{ "title": "Ozon · 过去14天国家投放表现", "generated_at": "2026-08-25T15:28:04+08:00", "timezone": "Asia/Shanghai", "period": { "start": "2026-08-11", "end": "2026-08-24", "days": 14 }, "countries": [ "KZ", "UZ", "KG", "AM" ], "summary": [ { "country": "KZ", "installs": 13120.0, "spend": 9184.0, "avg_cac": 821.6667, "cac_days": 12 }, { "country": "UZ", "installs": 5784.0, "spend": 2892.0, "avg_cac": 5826.25, "cac_days": 12 }, { "country": "KG", "installs": 1757.0, "spend": 878.5, "avg_cac": 5648.2222, "cac_days": 9 }, { "country": "AM", "installs": 966.0, "spend": 483.0, "avg_cac": 2682.6089, "cac_days": 9 } ], "records": [ { "date": "2026-08-11", "country": "KZ", "installs": 1027.0, "spend": 718.9, "cac": 745.0 }, { "date": "2026-08-12", "country": "KZ", "installs": 1034.0, "spend": 723.8, "cac": 954.0 }, { "date": "2026-08-13", "country": "KZ", "installs": 1097.0, "spend": 767.9, "cac": 837.0 }, { "date": "2026-08-14", "country": "KZ", "installs": 1072.0, "spend": 750.4, "cac": 724.0 }, { "date": "2026-08-15", "country": "KZ", "installs": 718.0, "spend": 502.6, "cac": 837.0 }, { "date": "2026-08-16", "country": "KZ", "installs": 675.0, "spend": 472.5, "cac": 1062.0 }, { "date": "2026-08-17", "country": "KZ", "installs": 715.0, "spend": 500.5, "cac": 702.0 }, { "date": "2026-08-18", "country": "KZ", "installs": 682.0, "spend": 477.4, "cac": 677.0 }, { "date": "2026-08-19", "country": "KZ", "installs": 612.0, "spend": 428.4, "cac": 597.0 }, { "date": "2026-08-20", "country": "KZ", "installs": 602.0, "spend": 421.4, "cac": 770.0 }, { "date": "2026-08-21", "country": "KZ", "installs": 1117.0, "spend": 781.9, "cac": 909.0 }, { "date": "2026-08-22", "country": "KZ", "installs": 1298.0, "spend": 908.6, "cac": 1046.0 }, { "date": "2026-08-23", "country": "KZ", "installs": 1256.0, "spend": 879.2, "cac": null }, { "date": "2026-08-24", "country": "KZ", "installs": 1215.0, "spend": 850.5, "cac": null }, { "date": "2026-08-11", "country": "UZ", "installs": 614.0, "spend": 307.0, "cac": 5103.0 }, { "date": "2026-08-12", "country": "UZ", "installs": 614.0, "spend": 307.0, "cac": 3349.0 }, { "date": "2026-08-13", "country": "UZ", "installs": 608.0, "spend": 304.0, "cac": 7011.0 }, { "date": "2026-08-14", "country": "UZ", "installs": 587.0, "spend": 293.5, "cac": 2545.0 }, { "date": "2026-08-15", "country": "UZ", "installs": 224.0, "spend": 112.0, "cac": 3768.0 }, { "date": "2026-08-16", "country": "UZ", "installs": 176.0, "spend": 88.0, "cac": 0.0 }, { "date": "2026-08-17", "country": "UZ", "installs": 211.0, "spend": 105.5, "cac": 8147.0 }, { "date": "2026-08-18", "country": "UZ", "installs": 170.0, "spend": 85.0, "cac": 20293.0 }, { "date": "2026-08-19", "country": "UZ", "installs": 141.0, "spend": 70.5, "cac": 8912.0 }, { "date": "2026-08-20", "country": "UZ", "installs": 124.0, "spend": 62.0, "cac": 3829.0 }, { "date": "2026-08-21", "country": "UZ", "installs": 509.0, "spend": 254.5, "cac": 3233.0 }, { "date": "2026-08-22", "country": "UZ", "installs": 530.0, "spend": 265.0, "cac": 3725.0 }, { "date": "2026-08-23", "country": "UZ", "installs": 572.0, "spend": 286.0, "cac": null }, { "date": "2026-08-24", "country": "UZ", "installs": 704.0, "spend": 352.0, "cac": null }, { "date": "2026-08-11", "country": "KG", "installs": 196.0, "spend": 98.0, "cac": 2537.0 }, { "date": "2026-08-12", "country": "KG", "installs": 186.0, "spend": 93.0, "cac": 3633.0 }, { "date": "2026-08-13", "country": "KG", "installs": 179.0, "spend": 89.5, "cac": 20857.0 }, { "date": "2026-08-14", "country": "KG", "installs": 167.0, "spend": 83.5, "cac": 3520.0 }, { "date": "2026-08-15", "country": "KG", "installs": 31.0, "spend": 15.5, "cac": 2545.0 }, { "date": "2026-08-16", "country": "KG", "installs": 26.0, "spend": 13.0, "cac": 15506.0 }, { "date": "2026-08-17", "country": "KG", "installs": 30.0, "spend": 15.0, "cac": 0.0 }, { "date": "2026-08-18", "country": "KG", "installs": 31.0, "spend": 15.5, "cac": 0.0 }, { "date": "2026-08-19", "country": "KG", "installs": 22.0, "spend": 11.0, "cac": 2236.0 }, { "date": "2026-08-20", "country": "KG", "installs": 28.0, "spend": 14.0, "cac": null }, { "date": "2026-08-21", "country": "KG", "installs": 192.0, "spend": 96.0, "cac": null }, { "date": "2026-08-22", "country": "KG", "installs": 210.0, "spend": 105.0, "cac": null }, { "date": "2026-08-23", "country": "KG", "installs": 229.0, "spend": 114.5, "cac": null }, { "date": "2026-08-24", "country": "KG", "installs": 230.0, "spend": 115.0, "cac": null }, { "date": "2026-08-11", "country": "AM", "installs": 136.0, "spend": 68.0, "cac": 7806.27 }, { "date": "2026-08-12", "country": "AM", "installs": 126.0, "spend": 63.0, "cac": 3517.38 }, { "date": "2026-08-13", "country": "AM", "installs": 124.0, "spend": 62.0, "cac": 7146.1 }, { "date": "2026-08-14", "country": "AM", "installs": 112.0, "spend": 56.0, "cac": 1686.59 }, { "date": "2026-08-15", "country": "AM", "installs": 19.0, "spend": 9.5, "cac": 0.0 }, { "date": "2026-08-16", "country": "AM", "installs": 25.0, "spend": 12.5, "cac": 0.0 }, { "date": "2026-08-17", "country": "AM", "installs": 30.0, "spend": 15.0, "cac": 0.0 }, { "date": "2026-08-18", "country": "AM", "installs": 28.0, "spend": 14.0, "cac": 3987.14 }, { "date": "2026-08-19", "country": "AM", "installs": 19.0, "spend": 9.5, "cac": 0.0 }, { "date": "2026-08-20", "country": "AM", "installs": 15.0, "spend": 7.5, "cac": null }, { "date": "2026-08-21", "country": "AM", "installs": 75.0, "spend": 37.5, "cac": null }, { "date": "2026-08-22", "country": "AM", "installs": 67.0, "spend": 33.5, "cac": null }, { "date": "2026-08-23", "country": "AM", "installs": 71.0, "spend": 35.5, "cac": null }, { "date": "2026-08-24", "country": "AM", "installs": 119.0, "spend": 59.5, "cac": null } ], "definitions": { "installs": "Google Sheet 各国家区块的 Install", "spend": "Google Sheet 各国家区块的 Daily Spend（USD）", "cac": "Google Sheet 各国家区块的 CAC from client report；汇总值为有数据日期的日均 CAC" } }