue": 63.5,
      "cac": 3587.78
    },
    {
      "date": "2026-08-04",
      "country": "AM",
      "installs": 122.0,
      "revenue": 61.0,
      "cac": 1751.5
    },
    {
      "date": "2026-08-05",
      "country": "AM",
      "installs": 107.0,
      "revenue": 53.5,
      "cac": 6019.78
    },
    {
      "date": "2026-08-06",
      "country": "AM",
      "installs": 143.0,
      "revenue": 71.5,
      "cac": 4135.48
    },
    {
      "date": "2026-08-07",
      "country": "AM",
      "installs": 141.0,
      "revenue": 70.5,
      "cac": 4074.46
    },
    {
      "date": "2026-08-08",
      "country": "AM",
      "installs": 136.0,
      "revenue": 68.0,
      "cac": 3824.85
    },
    {
      "date": "2026-08-09",
      "country": "AM",
      "installs": 129.0,
      "revenue": 64.5,
      "cac": 0.0
    },
    {
      "date": "2026-08-10",
      "country": "AM",
      "installs": 124.0,
      "revenue": 62.0,
      "cac": 7132.05
    },
    {
      "date": "2026-08-11",
      "country": "AM",
      "installs": 136.0,
      "revenue": 68.0,
      "cac": 7806.27
    },
    {
      "date": "2026-08-12",
      "country": "AM",
      "installs": 126.0,
      "revenue": 63.0,
      "cac": 3517.38
    },
    {
      "date": "2026-08-13",
      "country": "AM",
      "installs": 124.0,
      "revenue": 62.0,
      "cac": 7146.1
    },
    {
      "date": "2026-08-14",
      "country": "AM",
      "installs": 112.0,
      "revenue": 56.0,
      "cac": 2248.79
    },
    {
      "date": "2026-08-15",
      "country": "AM",
      "installs": 19.0,
      "revenue": 9.5,
      "cac": 0.0
    },
    {
      "date": "2026-08-16",
      "country": "AM",
      "installs": 25.0,
      "revenue": 12.5,
      "cac": 0.0
    },
    {
      "date": "2026-08-17",
      "country": "AM",
      "installs": 30.0,
      "revenue": 15.0,
      "cac": 0.0
    },
    {
      "date": "2026-08-18",
      "country": "AM",
      "installs": 28.0,
      "revenue": 14.0,
      "cac": 0.0
    },
    {
      "date": "2026-08-19",
      "country": "AM",
      "installs": 19.0,
      "revenue": 9.5,
      "cac": 0.0
    },
    {
      "date": "2026-08-20",
      "country": "AM",
      "installs": 15.0,
      "revenue": 7.5,
      "cac": 0.0
    },
    {
      "date": "2026-08-21",
      "country": "AM",
      "installs": 75.0,
      "revenue": 37.5,
      "cac": 0.0
    },
    {
      "date": "2026-08-22",
      "country": "AM",
      "installs": 67.0,
      "revenue": 33.5,
      "cac": 2283.09
    },
    {
      "date": "2026-08-23",
      "country": "AM",
      "installs": 71.0,
      "revenue": 35.5,
      "cac": 0.0
    },
    {
      "date": "2026-08-24",
      "country": "AM",
      "installs": 119.0,
      "revenue": 59.5,
      "cac": 11260.69
    },
    {
      "date": "2026-08-25",
      "country": "AM",
      "installs": 168.0,
      "revenue": 84.0,
      "cac": null
    }
  ],
  "definitions": {
    "period": "当月 1 号至昨天",
    "installs": "各国家区块的 Install",
    "revenue": "各国家区块的 Revenue（USD），取源表 Daily Spend 列",
    "cac": "各国家区块的 CAC from client report 原始值；不改算、不标记为 USD",
    "budget_usd": "源表 Current Month Budget，按 Total 与各国读取",
    "ffr_percent": "源表 FFR，按 Total 与各国读取"
  }
}