1201 lines
32 KiB
JSON
1201 lines
32 KiB
JSON
{
|
||
"title": "King · 当月 Campaign 表现",
|
||
"generated_at": "2026-08-27T15:50:27+08:00",
|
||
"timezone": "Asia/Shanghai",
|
||
"period": {
|
||
"start": "2026-08-01",
|
||
"end": "2026-08-26",
|
||
"days": 26
|
||
},
|
||
"sources": {
|
||
"client": "public",
|
||
"cost": "public",
|
||
"budget": "public",
|
||
"budget_column_header": "Aug",
|
||
"target": "credentials"
|
||
},
|
||
"performance": {
|
||
"actual": {
|
||
"revenue": 90492.35,
|
||
"cost": 49342.7704,
|
||
"gp": 41149.5796,
|
||
"gp_rate": 45.47
|
||
},
|
||
"target": {
|
||
"revenue": 329376.0,
|
||
"gp": 210801.0,
|
||
"gp_rate": 64.0
|
||
},
|
||
"completion": {
|
||
"revenue": 27.47,
|
||
"gp": 19.52,
|
||
"gp_rate": null
|
||
},
|
||
"time_progress_percent": 83.87,
|
||
"month_days": 31,
|
||
"elapsed_days": 26,
|
||
"sands": {
|
||
"cost": 49342.7704,
|
||
"scope": "King 包合计 ['com.king.candycrushsaga', 'com.king.candycrushsodasaga']",
|
||
"pkgs": [
|
||
"com.king.candycrushsaga",
|
||
"com.king.candycrushsodasaga"
|
||
],
|
||
"missing_pkgs": [],
|
||
"fetched_at": "2026-08-27T15:20:08+08:00",
|
||
"source_url": "https://sands.hellay.net/#/newSanReports2",
|
||
"detail_rows": 100
|
||
}
|
||
},
|
||
"kpis": {
|
||
"TOTAL": {
|
||
"installs": 217455.0,
|
||
"cost": 90492.35,
|
||
"budget": 134400.0,
|
||
"ffr_percent": 67.33,
|
||
"cpi": 0.4161
|
||
}
|
||
},
|
||
"campaigns": [
|
||
"ccs_de_android_test12112024_bauna_ua_kbroad_all_cpi",
|
||
"CCS_MY_ANDROID_TTEST_SHAREIT_15012024",
|
||
"CCS_TH_ANDROID_TTEST_SHAREIT_15012024",
|
||
"ccss_BR_android_test16122025_bauna_ua_ all_all_cpi",
|
||
"ccss_DE_android_test16122025_bauna_ua_ all_all_cpi",
|
||
"ccss_TH_android_test16122025_bauna_ua_ all_all_cpi",
|
||
"ccss_us_android_test16122025_bauna_ua_ all_all_cpi"
|
||
],
|
||
"summary": [
|
||
{
|
||
"campaign": "ccs_de_android_test12112024_bauna_ua_kbroad_all_cpi",
|
||
"app": "Candy Crush Saga",
|
||
"installs": 24070.0,
|
||
"cost": 25462.8,
|
||
"budget": 31000.0,
|
||
"budget_match": "exact",
|
||
"ffr_percent": 82.14,
|
||
"cpi": 1.0579
|
||
},
|
||
{
|
||
"campaign": "CCS_MY_ANDROID_TTEST_SHAREIT_15012024",
|
||
"app": "Candy Crush Saga",
|
||
"installs": 59122.0,
|
||
"cost": 17736.7,
|
||
"budget": 31000.0,
|
||
"budget_match": "exact",
|
||
"ffr_percent": 57.22,
|
||
"cpi": 0.3
|
||
},
|
||
{
|
||
"campaign": "CCS_TH_ANDROID_TTEST_SHAREIT_15012024",
|
||
"app": "Candy Crush Saga",
|
||
"installs": 59944.0,
|
||
"cost": 17983.5,
|
||
"budget": 24800.0,
|
||
"budget_match": "exact",
|
||
"ffr_percent": 72.51,
|
||
"cpi": 0.3
|
||
},
|
||
{
|
||
"campaign": "ccss_BR_android_test16122025_bauna_ua_ all_all_cpi",
|
||
"app": "Candy Crush Soda Saga",
|
||
"installs": 45159.0,
|
||
"cost": 7559.78,
|
||
"budget": 9300.0,
|
||
"budget_match": "brand+geo",
|
||
"ffr_percent": 81.29,
|
||
"cpi": 0.1674
|
||
},
|
||
{
|
||
"campaign": "ccss_DE_android_test16122025_bauna_ua_ all_all_cpi",
|
||
"app": "Candy Crush Soda Saga",
|
||
"installs": 10445.0,
|
||
"cost": 7776.11,
|
||
"budget": 15500.0,
|
||
"budget_match": "geo",
|
||
"ffr_percent": 50.17,
|
||
"cpi": 0.7445
|
||
},
|
||
{
|
||
"campaign": "ccss_TH_android_test16122025_bauna_ua_ all_all_cpi",
|
||
"app": "Candy Crush Soda Saga",
|
||
"installs": 4394.0,
|
||
"cost": 748.51,
|
||
"budget": 9300.0,
|
||
"budget_match": "brand+geo",
|
||
"ffr_percent": 8.05,
|
||
"cpi": 0.1703
|
||
},
|
||
{
|
||
"campaign": "ccss_us_android_test16122025_bauna_ua_ all_all_cpi",
|
||
"app": "Candy Crush Soda Saga",
|
||
"installs": 14321.0,
|
||
"cost": 13224.95,
|
||
"budget": 13500.0,
|
||
"budget_match": "brand+geo",
|
||
"ffr_percent": 97.96,
|
||
"cpi": 0.9235
|
||
}
|
||
],
|
||
"records": [
|
||
{
|
||
"date": "2026-08-01",
|
||
"campaign": "ccs_de_android_test12112024_bauna_ua_kbroad_all_cpi",
|
||
"installs": 762.0,
|
||
"cost": 838.2
|
||
},
|
||
{
|
||
"date": "2026-08-02",
|
||
"campaign": "ccs_de_android_test12112024_bauna_ua_kbroad_all_cpi",
|
||
"installs": 799.0,
|
||
"cost": 878.9
|
||
},
|
||
{
|
||
"date": "2026-08-03",
|
||
"campaign": "ccs_de_android_test12112024_bauna_ua_kbroad_all_cpi",
|
||
"installs": 736.0,
|
||
"cost": 809.6
|
||
},
|
||
{
|
||
"date": "2026-08-04",
|
||
"campaign": "ccs_de_android_test12112024_bauna_ua_kbroad_all_cpi",
|
||
"installs": 851.0,
|
||
"cost": 936.1
|
||
},
|
||
{
|
||
"date": "2026-08-05",
|
||
"campaign": "ccs_de_android_test12112024_bauna_ua_kbroad_all_cpi",
|
||
"installs": 953.0,
|
||
"cost": 1000.0
|
||
},
|
||
{
|
||
"date": "2026-08-06",
|
||
"campaign": "ccs_de_android_test12112024_bauna_ua_kbroad_all_cpi",
|
||
"installs": 945.0,
|
||
"cost": 1000.0
|
||
},
|
||
{
|
||
"date": "2026-08-07",
|
||
"campaign": "ccs_de_android_test12112024_bauna_ua_kbroad_all_cpi",
|
||
"installs": 982.0,
|
||
"cost": 1000.0
|
||
},
|
||
{
|
||
"date": "2026-08-08",
|
||
"campaign": "ccs_de_android_test12112024_bauna_ua_kbroad_all_cpi",
|
||
"installs": 986.0,
|
||
"cost": 1000.0
|
||
},
|
||
{
|
||
"date": "2026-08-09",
|
||
"campaign": "ccs_de_android_test12112024_bauna_ua_kbroad_all_cpi",
|
||
"installs": 979.0,
|
||
"cost": 1000.0
|
||
},
|
||
{
|
||
"date": "2026-08-10",
|
||
"campaign": "ccs_de_android_test12112024_bauna_ua_kbroad_all_cpi",
|
||
"installs": 934.0,
|
||
"cost": 1000.0
|
||
},
|
||
{
|
||
"date": "2026-08-11",
|
||
"campaign": "ccs_de_android_test12112024_bauna_ua_kbroad_all_cpi",
|
||
"installs": 899.0,
|
||
"cost": 1000.0
|
||
},
|
||
{
|
||
"date": "2026-08-12",
|
||
"campaign": "ccs_de_android_test12112024_bauna_ua_kbroad_all_cpi",
|
||
"installs": 909.0,
|
||
"cost": 1000.0
|
||
},
|
||
{
|
||
"date": "2026-08-13",
|
||
"campaign": "ccs_de_android_test12112024_bauna_ua_kbroad_all_cpi",
|
||
"installs": 990.0,
|
||
"cost": 1000.0
|
||
},
|
||
{
|
||
"date": "2026-08-14",
|
||
"campaign": "ccs_de_android_test12112024_bauna_ua_kbroad_all_cpi",
|
||
"installs": 966.0,
|
||
"cost": 1000.0
|
||
},
|
||
{
|
||
"date": "2026-08-15",
|
||
"campaign": "ccs_de_android_test12112024_bauna_ua_kbroad_all_cpi",
|
||
"installs": 976.0,
|
||
"cost": 1000.0
|
||
},
|
||
{
|
||
"date": "2026-08-16",
|
||
"campaign": "ccs_de_android_test12112024_bauna_ua_kbroad_all_cpi",
|
||
"installs": 999.0,
|
||
"cost": 1000.0
|
||
},
|
||
{
|
||
"date": "2026-08-17",
|
||
"campaign": "ccs_de_android_test12112024_bauna_ua_kbroad_all_cpi",
|
||
"installs": 926.0,
|
||
"cost": 1000.0
|
||
},
|
||
{
|
||
"date": "2026-08-18",
|
||
"campaign": "ccs_de_android_test12112024_bauna_ua_kbroad_all_cpi",
|
||
"installs": 954.0,
|
||
"cost": 1000.0
|
||
},
|
||
{
|
||
"date": "2026-08-19",
|
||
"campaign": "ccs_de_android_test12112024_bauna_ua_kbroad_all_cpi",
|
||
"installs": 1000.0,
|
||
"cost": 1000.0
|
||
},
|
||
{
|
||
"date": "2026-08-20",
|
||
"campaign": "ccs_de_android_test12112024_bauna_ua_kbroad_all_cpi",
|
||
"installs": 917.0,
|
||
"cost": 1000.0
|
||
},
|
||
{
|
||
"date": "2026-08-21",
|
||
"campaign": "ccs_de_android_test12112024_bauna_ua_kbroad_all_cpi",
|
||
"installs": 953.0,
|
||
"cost": 1000.0
|
||
},
|
||
{
|
||
"date": "2026-08-22",
|
||
"campaign": "ccs_de_android_test12112024_bauna_ua_kbroad_all_cpi",
|
||
"installs": 941.0,
|
||
"cost": 1000.0
|
||
},
|
||
{
|
||
"date": "2026-08-23",
|
||
"campaign": "ccs_de_android_test12112024_bauna_ua_kbroad_all_cpi",
|
||
"installs": 952.0,
|
||
"cost": 1000.0
|
||
},
|
||
{
|
||
"date": "2026-08-24",
|
||
"campaign": "ccs_de_android_test12112024_bauna_ua_kbroad_all_cpi",
|
||
"installs": 913.0,
|
||
"cost": 1000.0
|
||
},
|
||
{
|
||
"date": "2026-08-25",
|
||
"campaign": "ccs_de_android_test12112024_bauna_ua_kbroad_all_cpi",
|
||
"installs": 939.0,
|
||
"cost": 1000.0
|
||
},
|
||
{
|
||
"date": "2026-08-26",
|
||
"campaign": "ccs_de_android_test12112024_bauna_ua_kbroad_all_cpi",
|
||
"installs": 909.0,
|
||
"cost": 1000.0
|
||
},
|
||
{
|
||
"date": "2026-08-01",
|
||
"campaign": "CCS_MY_ANDROID_TTEST_SHAREIT_15012024",
|
||
"installs": 2313.0,
|
||
"cost": 693.9
|
||
},
|
||
{
|
||
"date": "2026-08-02",
|
||
"campaign": "CCS_MY_ANDROID_TTEST_SHAREIT_15012024",
|
||
"installs": 2058.0,
|
||
"cost": 617.4
|
||
},
|
||
{
|
||
"date": "2026-08-03",
|
||
"campaign": "CCS_MY_ANDROID_TTEST_SHAREIT_15012024",
|
||
"installs": 1602.0,
|
||
"cost": 480.6
|
||
},
|
||
{
|
||
"date": "2026-08-04",
|
||
"campaign": "CCS_MY_ANDROID_TTEST_SHAREIT_15012024",
|
||
"installs": 1840.0,
|
||
"cost": 552.0
|
||
},
|
||
{
|
||
"date": "2026-08-05",
|
||
"campaign": "CCS_MY_ANDROID_TTEST_SHAREIT_15012024",
|
||
"installs": 1674.0,
|
||
"cost": 502.2
|
||
},
|
||
{
|
||
"date": "2026-08-06",
|
||
"campaign": "CCS_MY_ANDROID_TTEST_SHAREIT_15012024",
|
||
"installs": 1717.0,
|
||
"cost": 515.1
|
||
},
|
||
{
|
||
"date": "2026-08-07",
|
||
"campaign": "CCS_MY_ANDROID_TTEST_SHAREIT_15012024",
|
||
"installs": 1883.0,
|
||
"cost": 564.9
|
||
},
|
||
{
|
||
"date": "2026-08-08",
|
||
"campaign": "CCS_MY_ANDROID_TTEST_SHAREIT_15012024",
|
||
"installs": 1959.0,
|
||
"cost": 587.7
|
||
},
|
||
{
|
||
"date": "2026-08-09",
|
||
"campaign": "CCS_MY_ANDROID_TTEST_SHAREIT_15012024",
|
||
"installs": 1796.0,
|
||
"cost": 538.8
|
||
},
|
||
{
|
||
"date": "2026-08-10",
|
||
"campaign": "CCS_MY_ANDROID_TTEST_SHAREIT_15012024",
|
||
"installs": 1983.0,
|
||
"cost": 594.9
|
||
},
|
||
{
|
||
"date": "2026-08-11",
|
||
"campaign": "CCS_MY_ANDROID_TTEST_SHAREIT_15012024",
|
||
"installs": 2079.0,
|
||
"cost": 623.7
|
||
},
|
||
{
|
||
"date": "2026-08-12",
|
||
"campaign": "CCS_MY_ANDROID_TTEST_SHAREIT_15012024",
|
||
"installs": 2048.0,
|
||
"cost": 614.4
|
||
},
|
||
{
|
||
"date": "2026-08-13",
|
||
"campaign": "CCS_MY_ANDROID_TTEST_SHAREIT_15012024",
|
||
"installs": 2275.0,
|
||
"cost": 682.5
|
||
},
|
||
{
|
||
"date": "2026-08-14",
|
||
"campaign": "CCS_MY_ANDROID_TTEST_SHAREIT_15012024",
|
||
"installs": 2585.0,
|
||
"cost": 776.0
|
||
},
|
||
{
|
||
"date": "2026-08-15",
|
||
"campaign": "CCS_MY_ANDROID_TTEST_SHAREIT_15012024",
|
||
"installs": 2828.0,
|
||
"cost": 848.0
|
||
},
|
||
{
|
||
"date": "2026-08-16",
|
||
"campaign": "CCS_MY_ANDROID_TTEST_SHAREIT_15012024",
|
||
"installs": 2573.0,
|
||
"cost": 772.0
|
||
},
|
||
{
|
||
"date": "2026-08-17",
|
||
"campaign": "CCS_MY_ANDROID_TTEST_SHAREIT_15012024",
|
||
"installs": 2497.0,
|
||
"cost": 749.0
|
||
},
|
||
{
|
||
"date": "2026-08-18",
|
||
"campaign": "CCS_MY_ANDROID_TTEST_SHAREIT_15012024",
|
||
"installs": 2451.0,
|
||
"cost": 735.3
|
||
},
|
||
{
|
||
"date": "2026-08-19",
|
||
"campaign": "CCS_MY_ANDROID_TTEST_SHAREIT_15012024",
|
||
"installs": 2284.0,
|
||
"cost": 685.2
|
||
},
|
||
{
|
||
"date": "2026-08-20",
|
||
"campaign": "CCS_MY_ANDROID_TTEST_SHAREIT_15012024",
|
||
"installs": 2661.0,
|
||
"cost": 798.3
|
||
},
|
||
{
|
||
"date": "2026-08-21",
|
||
"campaign": "CCS_MY_ANDROID_TTEST_SHAREIT_15012024",
|
||
"installs": 2670.0,
|
||
"cost": 801.0
|
||
},
|
||
{
|
||
"date": "2026-08-22",
|
||
"campaign": "CCS_MY_ANDROID_TTEST_SHAREIT_15012024",
|
||
"installs": 2906.0,
|
||
"cost": 871.8
|
||
},
|
||
{
|
||
"date": "2026-08-23",
|
||
"campaign": "CCS_MY_ANDROID_TTEST_SHAREIT_15012024",
|
||
"installs": 2841.0,
|
||
"cost": 852.3
|
||
},
|
||
{
|
||
"date": "2026-08-24",
|
||
"campaign": "CCS_MY_ANDROID_TTEST_SHAREIT_15012024",
|
||
"installs": 2388.0,
|
||
"cost": 716.4
|
||
},
|
||
{
|
||
"date": "2026-08-25",
|
||
"campaign": "CCS_MY_ANDROID_TTEST_SHAREIT_15012024",
|
||
"installs": 2734.0,
|
||
"cost": 820.2
|
||
},
|
||
{
|
||
"date": "2026-08-26",
|
||
"campaign": "CCS_MY_ANDROID_TTEST_SHAREIT_15012024",
|
||
"installs": 2477.0,
|
||
"cost": 743.1
|
||
},
|
||
{
|
||
"date": "2026-08-01",
|
||
"campaign": "CCS_TH_ANDROID_TTEST_SHAREIT_15012024",
|
||
"installs": 2138.0,
|
||
"cost": 641.4
|
||
},
|
||
{
|
||
"date": "2026-08-02",
|
||
"campaign": "CCS_TH_ANDROID_TTEST_SHAREIT_15012024",
|
||
"installs": 1939.0,
|
||
"cost": 581.7
|
||
},
|
||
{
|
||
"date": "2026-08-03",
|
||
"campaign": "CCS_TH_ANDROID_TTEST_SHAREIT_15012024",
|
||
"installs": 1424.0,
|
||
"cost": 427.2
|
||
},
|
||
{
|
||
"date": "2026-08-04",
|
||
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|
||
"campaign": "ccss_TH_android_test16122025_bauna_ua_ all_all_cpi",
|
||
"installs": 216.0,
|
||
"cost": 36.72
|
||
},
|
||
{
|
||
"date": "2026-08-06",
|
||
"campaign": "ccss_TH_android_test16122025_bauna_ua_ all_all_cpi",
|
||
"installs": 226.0,
|
||
"cost": 38.42
|
||
},
|
||
{
|
||
"date": "2026-08-07",
|
||
"campaign": "ccss_TH_android_test16122025_bauna_ua_ all_all_cpi",
|
||
"installs": 151.0,
|
||
"cost": 25.67
|
||
},
|
||
{
|
||
"date": "2026-08-08",
|
||
"campaign": "ccss_TH_android_test16122025_bauna_ua_ all_all_cpi",
|
||
"installs": 189.0,
|
||
"cost": 32.13
|
||
},
|
||
{
|
||
"date": "2026-08-09",
|
||
"campaign": "ccss_TH_android_test16122025_bauna_ua_ all_all_cpi",
|
||
"installs": 245.0,
|
||
"cost": 41.65
|
||
},
|
||
{
|
||
"date": "2026-08-10",
|
||
"campaign": "ccss_TH_android_test16122025_bauna_ua_ all_all_cpi",
|
||
"installs": 210.0,
|
||
"cost": 35.7
|
||
},
|
||
{
|
||
"date": "2026-08-11",
|
||
"campaign": "ccss_TH_android_test16122025_bauna_ua_ all_all_cpi",
|
||
"installs": 144.0,
|
||
"cost": 24.48
|
||
},
|
||
{
|
||
"date": "2026-08-12",
|
||
"campaign": "ccss_TH_android_test16122025_bauna_ua_ all_all_cpi",
|
||
"installs": 194.0,
|
||
"cost": 32.98
|
||
},
|
||
{
|
||
"date": "2026-08-13",
|
||
"campaign": "ccss_TH_android_test16122025_bauna_ua_ all_all_cpi",
|
||
"installs": 203.0,
|
||
"cost": 34.51
|
||
},
|
||
{
|
||
"date": "2026-08-14",
|
||
"campaign": "ccss_TH_android_test16122025_bauna_ua_ all_all_cpi",
|
||
"installs": 139.0,
|
||
"cost": 24.0
|
||
},
|
||
{
|
||
"date": "2026-08-15",
|
||
"campaign": "ccss_TH_android_test16122025_bauna_ua_ all_all_cpi",
|
||
"installs": 186.0,
|
||
"cost": 32.0
|
||
},
|
||
{
|
||
"date": "2026-08-16",
|
||
"campaign": "ccss_TH_android_test16122025_bauna_ua_ all_all_cpi",
|
||
"installs": 209.0,
|
||
"cost": 36.0
|
||
},
|
||
{
|
||
"date": "2026-08-17",
|
||
"campaign": "ccss_TH_android_test16122025_bauna_ua_ all_all_cpi",
|
||
"installs": 157.0,
|
||
"cost": 27.0
|
||
},
|
||
{
|
||
"date": "2026-08-18",
|
||
"campaign": "ccss_TH_android_test16122025_bauna_ua_ all_all_cpi",
|
||
"installs": 99.0,
|
||
"cost": 16.83
|
||
},
|
||
{
|
||
"date": "2026-08-19",
|
||
"campaign": "ccss_TH_android_test16122025_bauna_ua_ all_all_cpi",
|
||
"installs": 136.0,
|
||
"cost": 23.12
|
||
},
|
||
{
|
||
"date": "2026-08-20",
|
||
"campaign": "ccss_TH_android_test16122025_bauna_ua_ all_all_cpi",
|
||
"installs": 150.0,
|
||
"cost": 25.5
|
||
},
|
||
{
|
||
"date": "2026-08-21",
|
||
"campaign": "ccss_TH_android_test16122025_bauna_ua_ all_all_cpi",
|
||
"installs": 153.0,
|
||
"cost": 26.01
|
||
},
|
||
{
|
||
"date": "2026-08-22",
|
||
"campaign": "ccss_TH_android_test16122025_bauna_ua_ all_all_cpi",
|
||
"installs": 167.0,
|
||
"cost": 28.39
|
||
},
|
||
{
|
||
"date": "2026-08-23",
|
||
"campaign": "ccss_TH_android_test16122025_bauna_ua_ all_all_cpi",
|
||
"installs": 205.0,
|
||
"cost": 34.85
|
||
},
|
||
{
|
||
"date": "2026-08-24",
|
||
"campaign": "ccss_TH_android_test16122025_bauna_ua_ all_all_cpi",
|
||
"installs": 82.0,
|
||
"cost": 13.94
|
||
},
|
||
{
|
||
"date": "2026-08-25",
|
||
"campaign": "ccss_TH_android_test16122025_bauna_ua_ all_all_cpi",
|
||
"installs": 71.0,
|
||
"cost": 12.07
|
||
},
|
||
{
|
||
"date": "2026-08-26",
|
||
"campaign": "ccss_TH_android_test16122025_bauna_ua_ all_all_cpi",
|
||
"installs": 86.0,
|
||
"cost": 14.62
|
||
},
|
||
{
|
||
"date": "2026-08-01",
|
||
"campaign": "ccss_us_android_test16122025_bauna_ua_ all_all_cpi",
|
||
"installs": 753.0,
|
||
"cost": 750.0
|
||
},
|
||
{
|
||
"date": "2026-08-02",
|
||
"campaign": "ccss_us_android_test16122025_bauna_ua_ all_all_cpi",
|
||
"installs": 834.0,
|
||
"cost": 750.0
|
||
},
|
||
{
|
||
"date": "2026-08-03",
|
||
"campaign": "ccss_us_android_test16122025_bauna_ua_ all_all_cpi",
|
||
"installs": 790.0,
|
||
"cost": 750.0
|
||
},
|
||
{
|
||
"date": "2026-08-04",
|
||
"campaign": "ccss_us_android_test16122025_bauna_ua_ all_all_cpi",
|
||
"installs": 861.0,
|
||
"cost": 750.0
|
||
},
|
||
{
|
||
"date": "2026-08-05",
|
||
"campaign": "ccss_us_android_test16122025_bauna_ua_ all_all_cpi",
|
||
"installs": 796.0,
|
||
"cost": 750.0
|
||
},
|
||
{
|
||
"date": "2026-08-06",
|
||
"campaign": "ccss_us_android_test16122025_bauna_ua_ all_all_cpi",
|
||
"installs": 820.0,
|
||
"cost": 750.0
|
||
},
|
||
{
|
||
"date": "2026-08-07",
|
||
"campaign": "ccss_us_android_test16122025_bauna_ua_ all_all_cpi",
|
||
"installs": 754.0,
|
||
"cost": 750.0
|
||
},
|
||
{
|
||
"date": "2026-08-08",
|
||
"campaign": "ccss_us_android_test16122025_bauna_ua_ all_all_cpi",
|
||
"installs": 818.0,
|
||
"cost": 750.0
|
||
},
|
||
{
|
||
"date": "2026-08-09",
|
||
"campaign": "ccss_us_android_test16122025_bauna_ua_ all_all_cpi",
|
||
"installs": 838.0,
|
||
"cost": 750.0
|
||
},
|
||
{
|
||
"date": "2026-08-10",
|
||
"campaign": "ccss_us_android_test16122025_bauna_ua_ all_all_cpi",
|
||
"installs": 904.0,
|
||
"cost": 750.0
|
||
},
|
||
{
|
||
"date": "2026-08-11",
|
||
"campaign": "ccss_us_android_test16122025_bauna_ua_ all_all_cpi",
|
||
"installs": 678.0,
|
||
"cost": 750.0
|
||
},
|
||
{
|
||
"date": "2026-08-12",
|
||
"campaign": "ccss_us_android_test16122025_bauna_ua_ all_all_cpi",
|
||
"installs": 734.0,
|
||
"cost": 750.0
|
||
},
|
||
{
|
||
"date": "2026-08-13",
|
||
"campaign": "ccss_us_android_test16122025_bauna_ua_ all_all_cpi",
|
||
"installs": 801.0,
|
||
"cost": 750.0
|
||
},
|
||
{
|
||
"date": "2026-08-14",
|
||
"campaign": "ccss_us_android_test16122025_bauna_ua_ all_all_cpi",
|
||
"installs": 721.0,
|
||
"cost": 750.0
|
||
},
|
||
{
|
||
"date": "2026-08-15",
|
||
"campaign": "ccss_us_android_test16122025_bauna_ua_ all_all_cpi",
|
||
"installs": 894.0,
|
||
"cost": 750.0
|
||
},
|
||
{
|
||
"date": "2026-08-16",
|
||
"campaign": "ccss_us_android_test16122025_bauna_ua_ all_all_cpi",
|
||
"installs": 960.0,
|
||
"cost": 750.0
|
||
},
|
||
{
|
||
"date": "2026-08-17",
|
||
"campaign": "ccss_us_android_test16122025_bauna_ua_ all_all_cpi",
|
||
"installs": 952.0,
|
||
"cost": 750.0
|
||
},
|
||
{
|
||
"date": "2026-08-18",
|
||
"campaign": "ccss_us_android_test16122025_bauna_ua_ all_all_cpi",
|
||
"installs": 413.0,
|
||
"cost": 474.95
|
||
}
|
||
],
|
||
"definitions": {
|
||
"period": "当月 1 号至昨天",
|
||
"installs": "Cost_Client 表 Installs 列按天汇总",
|
||
"cost": "Breakdown_cost【day】按天消耗；缺失时用 Cost_Client 的 Cost 兜底（USD）",
|
||
"budget": "forPrebill 表 B 列 Campaign name 对应 Z 列当月预算",
|
||
"budget_match": "exact 为同名匹配；brand+geo 或 geo 为近似匹配（预算表命名与投放表不一致时使用）",
|
||
"ffr_percent": "累计消耗 ÷ 当月预算 × 100",
|
||
"cpi": "累计消耗 ÷ 累计安装",
|
||
"excluded": "带“总计/合计/Total”的小计行已排除",
|
||
"performance_revenue": "Revenue 取本报表的 Cost 合计（客户口径消耗）",
|
||
"performance_cost": "Cost 取 Sands Report 2.0 的 Cost 合计，需本地抓取",
|
||
"performance_gp": "GP = Revenue − Cost；GP rate = GP ÷ Revenue × 100",
|
||
"performance_target": "Target 来自 Oversea FY2627 Monthly FFR 表 King 行",
|
||
"performance_completion": "完成率 = 实际 ÷ Target × 100，仅用于 Revenue 与 GP；GP rate 为比率，只看与目标的百分点差距"
|
||
}
|
||
} |