init: moboos ad report

2026-08-24 22:46:38 +08:00
commit 46851ef3c2
4 changed files with 363 additions and 0 deletions
@@ -0,0 +1,34 @@
+[
+  {"date":"2026-08-17","pkg":"com.igg.android.lordsmobile","ad_unit":"91530536_IGG_RU","impressions":40311,"clicks":542,"conversions":23,"ecpm":0.285,"cpc":0.021,"ctr":0.01345,"ivr":0.00057,"cvr":0.04244},
+  {"date":"2026-08-17","pkg":"net.mbc.shahid","ad_unit":"91530537_MBCShahid_SA","impressions":85696,"clicks":19376,"conversions":19,"ecpm":0.1,"cpc":0,"ctr":0.2261,"ivr":0.00022,"cvr":0.00098},
+  {"date":"2026-08-17","pkg":"com.sialiagames.xczyw.gp.tw","ad_unit":"91533906_xczyw_TW","impressions":9943,"clicks":343,"conversions":0,"ecpm":0,"cpc":0,"ctr":0.0345,"ivr":0,"cvr":0},
+  {"date":"2026-08-17","pkg":"com.qookkagames.xczyw.gp.hk","ad_unit":"91534913_xczyw_HK","impressions":21829,"clicks":1998,"conversions":0,"ecpm":0,"cpc":0,"ctr":0.09153,"ivr":0,"cvr":0},
+  {"date":"2026-08-17","pkg":"br.com.netshoes.app","ad_unit":"91530549_Netshoes_BR","impressions":4,"clicks":0,"conversions":0,"ecpm":0,"cpc":0,"ctr":0,"ivr":0,"cvr":0},
+  {"date":"2026-08-17","pkg":"com.luizalabs.mlapp","ad_unit":"91530547_Magalu_BR","impressions":12,"clicks":2,"conversions":0,"ecpm":0,"cpc":0,"ctr":0.16667,"ivr":0,"cvr":0},
+  {"date":"2026-08-17","pkg":"com.levelinfinite.sgameGlobal_in","ad_unit":"91530535_HonorofKings_IN","impressions":18,"clicks":8,"conversions":0,"ecpm":0,"cpc":0,"ctr":0.44444,"ivr":0,"cvr":0},
+  {"date":"2026-08-17","pkg":"com.levelinfinite.sgameGlobal_ph","ad_unit":"91530534_HonorofKings_PH","impressions":2,"clicks":0,"conversions":0,"ecpm":0,"cpc":0,"ctr":0,"ivr":0,"cvr":0},
+  {"date":"2026-08-18","pkg":"com.igg.android.lordsmobile","ad_unit":"91530536_IGG_RU","impressions":33211,"clicks":508,"conversions":20,"ecpm":0.301,"cpc":0.02,"ctr":0.0153,"ivr":0.0006,"cvr":0.03937},
+  {"date":"2026-08-18","pkg":"net.mbc.shahid","ad_unit":"91530537_MBCShahid_SA","impressions":163377,"clicks":43382,"conversions":19,"ecpm":0.052,"cpc":0,"ctr":0.26553,"ivr":0.00012,"cvr":0.00044},
+  {"date":"2026-08-18","pkg":"com.qookkagames.xczyw.gp.hk","ad_unit":"91534913_xczyw_HK","impressions":21925,"clicks":1853,"conversions":2,"ecpm":0.059,"cpc":0.001,"ctr":0.08452,"ivr":0.00009,"cvr":0.00108},
+  {"date":"2026-08-18","pkg":"com.sialiagames.xczyw.gp.tw","ad_unit":"91533906_xczyw_TW","impressions":9249,"clicks":247,"conversions":0,"ecpm":0,"cpc":0,"ctr":0.02671,"ivr":0,"cvr":0},
+  {"date":"2026-08-19","pkg":"com.igg.android.lordsmobile","ad_unit":"91530536_IGG_RU","impressions":40503,"clicks":629,"conversions":23,"ecpm":0.284,"cpc":0.018,"ctr":0.01553,"ivr":0.00057,"cvr":0.03657},
+  {"date":"2026-08-19","pkg":"net.mbc.shahid","ad_unit":"91530537_MBCShahid_SA","impressions":51738,"clicks":9944,"conversions":19,"ecpm":0.165,"cpc":0.001,"ctr":0.1922,"ivr":0.00037,"cvr":0.00191},
+  {"date":"2026-08-19","pkg":"com.qookkagames.xczyw.gp.hk","ad_unit":"91534913_xczyw_HK","impressions":18978,"clicks":1251,"conversions":0,"ecpm":0,"cpc":0,"ctr":0.06592,"ivr":0,"cvr":0},
+  {"date":"2026-08-19","pkg":"com.sialiagames.xczyw.gp.tw","ad_unit":"91533906_xczyw_TW","impressions":8912,"clicks":228,"conversions":2,"ecpm":0.112,"cpc":0.004,"ctr":0.02558,"ivr":0.00022,"cvr":0.00877},
+  {"date":"2026-08-20","pkg":"com.sialiagames.xczyw.gp.tw","ad_unit":"91533906_xczyw_TW","impressions":8620,"clicks":258,"conversions":1,"ecpm":0.058,"cpc":0.002,"ctr":0.02993,"ivr":0.00012,"cvr":0.00388},
+  {"date":"2026-08-20","pkg":"com.qookkagames.xczyw.gp.hk","ad_unit":"91534913_xczyw_HK","impressions":21010,"clicks":2211,"conversions":1,"ecpm":0.031,"cpc":0,"ctr":0.10524,"ivr":0.00005,"cvr":0.00045},
+  {"date":"2026-08-20","pkg":"net.mbc.shahid","ad_unit":"91530537_MBCShahid_SA","impressions":54406,"clicks":7459,"conversions":19,"ecpm":0.157,"cpc":0.001,"ctr":0.1371,"ivr":0.00035,"cvr":0.00255},
+  {"date":"2026-08-20","pkg":"com.igg.android.lordsmobile","ad_unit":"91530536_IGG_RU","impressions":42226,"clicks":669,"conversions":25,"ecpm":0.296,"cpc":0.019,"ctr":0.01584,"ivr":0.00059,"cvr":0.03737},
+  {"date":"2026-08-21","pkg":"com.sialiagames.xczyw.gp.tw","ad_unit":"91533906_xczyw_TW","impressions":8048,"clicks":236,"conversions":0,"ecpm":0,"cpc":0,"ctr":0.02932,"ivr":0,"cvr":0},
+  {"date":"2026-08-21","pkg":"com.qookkagames.xczyw.gp.hk","ad_unit":"91534913_xczyw_HK","impressions":14550,"clicks":1383,"conversions":0,"ecpm":0,"cpc":0,"ctr":0.09505,"ivr":0,"cvr":0},
+  {"date":"2026-08-21","pkg":"net.mbc.shahid","ad_unit":"91530537_MBCShahid_SA","impressions":105591,"clicks":22397,"conversions":19,"ecpm":0.104,"cpc":0,"ctr":0.21211,"ivr":0.00018,"cvr":0.00085},
+  {"date":"2026-08-21","pkg":"com.igg.android.lordsmobile","ad_unit":"91530536_IGG_RU","impressions":39951,"clicks":852,"conversions":30,"ecpm":0.375,"cpc":0.018,"ctr":0.02133,"ivr":0.00075,"cvr":0.03521},
+  {"date":"2026-08-22","pkg":"com.sialiagames.xczyw.gp.tw","ad_unit":"91533906_xczyw_TW","impressions":10089,"clicks":371,"conversions":2,"ecpm":0.099,"cpc":0.003,"ctr":0.03677,"ivr":0.0002,"cvr":0.00539},
+  {"date":"2026-08-22","pkg":"com.qookkagames.xczyw.gp.hk","ad_unit":"91534913_xczyw_HK","impressions":13944,"clicks":1460,"conversions":0,"ecpm":0,"cpc":0,"ctr":0.1047,"ivr":0,"cvr":0},
+  {"date":"2026-08-22","pkg":"net.mbc.shahid","ad_unit":"91530537_MBCShahid_SA","impressions":104031,"clicks":30747,"conversions":19,"ecpm":0.11,"cpc":0,"ctr":0.29556,"ivr":0.00018,"cvr":0.00062},
+  {"date":"2026-08-22","pkg":"com.igg.android.lordsmobile","ad_unit":"91530536_IGG_RU","impressions":33215,"clicks":767,"conversions":54,"ecpm":0.813,"cpc":0.035,"ctr":0.02309,"ivr":0.00163,"cvr":0.0704},
+  {"date":"2026-08-23","pkg":"com.sialiagames.xczyw.gp.tw","ad_unit":"91533906_xczyw_TW","impressions":9577,"clicks":405,"conversions":1,"ecpm":0.052,"cpc":0.001,"ctr":0.04229,"ivr":0.0001,"cvr":0.00247},
+  {"date":"2026-08-23","pkg":"com.qookkagames.xczyw.gp.hk","ad_unit":"91534913_xczyw_HK","impressions":13892,"clicks":1432,"conversions":1,"ecpm":0.047,"cpc":0,"ctr":0.10308,"ivr":0.00007,"cvr":0.0007},
+  {"date":"2026-08-23","pkg":"net.mbc.shahid","ad_unit":"91530537_MBCShahid_SA","impressions":44565,"clicks":11596,"conversions":19,"ecpm":0.256,"cpc":0.001,"ctr":0.2602,"ivr":0.00043,"cvr":0.00164},
+  {"date":"2026-08-23","pkg":"com.igg.android.lordsmobile","ad_unit":"91530536_IGG_RU","impressions":37835,"clicks":1698,"conversions":45,"ecpm":0.595,"cpc":0.013,"ctr":0.04488,"ivr":0.00119,"cvr":0.0265}
+]
@@ -0,0 +1,321 @@
+<!DOCTYPE html>
+<html lang="zh-CN">
+<head>
+    <meta charset="UTF-8">
+    <meta name="viewport" content="width=device-width, initial-scale=1.0">
+    <title>Moboos 广告投放报告</title>
+    <script src="https://cdn.jsdelivr.net/npm/chart.js@4.4.0/dist/chart.umd.min.js"></script>
+    <style>
+        * { margin: 0; padding: 0; box-sizing: border-box; }
+        body {
+            font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, sans-serif;
+            background: #f5f7fa;
+            color: #333;
+            padding: 20px;
+        }
+        .header {
+            text-align: center;
+            padding: 30px 0 20px;
+        }
+        .header h1 {
+            font-size: 24px;
+            color: #1a1a2e;
+            margin-bottom: 8px;
+        }
+        .header p {
+            color: #666;
+            font-size: 14px;
+        }
+        .controls {
+            max-width: 1400px;
+            margin: 0 auto 20px;
+            display: flex;
+            gap: 12px;
+            flex-wrap: wrap;
+            align-items: center;
+        }
+        .controls label {
+            font-size: 13px;
+            color: #555;
+            font-weight: 500;
+        }
+        .controls select {
+            padding: 6px 12px;
+            border: 1px solid #ddd;
+            border-radius: 6px;
+            font-size: 13px;
+            background: #fff;
+            cursor: pointer;
+        }
+        .charts-grid {
+            max-width: 1400px;
+            margin: 0 auto 30px;
+            display: grid;
+            grid-template-columns: 1fr 1fr;
+            gap: 20px;
+        }
+        .chart-card {
+            background: #fff;
+            border-radius: 12px;
+            padding: 20px;
+            box-shadow: 0 2px 8px rgba(0,0,0,0.06);
+        }
+        .chart-card h3 {
+            font-size: 14px;
+            color: #555;
+            margin-bottom: 12px;
+        }
+        .chart-card canvas {
+            width: 100% !important;
+            height: 250px !important;
+        }
+        .table-section {
+            max-width: 1400px;
+            margin: 0 auto;
+            background: #fff;
+            border-radius: 12px;
+            padding: 20px;
+            box-shadow: 0 2px 8px rgba(0,0,0,0.06);
+            overflow-x: auto;
+        }
+        .table-section h2 {
+            font-size: 16px;
+            color: #1a1a2e;
+            margin-bottom: 15px;
+        }
+        table {
+            width: 100%;
+            border-collapse: collapse;
+            font-size: 12px;
+        }
+        th {
+            background: #f0f2f5;
+            padding: 10px 8px;
+            text-align: left;
+            font-weight: 600;
+            color: #555;
+            white-space: nowrap;
+            position: sticky;
+            top: 0;
+        }
+        td {
+            padding: 8px;
+            border-bottom: 1px solid #f0f2f5;
+            white-space: nowrap;
+        }
+        tr:hover td {
+            background: #f8f9fb;
+        }
+        .pkg-tag {
+            display: inline-block;
+            padding: 2px 6px;
+            border-radius: 4px;
+            font-size: 11px;
+            background: #e8f4fd;
+            color: #1976d2;
+        }
+        .metric-up { color: #4caf50; }
+        .metric-down { color: #f44336; }
+        @media (max-width: 900px) {
+            .charts-grid { grid-template-columns: 1fr; }
+        }
+        .updated-time {
+            text-align: center;
+            color: #999;
+            font-size: 12px;
+            margin-top: 20px;
+            padding-bottom: 20px;
+        }
+    </style>
+</head>
+<body>
+    <div class="header">
+        <h1>Moboos 广告投放数据报告</h1>
+        <p>数据范围：每日自动更新</p>
+    </div>
+
+    <div class="controls">
+        <label>筛选广告主：</label>
+        <select id="pkgFilter">
+            <option value="all">全部</option>
+        </select>
+        <label style="margin-left:12px;">指标：</label>
+        <select id="metricFilter">
+            <option value="impressions">展示</option>
+            <option value="clicks">点击</option>
+            <option value="conversions">转化</option>
+            <option value="ecpm">eCPM</option>
+            <option value="cpc">CPC</option>
+            <option value="ctr">CTR</option>
+            <option value="ivr">IVR</option>
+            <option value="cvr">CVR</option>
+        </select>
+    </div>
+
+    <div class="charts-grid">
+        <div class="chart-card">
+            <h3>展示量趋势</h3>
+            <canvas id="chartImpressions"></canvas>
+        </div>
+        <div class="chart-card">
+            <h3>点击量趋势</h3>
+            <canvas id="chartClicks"></canvas>
+        </div>
+        <div class="chart-card">
+            <h3>转化量趋势</h3>
+            <canvas id="chartConversions"></canvas>
+        </div>
+        <div class="chart-card">
+            <h3>eCPM 趋势</h3>
+            <canvas id="chartEcpm"></canvas>
+        </div>
+    </div>
+
+    <div class="table-section">
+        <h2>明细数据</h2>
+        <table id="dataTable">
+            <thead>
+                <tr>
+                    <th>日期</th>
+                    <th>广告单元</th>
+                    <th>Pkg</th>
+                    <th>展示</th>
+                    <th>点击</th>
+                    <th>转化</th>
+                    <th>eCPM</th>
+                    <th>CPC</th>
+                    <th>CTR</th>
+                    <th>IVR</th>
+                    <th>CVR</th>
+                </tr>
+            </thead>
+            <tbody></tbody>
+        </table>
+    </div>
+
+    <div class="updated-time" id="updatedTime"></div>
+
+    <script>
+    const COLORS = [
+        '#1976d2','#e53935','#43a047','#fb8c00','#8e24aa',
+        '#00acc1','#6d4c41','#546e7a','#d81b60','#00897b'
+    ];
+
+    let rawData = [];
+    let charts = {};
+
+    async function loadData() {
+        try {
+            const resp = await fetch('data.json?' + Date.now());
+            rawData = await resp.json();
+            init();
+        } catch(e) {
+            console.error('Failed to load data:', e);
+        }
+    }
+
+    function init() {
+        populateFilter();
+        renderAll();
+        document.getElementById('pkgFilter').addEventListener('change', renderAll);
+        document.getElementById('metricFilter').addEventListener('change', renderAll);
+        document.getElementById('updatedTime').textContent = '数据更新时间：' + new Date().toLocaleString('zh-CN');
+    }
+
+    function populateFilter() {
+        const pkgs = [...new Set(rawData.map(d => d.pkg))];
+        const sel = document.getElementById('pkgFilter');
+        pkgs.forEach(p => {
+            const opt = document.createElement('option');
+            opt.value = p;
+            opt.textContent = p.split('.').pop();
+            sel.appendChild(opt);
+        });
+    }
+
+    function getFilteredData() {
+        const pkg = document.getElementById('pkgFilter').value;
+        if (pkg === 'all') return rawData;
+        return rawData.filter(d => d.pkg === pkg);
+    }
+
+    function renderAll() {
+        renderCharts();
+        renderTable();
+    }
+
+    function renderCharts() {
+        const data = getFilteredData();
+        const dates = [...new Set(data.map(d => d.date))].sort();
+        const pkgs = [...new Set(data.map(d => d.pkg))];
+
+        renderChart('chartImpressions', dates, pkgs, data, 'impressions');
+        renderChart('chartClicks', dates, pkgs, data, 'clicks');
+        renderChart('chartConversions', dates, pkgs, data, 'conversions');
+        renderChart('chartEcpm', dates, pkgs, data, 'ecpm');
+    }
+
+    function renderChart(canvasId, dates, pkgs, data, metric) {
+        if (charts[canvasId]) charts[canvasId].destroy();
+
+        const datasets = pkgs.map((pkg, i) => {
+            const values = dates.map(date => {
+                const rows = data.filter(d => d.date === date && d.pkg === pkg);
+                if (rows.length === 0) return null;
+                return rows.reduce((sum, r) => sum + (r[metric] || 0), 0);
+            });
+            return {
+                label: pkg.split('.').pop(),
+                data: values,
+                borderColor: COLORS[i % COLORS.length],
+                backgroundColor: COLORS[i % COLORS.length] + '20',
+                borderWidth: 2,
+                pointRadius: 3,
+                tension: 0.3,
+                fill: false
+            };
+        });
+
+        const ctx = document.getElementById(canvasId).getContext('2d');
+        charts[canvasId] = new Chart(ctx, {
+            type: 'line',
+            data: { labels: dates.map(d => d.slice(5)), datasets },
+            options: {
+                responsive: true,
+                maintainAspectRatio: false,
+                plugins: {
+                    legend: { position: 'bottom', labels: { boxWidth: 12, font: { size: 11 } } }
+                },
+                scales: {
+                    x: { grid: { display: false } },
+                    y: { beginAtZero: true, grid: { color: '#f0f0f0' } }
+                }
+            }
+        });
+    }
+
+    function renderTable() {
+        const data = getFilteredData();
+        const sorted = [...data].sort((a, b) => b.date.localeCompare(a.date) || a.pkg.localeCompare(b.pkg));
+        const tbody = document.querySelector('#dataTable tbody');
+        tbody.innerHTML = sorted.map(d => `
+            <tr>
+                <td>${d.date}</td>
+                <td>${d.ad_unit}</td>
+                <td><span class="pkg-tag">${d.pkg}</span></td>
+                <td>${d.impressions.toLocaleString()}</td>
+                <td>${d.clicks.toLocaleString()}</td>
+                <td>${d.conversions}</td>
+                <td>${d.ecpm.toFixed(3)}</td>
+                <td>${d.cpc.toFixed(3)}</td>
+                <td>${(d.ctr * 100).toFixed(2)}%</td>
+                <td>${(d.ivr * 100).toFixed(3)}%</td>
+                <td>${(d.cvr * 100).toFixed(2)}%</td>
+            </tr>
+        `).join('');
+    }
+
+    loadData();
+    </script>
+</body>
+</html>
@@ -0,0 +1 @@
+24
@@ -0,0 +1,7 @@
+#!/bin/bash
+# update.sh - 从上传的 Excel 数据同步到 data.json
+# 服务器每天自动执行一次（由 schedule.conf 控制）
+# 数据来源：手动上传的 data.json（通过 git push 更新）
+# 如果后续有 API 数据源，可以在这里用 curl 拉取并写入 data.json
+
+echo "$(date '+%Y-%m-%d %H:%M:%S') - data.json is up to date (manual upload mode)"