{
  "title": "King · 当月 Campaign 表现",
  "generated_at": "2026-08-27T15:26:33+08:00",
  "timezone": "Asia/Shanghai",
  "period": {
    "start": "2026-08-01",
    "end": "2026-08-26",
    "days": 26
  },
  "sources": {
    "client": "public",
    "cost": "public",
    "budget": "public",
    "budget_column_header": "Aug",
    "target": "credentials"
  },
  "performance": {
    "actual": {
      "revenue": 90492.35,
      "cost": 49342.7704,
      "gp": 41149.5796,
      "gp_rate": 45.47
    },
    "target": {
      "revenue": 329376.0,
      "gp": 210801.0,
      "gp_rate": 64.0
    },
    "completion": {
      "revenue": 27.47,
      "gp": 19.52,
      "gp_rate": 71.05
    },
    "time_progress_percent": 83.87,
    "month_days": 31,
    "elapsed_days": 26,
    "sands": {
      "cost": 49342.7704,
      "scope": "King 包合计 ['com.king.candycrushsaga', 'com.king.candycrushsodasaga']",
      "pkgs": [
        "com.king.candycrushsaga",
        "com.king.candycrushsodasaga"
      ],
      "missing_pkgs": [],
      "fetched_at": "2026-08-27T15:20:08+08:00",
      "source_url": "https://sands.hellay.net/#/newSanReports2",
      "detail_rows": 100
    }
  },
  "kpis": {
    "TOTAL": {
      "installs": 217455.0,
      "cost": 90492.35,
      "budget": 134400.0,
      "ffr_percent": 67.33,
      "cpi": 0.4161
    }
  },
  "campaigns": [
    "ccs_de_android_test12112024_bauna_ua_kbroad_all_cpi",
    "CCS_MY_ANDROID_TTEST_SHAREIT_15012024",
    "CCS_TH_ANDROID_TTEST_SHAREIT_15012024",
    "ccss_BR_android_test16122025_bauna_ua_ all_all_cpi",
    "ccss_DE_android_test16122025_bauna_ua_ all_all_cpi",
    "ccss_TH_android_test16122025_bauna_ua_ all_all_cpi",
    "ccss_us_android_test16122025_bauna_ua_ all_all_cpi"
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  "summary": [
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      "budget_match": "exact",
      "ffr_percent": 82.14,
      "cpi": 1.0579
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    {
      "campaign": "CCS_MY_ANDROID_TTEST_SHAREIT_15012024",
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      "cost": 17736.7,
      "budget": 31000.0,
      "budget_match": "exact",
      "ffr_percent": 57.22,
      "cpi": 0.3
    },
    {
      "campaign": "CCS_TH_ANDROID_TTEST_SHAREIT_15012024",
      "app": "Candy Crush Saga",
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      "cost": 17983.5,
      "budget": 24800.0,
      "budget_match": "exact",
      "ffr_percent": 72.51,
      "cpi": 0.3
    },
    {
      "campaign": "ccss_BR_android_test16122025_bauna_ua_ all_all_cpi",
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      "cost": 7559.78,
      "budget": 9300.0,
      "budget_match": "brand+geo",
      "ffr_percent": 81.29,
      "cpi": 0.1674
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    {
      "campaign": "ccss_DE_android_test16122025_bauna_ua_ all_all_cpi",
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      "budget": 15500.0,
      "budget_match": "geo",
      "ffr_percent": 50.17,
      "cpi": 0.7445
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    {
      "campaign": "ccss_TH_android_test16122025_bauna_ua_ all_all_cpi",
      "app": "Candy Crush Soda Saga",
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      "cost": 748.51,
      "budget": 9300.0,
      "budget_match": "brand+geo",
      "ffr_percent": 8.05,
      "cpi": 0.1703
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    {
      "campaign": "ccss_us_android_test16122025_bauna_ua_ all_all_cpi",
      "app": "Candy Crush Soda Saga",
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      "cost": 13224.95,
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      "budget_match": "brand+geo",
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      "cpi": 0.9235
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  "records": [
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      "campaign": "ccs_de_android_test12112024_bauna_ua_kbroad_all_cpi",
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      "cost": 838.2
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      "campaign": "ccs_de_android_test12112024_bauna_ua_kbroad_all_cpi",
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      "cost": 878.9
    },
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      "campaign": "ccs_de_android_test12112024_bauna_ua_kbroad_all_cpi",
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      "campaign": "ccs_de_android_test12112024_bauna_ua_kbroad_all_cpi",
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      "campaign": "ccs_de_android_test12112024_bauna_ua_kbroad_all_cpi",
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      "campaign": "ccs_de_android_test12112024_bauna_ua_kbroad_all_cpi",
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      "cost": 1000.0
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      "campaign": "ccs_de_android_test12112024_bauna_ua_kbroad_all_cpi",
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      "cost": 1000.0
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      "cost": 1000.0
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      "campaign": "ccs_de_android_test12112024_bauna_ua_kbroad_all_cpi",
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    },
    {
      "date": "2026-08-12",
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      "cost": 300.0
    },
    {
      "date": "2026-08-13",
      "campaign": "ccss_BR_android_test16122025_bauna_ua_ all_all_cpi",
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      "cost": 300.0
    },
    {
      "date": "2026-08-14",
      "campaign": "ccss_BR_android_test16122025_bauna_ua_ all_all_cpi",
      "installs": 1624.0,
      "cost": 276.0
    },
    {
      "date": "2026-08-15",
      "campaign": "ccss_BR_android_test16122025_bauna_ua_ all_all_cpi",
      "installs": 1729.0,
      "cost": 294.0
    },
    {
      "date": "2026-08-16",
      "campaign": "ccss_BR_android_test16122025_bauna_ua_ all_all_cpi",
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    },
    {
      "date": "2026-08-17",
      "campaign": "ccss_BR_android_test16122025_bauna_ua_ all_all_cpi",
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      "cost": 288.0
    },
    {
      "date": "2026-08-18",
      "campaign": "ccss_BR_android_test16122025_bauna_ua_ all_all_cpi",
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      "cost": 274.72
    },
    {
      "date": "2026-08-19",
      "campaign": "ccss_BR_android_test16122025_bauna_ua_ all_all_cpi",
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      "cost": 300.0
    },
    {
      "date": "2026-08-20",
      "campaign": "ccss_BR_android_test16122025_bauna_ua_ all_all_cpi",
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      "cost": 300.0
    },
    {
      "date": "2026-08-21",
      "campaign": "ccss_BR_android_test16122025_bauna_ua_ all_all_cpi",
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      "cost": 287.81
    },
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      "date": "2026-08-22",
      "campaign": "ccss_BR_android_test16122025_bauna_ua_ all_all_cpi",
      "installs": 1759.0,
      "cost": 299.03
    },
    {
      "date": "2026-08-23",
      "campaign": "ccss_BR_android_test16122025_bauna_ua_ all_all_cpi",
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    },
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      "date": "2026-08-24",
      "campaign": "ccss_BR_android_test16122025_bauna_ua_ all_all_cpi",
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      "cost": 300.0
    },
    {
      "date": "2026-08-25",
      "campaign": "ccss_BR_android_test16122025_bauna_ua_ all_all_cpi",
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      "cost": 273.19
    },
    {
      "date": "2026-08-26",
      "campaign": "ccss_BR_android_test16122025_bauna_ua_ all_all_cpi",
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      "cost": 294.1
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    },
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      "date": "2026-08-03",
      "campaign": "ccss_DE_android_test16122025_bauna_ua_ all_all_cpi",
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      "cost": 224.45
    },
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      "date": "2026-08-04",
      "campaign": "ccss_DE_android_test16122025_bauna_ua_ all_all_cpi",
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      "cost": 264.6
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      "date": "2026-08-05",
      "campaign": "ccss_DE_android_test16122025_bauna_ua_ all_all_cpi",
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      "date": "2026-08-06",
      "campaign": "ccss_DE_android_test16122025_bauna_ua_ all_all_cpi",
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      "cost": 308.0
    },
    {
      "date": "2026-08-07",
      "campaign": "ccss_DE_android_test16122025_bauna_ua_ all_all_cpi",
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      "cost": 311.71
    },
    {
      "date": "2026-08-08",
      "campaign": "ccss_DE_android_test16122025_bauna_ua_ all_all_cpi",
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      "cost": 289.5
    },
    {
      "date": "2026-08-09",
      "campaign": "ccss_DE_android_test16122025_bauna_ua_ all_all_cpi",
      "installs": 415.0,
      "cost": 302.95
    },
    {
      "date": "2026-08-10",
      "campaign": "ccss_DE_android_test16122025_bauna_ua_ all_all_cpi",
      "installs": 407.0,
      "cost": 297.11
    },
    {
      "date": "2026-08-11",
      "campaign": "ccss_DE_android_test16122025_bauna_ua_ all_all_cpi",
      "installs": 401.0,
      "cost": 292.73
    },
    {
      "date": "2026-08-12",
      "campaign": "ccss_DE_android_test16122025_bauna_ua_ all_all_cpi",
      "installs": 408.0,
      "cost": 297.84
    },
    {
      "date": "2026-08-13",
      "campaign": "ccss_DE_android_test16122025_bauna_ua_ all_all_cpi",
      "installs": 422.0,
      "cost": 308.06
    },
    {
      "date": "2026-08-14",
      "campaign": "ccss_DE_android_test16122025_bauna_ua_ all_all_cpi",
      "installs": 370.0,
      "cost": 270.0
    },
    {
      "date": "2026-08-15",
      "campaign": "ccss_DE_android_test16122025_bauna_ua_ all_all_cpi",
      "installs": 392.0,
      "cost": 286.0
    },
    {
      "date": "2026-08-16",
      "campaign": "ccss_DE_android_test16122025_bauna_ua_ all_all_cpi",
      "installs": 417.0,
      "cost": 313.0
    },
    {
      "date": "2026-08-17",
      "campaign": "ccss_DE_android_test16122025_bauna_ua_ all_all_cpi",
      "installs": 383.0,
      "cost": 280.0
    },
    {
      "date": "2026-08-18",
      "campaign": "ccss_DE_android_test16122025_bauna_ua_ all_all_cpi",
      "installs": 411.0,
      "cost": 308.25
    },
    {
      "date": "2026-08-19",
      "campaign": "ccss_DE_android_test16122025_bauna_ua_ all_all_cpi",
      "installs": 429.0,
      "cost": 343.2
    },
    {
      "date": "2026-08-20",
      "campaign": "ccss_DE_android_test16122025_bauna_ua_ all_all_cpi",
      "installs": 434.0,
      "cost": 347.2
    },
    {
      "date": "2026-08-21",
      "campaign": "ccss_DE_android_test16122025_bauna_ua_ all_all_cpi",
      "installs": 416.0,
      "cost": 332.8
    },
    {
      "date": "2026-08-22",
      "campaign": "ccss_DE_android_test16122025_bauna_ua_ all_all_cpi",
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      "cost": 343.2
    },
    {
      "date": "2026-08-23",
      "campaign": "ccss_DE_android_test16122025_bauna_ua_ all_all_cpi",
      "installs": 423.0,
      "cost": 338.4
    },
    {
      "date": "2026-08-24",
      "campaign": "ccss_DE_android_test16122025_bauna_ua_ all_all_cpi",
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      "cost": 292.0
    },
    {
      "date": "2026-08-25",
      "campaign": "ccss_DE_android_test16122025_bauna_ua_ all_all_cpi",
      "installs": 369.0,
      "cost": 295.2
    },
    {
      "date": "2026-08-26",
      "campaign": "ccss_DE_android_test16122025_bauna_ua_ all_all_cpi",
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      "cost": 334.4
    },
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    },
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      "campaign": "ccss_TH_android_test16122025_bauna_ua_ all_all_cpi",
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      "cost": 37.91
    },
    {
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    },
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      "cost": 36.72
    },
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      "date": "2026-08-06",
      "campaign": "ccss_TH_android_test16122025_bauna_ua_ all_all_cpi",
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      "cost": 38.42
    },
    {
      "date": "2026-08-07",
      "campaign": "ccss_TH_android_test16122025_bauna_ua_ all_all_cpi",
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      "cost": 25.67
    },
    {
      "date": "2026-08-08",
      "campaign": "ccss_TH_android_test16122025_bauna_ua_ all_all_cpi",
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      "cost": 32.13
    },
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      "date": "2026-08-09",
      "campaign": "ccss_TH_android_test16122025_bauna_ua_ all_all_cpi",
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      "cost": 41.65
    },
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      "date": "2026-08-10",
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      "cost": 32.98
    },
    {
      "date": "2026-08-13",
      "campaign": "ccss_TH_android_test16122025_bauna_ua_ all_all_cpi",
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      "cost": 34.51
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      "date": "2026-08-14",
      "campaign": "ccss_TH_android_test16122025_bauna_ua_ all_all_cpi",
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      "cost": 24.0
    },
    {
      "date": "2026-08-15",
      "campaign": "ccss_TH_android_test16122025_bauna_ua_ all_all_cpi",
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      "cost": 32.0
    },
    {
      "date": "2026-08-16",
      "campaign": "ccss_TH_android_test16122025_bauna_ua_ all_all_cpi",
      "installs": 209.0,
      "cost": 36.0
    },
    {
      "date": "2026-08-17",
      "campaign": "ccss_TH_android_test16122025_bauna_ua_ all_all_cpi",
      "installs": 157.0,
      "cost": 27.0
    },
    {
      "date": "2026-08-18",
      "campaign": "ccss_TH_android_test16122025_bauna_ua_ all_all_cpi",
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      "cost": 16.83
    },
    {
      "date": "2026-08-19",
      "campaign": "ccss_TH_android_test16122025_bauna_ua_ all_all_cpi",
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      "cost": 23.12
    },
    {
      "date": "2026-08-20",
      "campaign": "ccss_TH_android_test16122025_bauna_ua_ all_all_cpi",
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      "cost": 25.5
    },
    {
      "date": "2026-08-21",
      "campaign": "ccss_TH_android_test16122025_bauna_ua_ all_all_cpi",
      "installs": 153.0,
      "cost": 26.01
    },
    {
      "date": "2026-08-22",
      "campaign": "ccss_TH_android_test16122025_bauna_ua_ all_all_cpi",
      "installs": 167.0,
      "cost": 28.39
    },
    {
      "date": "2026-08-23",
      "campaign": "ccss_TH_android_test16122025_bauna_ua_ all_all_cpi",
      "installs": 205.0,
      "cost": 34.85
    },
    {
      "date": "2026-08-24",
      "campaign": "ccss_TH_android_test16122025_bauna_ua_ all_all_cpi",
      "installs": 82.0,
      "cost": 13.94
    },
    {
      "date": "2026-08-25",
      "campaign": "ccss_TH_android_test16122025_bauna_ua_ all_all_cpi",
      "installs": 71.0,
      "cost": 12.07
    },
    {
      "date": "2026-08-26",
      "campaign": "ccss_TH_android_test16122025_bauna_ua_ all_all_cpi",
      "installs": 86.0,
      "cost": 14.62
    },
    {
      "date": "2026-08-01",
      "campaign": "ccss_us_android_test16122025_bauna_ua_ all_all_cpi",
      "installs": 753.0,
      "cost": 750.0
    },
    {
      "date": "2026-08-02",
      "campaign": "ccss_us_android_test16122025_bauna_ua_ all_all_cpi",
      "installs": 834.0,
      "cost": 750.0
    },
    {
      "date": "2026-08-03",
      "campaign": "ccss_us_android_test16122025_bauna_ua_ all_all_cpi",
      "installs": 790.0,
      "cost": 750.0
    },
    {
      "date": "2026-08-04",
      "campaign": "ccss_us_android_test16122025_bauna_ua_ all_all_cpi",
      "installs": 861.0,
      "cost": 750.0
    },
    {
      "date": "2026-08-05",
      "campaign": "ccss_us_android_test16122025_bauna_ua_ all_all_cpi",
      "installs": 796.0,
      "cost": 750.0
    },
    {
      "date": "2026-08-06",
      "campaign": "ccss_us_android_test16122025_bauna_ua_ all_all_cpi",
      "installs": 820.0,
      "cost": 750.0
    },
    {
      "date": "2026-08-07",
      "campaign": "ccss_us_android_test16122025_bauna_ua_ all_all_cpi",
      "installs": 754.0,
      "cost": 750.0
    },
    {
      "date": "2026-08-08",
      "campaign": "ccss_us_android_test16122025_bauna_ua_ all_all_cpi",
      "installs": 818.0,
      "cost": 750.0
    },
    {
      "date": "2026-08-09",
      "campaign": "ccss_us_android_test16122025_bauna_ua_ all_all_cpi",
      "installs": 838.0,
      "cost": 750.0
    },
    {
      "date": "2026-08-10",
      "campaign": "ccss_us_android_test16122025_bauna_ua_ all_all_cpi",
      "installs": 904.0,
      "cost": 750.0
    },
    {
      "date": "2026-08-11",
      "campaign": "ccss_us_android_test16122025_bauna_ua_ all_all_cpi",
      "installs": 678.0,
      "cost": 750.0
    },
    {
      "date": "2026-08-12",
      "campaign": "ccss_us_android_test16122025_bauna_ua_ all_all_cpi",
      "installs": 734.0,
      "cost": 750.0
    },
    {
      "date": "2026-08-13",
      "campaign": "ccss_us_android_test16122025_bauna_ua_ all_all_cpi",
      "installs": 801.0,
      "cost": 750.0
    },
    {
      "date": "2026-08-14",
      "campaign": "ccss_us_android_test16122025_bauna_ua_ all_all_cpi",
      "installs": 721.0,
      "cost": 750.0
    },
    {
      "date": "2026-08-15",
      "campaign": "ccss_us_android_test16122025_bauna_ua_ all_all_cpi",
      "installs": 894.0,
      "cost": 750.0
    },
    {
      "date": "2026-08-16",
      "campaign": "ccss_us_android_test16122025_bauna_ua_ all_all_cpi",
      "installs": 960.0,
      "cost": 750.0
    },
    {
      "date": "2026-08-17",
      "campaign": "ccss_us_android_test16122025_bauna_ua_ all_all_cpi",
      "installs": 952.0,
      "cost": 750.0
    },
    {
      "date": "2026-08-18",
      "campaign": "ccss_us_android_test16122025_bauna_ua_ all_all_cpi",
      "installs": 413.0,
      "cost": 474.95
    }
  ],
  "definitions": {
    "period": "当月 1 号至昨天",
    "installs": "Cost_Client 表 Installs 列按天汇总",
    "cost": "Breakdown_cost【day】按天消耗；缺失时用 Cost_Client 的 Cost 兜底（USD）",
    "budget": "forPrebill 表 B 列 Campaign name 对应 Z 列当月预算",
    "budget_match": "exact 为同名匹配；brand+geo 或 geo 为近似匹配（预算表命名与投放表不一致时使用）",
    "ffr_percent": "累计消耗 ÷ 当月预算 × 100",
    "cpi": "累计消耗 ÷ 累计安装",
    "excluded": "带“总计/合计/Total”的小计行已排除",
    "performance_revenue": "Revenue 取本报表的 Cost 合计（客户口径消耗）",
    "performance_cost": "Cost 取 Sands Report 2.0 的 Cost 合计，需本地抓取",
    "performance_gp": "GP = Revenue − Cost；GP rate = GP ÷ Revenue × 100",
    "performance_target": "Target 来自 Oversea FY2627 Monthly FFR 表 King 行",
    "performance_completion": "完成率 = 实际 ÷ Target × 100；Target 为整月目标"
  }
}