704 lines
24 KiB
HTML
704 lines
24 KiB
HTML
<!DOCTYPE html>
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<html lang="zh-CN">
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<head>
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<meta charset="UTF-8">
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<meta name="viewport" content="width=device-width, initial-scale=1.0">
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<title>Moboos 广告投放报告</title>
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<script src="https://cdn.jsdelivr.net/npm/chart.js@4.4.0/dist/chart.umd.min.js"></script>
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<style>
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* { margin: 0; padding: 0; box-sizing: border-box; }
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body {
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font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif;
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background: linear-gradient(135deg, #667eea 0%, #764ba2 100%);
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min-height: 100vh;
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color: #2d3748;
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}
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.container {
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max-width: 1440px;
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margin: 0 auto;
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padding: 30px 24px;
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}
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.header {
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text-align: center;
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padding: 40px 0 35px;
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}
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.header h1 {
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font-size: 28px;
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font-weight: 700;
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color: #fff;
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letter-spacing: -0.5px;
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margin-bottom: 8px;
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text-shadow: 0 2px 4px rgba(0,0,0,0.1);
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}
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.header p {
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color: rgba(255,255,255,0.8);
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font-size: 14px;
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}
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/* Summary Cards */
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.summary-row {
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display: grid;
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grid-template-columns: repeat(auto-fit, minmax(200px, 1fr));
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gap: 16px;
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margin-bottom: 24px;
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}
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.summary-card {
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background: #fff;
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border-radius: 16px;
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padding: 20px 24px;
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box-shadow: 0 4px 20px rgba(0,0,0,0.08);
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transition: transform 0.2s, box-shadow 0.2s;
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}
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.summary-card:hover {
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transform: translateY(-2px);
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box-shadow: 0 8px 30px rgba(0,0,0,0.12);
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}
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.summary-card .label {
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font-size: 12px;
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color: #94a3b8;
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text-transform: uppercase;
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letter-spacing: 0.5px;
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font-weight: 600;
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}
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.summary-card .value {
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font-size: 26px;
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font-weight: 700;
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color: #1e293b;
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margin-top: 6px;
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}
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.summary-card .sub {
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font-size: 12px;
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color: #64748b;
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margin-top: 4px;
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}
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/* Controls */
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.controls {
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background: #fff;
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border-radius: 16px;
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padding: 16px 24px;
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margin-bottom: 24px;
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box-shadow: 0 4px 20px rgba(0,0,0,0.08);
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display: flex;
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gap: 20px;
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flex-wrap: wrap;
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align-items: center;
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}
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.control-group {
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display: flex;
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align-items: center;
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gap: 8px;
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}
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.controls label {
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font-size: 13px;
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color: #64748b;
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font-weight: 500;
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}
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.controls select {
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padding: 8px 14px;
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border: 1.5px solid #e2e8f0;
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border-radius: 10px;
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font-size: 13px;
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background: #f8fafc;
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cursor: pointer;
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color: #334155;
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font-weight: 500;
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transition: border-color 0.2s, box-shadow 0.2s;
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outline: none;
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}
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.controls select:focus {
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border-color: #667eea;
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box-shadow: 0 0 0 3px rgba(102,126,234,0.15);
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}
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/* Charts */
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.charts-grid {
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display: grid;
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grid-template-columns: 1fr 1fr;
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gap: 20px;
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margin-bottom: 24px;
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}
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.chart-card {
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background: #fff;
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border-radius: 16px;
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padding: 24px;
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box-shadow: 0 4px 20px rgba(0,0,0,0.08);
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transition: transform 0.2s, box-shadow 0.2s;
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}
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.chart-card:hover {
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transform: translateY(-2px);
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box-shadow: 0 8px 30px rgba(0,0,0,0.12);
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}
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.chart-card h3 {
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font-size: 14px;
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color: #475569;
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margin-bottom: 16px;
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font-weight: 600;
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display: flex;
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align-items: center;
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gap: 8px;
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}
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.chart-card h3::before {
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content: '';
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display: inline-block;
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width: 4px;
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height: 16px;
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border-radius: 2px;
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background: linear-gradient(135deg, #667eea, #764ba2);
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}
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.chart-card canvas {
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width: 100% !important;
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height: 240px !important;
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}
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/* Table */
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.table-section {
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background: #fff;
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border-radius: 16px;
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padding: 24px;
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box-shadow: 0 4px 20px rgba(0,0,0,0.08);
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overflow: hidden;
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}
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.table-section h2 {
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font-size: 16px;
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color: #1e293b;
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margin-bottom: 16px;
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font-weight: 700;
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display: flex;
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align-items: center;
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gap: 8px;
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}
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.table-section h2::before {
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content: '';
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display: inline-block;
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width: 4px;
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height: 18px;
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border-radius: 2px;
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background: linear-gradient(135deg, #667eea, #764ba2);
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}
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.table-wrapper {
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overflow-x: auto;
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border-radius: 12px;
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border: 1px solid #e2e8f0;
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}
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table {
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width: 100%;
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border-collapse: collapse;
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font-size: 13px;
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}
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thead {
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background: linear-gradient(135deg, #f8fafc, #f1f5f9);
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}
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th {
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padding: 12px 14px;
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text-align: left;
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font-weight: 600;
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color: #475569;
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white-space: nowrap;
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font-size: 12px;
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text-transform: uppercase;
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letter-spacing: 0.3px;
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border-bottom: 2px solid #e2e8f0;
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}
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td {
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padding: 11px 14px;
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border-bottom: 1px solid #f1f5f9;
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white-space: nowrap;
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color: #334155;
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}
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tr:last-child td {
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border-bottom: none;
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}
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tr:hover td {
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background: #f8fafc;
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}
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.pkg-tag {
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display: inline-block;
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padding: 3px 10px;
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border-radius: 20px;
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font-size: 11px;
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font-weight: 500;
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background: linear-gradient(135deg, #eef2ff, #e0e7ff);
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color: #4338ca;
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border: 1px solid #c7d2fe;
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}
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.num-cell {
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font-variant-numeric: tabular-nums;
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font-family: 'SF Mono', 'Fira Code', monospace;
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font-size: 12px;
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}
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.updated-time {
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text-align: center;
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color: rgba(255,255,255,0.7);
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font-size: 12px;
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margin-top: 24px;
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padding-bottom: 20px;
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}
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/* Tabs */
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.tabs {
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display: flex;
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gap: 8px;
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margin-bottom: 24px;
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background: rgba(255,255,255,0.15);
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padding: 6px;
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border-radius: 14px;
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backdrop-filter: blur(10px);
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width: fit-content;
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margin-left: auto;
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margin-right: auto;
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}
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.tab-btn {
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padding: 10px 28px;
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border: none;
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background: transparent;
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color: rgba(255,255,255,0.85);
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font-size: 14px;
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font-weight: 600;
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border-radius: 10px;
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cursor: pointer;
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transition: all 0.2s;
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}
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.tab-btn.active {
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background: #fff;
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color: #667eea;
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box-shadow: 0 2px 8px rgba(0,0,0,0.1);
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}
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.tab-panel { display: none; }
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.tab-panel.active { display: block; }
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/* Order status badges */
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.status-badge {
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display: inline-block;
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padding: 3px 12px;
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border-radius: 20px;
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font-size: 11px;
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font-weight: 600;
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}
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.status-active {
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background: #dcfce7;
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color: #16a34a;
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border: 1px solid #86efac;
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}
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.status-pause {
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background: #fef3c7;
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color: #d97706;
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border: 1px solid #fcd34d;
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}
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.pay-badge {
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display: inline-block;
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padding: 2px 8px;
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border-radius: 6px;
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font-size: 11px;
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font-weight: 600;
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background: #f1f5f9;
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color: #475569;
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}
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.channel-chip {
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display: inline-block;
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padding: 2px 8px;
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margin: 2px;
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border-radius: 6px;
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font-size: 10px;
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background: #eef2ff;
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color: #4338ca;
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border: 1px solid #c7d2fe;
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}
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.no-channel {
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color: #cbd5e1;
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font-size: 12px;
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}
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.order-stats {
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display: grid;
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grid-template-columns: repeat(auto-fit, minmax(160px, 1fr));
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gap: 16px;
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margin-bottom: 24px;
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}
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@media (max-width: 900px) {
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.charts-grid { grid-template-columns: 1fr; }
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.summary-row { grid-template-columns: repeat(2, 1fr); }
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.container { padding: 16px; }
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.header h1 { font-size: 22px; }
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}
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@media (max-width: 500px) {
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.summary-row { grid-template-columns: 1fr; }
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}
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</style>
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</head>
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<body>
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<div class="container">
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<div class="header">
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<h1>Moboos 广告投放数据报告</h1>
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<p>数据概览与趋势分析</p>
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</div>
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<div class="tabs">
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<button class="tab-btn active" data-tab="performance">投放数据</button>
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<button class="tab-btn" data-tab="orders">订单信息</button>
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</div>
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<div class="tab-panel active" id="tab-performance">
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<div class="summary-row" id="summaryRow"></div>
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<div class="controls">
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<div class="control-group">
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<label>广告主</label>
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<select id="pkgFilter">
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<option value="all">全部</option>
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</select>
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</div>
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<div class="control-group">
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<label>日期范围</label>
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<select id="dateFilter">
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<option value="all">全部日期</option>
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</select>
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</div>
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</div>
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<div class="charts-grid">
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<div class="chart-card">
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<h3>展示量趋势</h3>
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<canvas id="chartImpressions"></canvas>
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</div>
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<div class="chart-card">
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<h3>点击量趋势</h3>
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<canvas id="chartClicks"></canvas>
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</div>
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<div class="chart-card">
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<h3>转化量趋势</h3>
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<canvas id="chartConversions"></canvas>
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</div>
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<div class="chart-card">
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<h3>eCPM 趋势</h3>
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<canvas id="chartEcpm"></canvas>
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</div>
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</div>
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<div class="table-section">
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<h2>明细数据</h2>
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<div class="table-wrapper">
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<table id="dataTable">
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<thead>
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<tr>
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<th>日期</th>
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<th>广告单元</th>
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<th>Pkg</th>
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<th>展示</th>
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<th>点击</th>
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<th>转化</th>
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<th>eCPM</th>
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<th>CPC</th>
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<th>CTR</th>
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<th>IVR</th>
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<th>CVR</th>
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</tr>
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</thead>
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<tbody></tbody>
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</table>
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</div>
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</div>
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</div><!-- /tab-performance -->
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<div class="tab-panel" id="tab-orders">
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<div class="order-stats" id="orderStats"></div>
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<div class="table-section">
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<h2>Moboost广告投放</h2>
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<div class="table-wrapper">
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<table id="orderTable">
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<thead>
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<tr>
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<th>Product</th>
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<th>Pkg / 包名</th>
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<th>平台</th>
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<th>地区</th>
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<th>付费类型</th>
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<th>单价(USD)</th>
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<th>日预算</th>
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<th>状态</th>
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<th>MMP</th>
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<th>已铺投放渠道</th>
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<th>数据来源</th>
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</tr>
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</thead>
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<tbody></tbody>
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</table>
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</div>
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</div>
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</div><!-- /tab-orders -->
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<div class="updated-time" id="updatedTime"></div>
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</div>
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<script>
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const COLORS = [
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'#667eea','#f56565','#48bb78','#ed8936','#9f7aea',
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'#38b2ac','#e53e3e','#4299e1','#d69e2e','#ed64a6'
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];
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let rawData = [];
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let orderData = [];
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let charts = {};
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async function loadData() {
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try {
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const [dResp, oResp] = await Promise.all([
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fetch('data.json?' + Date.now()),
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fetch('orders.json?' + Date.now())
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]);
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rawData = await dResp.json();
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orderData = await oResp.json();
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init();
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} catch(e) {
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console.error('Failed to load data:', e);
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}
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}
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function init() {
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populateFilters();
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renderAll();
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renderOrders();
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setupTabs();
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document.getElementById('pkgFilter').addEventListener('change', renderAll);
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document.getElementById('dateFilter').addEventListener('change', renderAll);
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document.getElementById('updatedTime').textContent = '最后刷新:' + new Date().toLocaleString('zh-CN');
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}
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function setupTabs() {
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document.querySelectorAll('.tab-btn').forEach(btn => {
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btn.addEventListener('click', () => {
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document.querySelectorAll('.tab-btn').forEach(b => b.classList.remove('active'));
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document.querySelectorAll('.tab-panel').forEach(p => p.classList.remove('active'));
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btn.classList.add('active');
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document.getElementById('tab-' + btn.dataset.tab).classList.add('active');
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});
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});
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}
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function renderOrders() {
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// Stats
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const total = orderData.length;
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const active = orderData.filter(o => o.status === 'Active').length;
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const products = new Set(orderData.map(o => o.product)).size;
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const allChannels = new Set();
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orderData.forEach(o => (o.channels || []).forEach(c => allChannels.add(c)));
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document.getElementById('orderStats').innerHTML = `
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<div class="summary-card">
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<div class="label">订单条目</div>
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<div class="value">${total}</div>
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<div class="sub">${products} 个独立产品</div>
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</div>
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<div class="summary-card">
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<div class="label">在投中 (Active)</div>
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<div class="value" style="color:#16a34a">${active}</div>
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<div class="sub">${total - active} 个 Pause</div>
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</div>
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<div class="summary-card">
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<div class="label">已铺投放渠道</div>
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<div class="value">${allChannels.size}</div>
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<div class="sub">媒体/代投渠道</div>
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</div>
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<div class="summary-card">
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<div class="label">MMP 归因</div>
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<div class="value" style="font-size:20px">AppsFlyer</div>
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<div class="sub">全线统一</div>
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</div>
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`;
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// Table
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const tbody = document.querySelector('#orderTable tbody');
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tbody.innerHTML = orderData.map(o => {
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const statusClass = o.status === 'Active' ? 'status-active' : 'status-pause';
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const channels = (o.channels && o.channels.length)
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? o.channels.map(c => `<span class="channel-chip">${c}</span>`).join('')
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: '<span class="no-channel">—</span>';
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return `
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<tr>
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<td style="font-weight:600">${o.product}</td>
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<td class="num-cell" style="font-size:11px">${o.pkg}</td>
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<td>${o.platform}</td>
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<td>${o.geo}</td>
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<td><span class="pay-badge">${o.pay_mode}</span></td>
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<td class="num-cell">${o.price}</td>
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<td class="num-cell">${o.budget}</td>
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<td><span class="status-badge ${statusClass}">${o.status}</span></td>
|
|
<td>${o.mmp}</td>
|
|
<td style="max-width:260px;white-space:normal">${channels}</td>
|
|
<td style="font-size:11px;color:#94a3b8">${o.source}</td>
|
|
</tr>
|
|
`;
|
|
}).join('');
|
|
}
|
|
|
|
function populateFilters() {
|
|
const pkgs = [...new Set(rawData.map(d => d.pkg))];
|
|
const sel = document.getElementById('pkgFilter');
|
|
pkgs.forEach(p => {
|
|
const opt = document.createElement('option');
|
|
opt.value = p;
|
|
opt.textContent = p.split('.').pop();
|
|
sel.appendChild(opt);
|
|
});
|
|
|
|
const dates = [...new Set(rawData.map(d => d.date))].sort();
|
|
const dateSel = document.getElementById('dateFilter');
|
|
dates.forEach(d => {
|
|
const opt = document.createElement('option');
|
|
opt.value = d;
|
|
opt.textContent = d.slice(5);
|
|
dateSel.appendChild(opt);
|
|
});
|
|
}
|
|
|
|
function getFilteredData() {
|
|
let data = rawData;
|
|
const pkg = document.getElementById('pkgFilter').value;
|
|
const date = document.getElementById('dateFilter').value;
|
|
if (pkg !== 'all') data = data.filter(d => d.pkg === pkg);
|
|
if (date !== 'all') data = data.filter(d => d.date === date);
|
|
return data;
|
|
}
|
|
|
|
function renderAll() {
|
|
const data = getFilteredData();
|
|
renderSummary(data);
|
|
renderCharts();
|
|
renderTable(data);
|
|
}
|
|
|
|
function renderSummary(data) {
|
|
const totalImp = data.reduce((s, d) => s + d.impressions, 0);
|
|
const totalClk = data.reduce((s, d) => s + d.clicks, 0);
|
|
const totalConv = data.reduce((s, d) => s + d.conversions, 0);
|
|
const avgEcpm = data.length ? (data.reduce((s, d) => s + d.ecpm, 0) / data.length) : 0;
|
|
const avgCtr = data.length ? (data.reduce((s, d) => s + d.ctr, 0) / data.length) : 0;
|
|
|
|
document.getElementById('summaryRow').innerHTML = `
|
|
<div class="summary-card">
|
|
<div class="label">总展示</div>
|
|
<div class="value">${totalImp.toLocaleString()}</div>
|
|
<div class="sub">${data.length} 条记录</div>
|
|
</div>
|
|
<div class="summary-card">
|
|
<div class="label">总点击</div>
|
|
<div class="value">${totalClk.toLocaleString()}</div>
|
|
<div class="sub">整体 CTR ${(totalClk/Math.max(totalImp,1)*100).toFixed(2)}%</div>
|
|
</div>
|
|
<div class="summary-card">
|
|
<div class="label">总转化</div>
|
|
<div class="value">${totalConv.toLocaleString()}</div>
|
|
<div class="sub">整体 CVR ${(totalConv/Math.max(totalClk,1)*100).toFixed(2)}%</div>
|
|
</div>
|
|
<div class="summary-card">
|
|
<div class="label">平均 eCPM</div>
|
|
<div class="value">${avgEcpm.toFixed(3)}</div>
|
|
<div class="sub">均值</div>
|
|
</div>
|
|
<div class="summary-card">
|
|
<div class="label">平均 CTR</div>
|
|
<div class="value">${(avgCtr*100).toFixed(2)}%</div>
|
|
<div class="sub">均值</div>
|
|
</div>
|
|
`;
|
|
}
|
|
|
|
function renderCharts() {
|
|
const pkg = document.getElementById('pkgFilter').value;
|
|
const chartData = pkg === 'all' ? rawData : rawData.filter(d => d.pkg === pkg);
|
|
const dates = [...new Set(chartData.map(d => d.date))].sort();
|
|
const pkgs = [...new Set(chartData.map(d => d.pkg))];
|
|
|
|
renderChart('chartImpressions', dates, pkgs, chartData, 'impressions');
|
|
renderChart('chartClicks', dates, pkgs, chartData, 'clicks');
|
|
renderChart('chartConversions', dates, pkgs, chartData, 'conversions');
|
|
renderChart('chartEcpm', dates, pkgs, chartData, 'ecpm');
|
|
}
|
|
|
|
function renderChart(canvasId, dates, pkgs, data, metric) {
|
|
if (charts[canvasId]) charts[canvasId].destroy();
|
|
|
|
const datasets = pkgs.map((pkg, i) => {
|
|
const values = dates.map(date => {
|
|
const rows = data.filter(d => d.date === date && d.pkg === pkg);
|
|
if (rows.length === 0) return null;
|
|
return rows.reduce((sum, r) => sum + (r[metric] || 0), 0);
|
|
});
|
|
return {
|
|
label: pkg.split('.').pop(),
|
|
data: values,
|
|
borderColor: COLORS[i % COLORS.length],
|
|
backgroundColor: COLORS[i % COLORS.length] + '15',
|
|
borderWidth: 2.5,
|
|
pointRadius: 4,
|
|
pointBackgroundColor: '#fff',
|
|
pointBorderWidth: 2,
|
|
pointHoverRadius: 6,
|
|
tension: 0.4,
|
|
fill: true
|
|
};
|
|
});
|
|
|
|
const ctx = document.getElementById(canvasId).getContext('2d');
|
|
charts[canvasId] = new Chart(ctx, {
|
|
type: 'line',
|
|
data: { labels: dates.map(d => d.slice(5)), datasets },
|
|
options: {
|
|
responsive: true,
|
|
maintainAspectRatio: false,
|
|
interaction: { mode: 'index', intersect: false },
|
|
plugins: {
|
|
legend: {
|
|
position: 'bottom',
|
|
labels: { boxWidth: 10, padding: 15, font: { size: 11 }, usePointStyle: true }
|
|
},
|
|
tooltip: {
|
|
backgroundColor: 'rgba(30,41,59,0.95)',
|
|
titleFont: { size: 12 },
|
|
bodyFont: { size: 12 },
|
|
padding: 12,
|
|
cornerRadius: 8,
|
|
displayColors: true
|
|
}
|
|
},
|
|
scales: {
|
|
x: {
|
|
grid: { display: false },
|
|
ticks: { font: { size: 11 }, color: '#94a3b8' }
|
|
},
|
|
y: {
|
|
beginAtZero: true,
|
|
grid: { color: '#f1f5f9', drawBorder: false },
|
|
ticks: { font: { size: 11 }, color: '#94a3b8' }
|
|
}
|
|
}
|
|
}
|
|
});
|
|
}
|
|
|
|
function renderTable(data) {
|
|
const sorted = [...data].sort((a, b) => b.date.localeCompare(a.date) || a.pkg.localeCompare(b.pkg));
|
|
const tbody = document.querySelector('#dataTable tbody');
|
|
tbody.innerHTML = sorted.map(d => `
|
|
<tr>
|
|
<td>${d.date.slice(5)}</td>
|
|
<td style="font-weight:500">${d.ad_unit}</td>
|
|
<td><span class="pkg-tag">${d.pkg.split('.').pop()}</span></td>
|
|
<td class="num-cell">${d.impressions.toLocaleString()}</td>
|
|
<td class="num-cell">${d.clicks.toLocaleString()}</td>
|
|
<td class="num-cell">${d.conversions}</td>
|
|
<td class="num-cell">${d.ecpm.toFixed(3)}</td>
|
|
<td class="num-cell">${d.cpc.toFixed(3)}</td>
|
|
<td class="num-cell">${(d.ctr * 100).toFixed(2)}%</td>
|
|
<td class="num-cell">${(d.ivr * 100).toFixed(3)}%</td>
|
|
<td class="num-cell">${(d.cvr * 100).toFixed(2)}%</td>
|
|
</tr>
|
|
`).join('');
|
|
}
|
|
|
|
loadData();
|
|
</script>
|
|
</body>
|
|
</html>
|