Add August delivery and budget pacing

data.json

@@ -2,9 +2,10 @@
   "meta": {
     "package": "com.amazon.mShop.android.shopping",
     "geo": "ZA",
-    "generated_at": "2026-08-24T07:48:40+00:00",
+    "generated_at": "2026-08-24T08:27:15+00:00",
-    "date_start": "2026-08-21",
+    "date_start": "2026-08-01",
-    "date_end": "2026-08-23",
+    "date_end": "2026-08-31",
+    "data_cutoff": "2026-08-23",
     "currency": "USD",
     "install_definition": "af_app_opened repostback",
     "event_definition": "event1/event2 repostback",
@@ -12,44 +13,565 @@
     "payable_definition": "(event1 + event2) × $3"
   },
   "totals": {
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+    "install": 39149,
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+    "event1": 6208,
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+    "midas_spend": 19461.57,
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+    "midas_spend_zar": 321115.9,
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+    "payable_spend_zar": 331303.5,
+    "e1e2_rate": 17.1
+  },
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+    "remaining_days": 8,
+    "required_daily_budget_zar": 22524.56,
+    "required_daily_events": 455,
+    "projected_month_spend_zar": 446539.5,
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   ]
 }

index.html

@@ -7,7 +7,7 @@
   <title>Amazon ZA 每日交付报告</title>
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 </head>
@@ -15,26 +15,30 @@
   <header class="hero"><div class="eyebrow">Daily Delivery · ZA</div><h1>Amazon ZA 每日交付报告</h1><p>包名：com.amazon.mShop.android.shopping。聚焦 repostback 交付、E1+E2 转化与 Midas / Payable spend。</p><div class="status"><span class="dot"></span><span id="range">正在载入数据…</span></div></header>
   <section><h2>Executive Summary</h2><div id="summaryText" class="panel takeaway">载入中…</div></section>
   <section><h2>核心指标</h2><div class="summary" id="cards"></div></section>
-  <section><h2>每日交付与转化</h2><div class="takeaway"><strong>如何阅读：</strong>先看每日 Install 与 E1/E2 的规模，再结合 E1+E2% 判断转化效率；仅有 3 个日期，因此使用离散柱状图，避免把短窗口误读为长期趋势。</div><div class="charts"><div class="panel chart"><div class="chart-head"><div class="chart-title">每日 Install、Event1 与 Event2</div><div class="chart-sub">均取 repostback；按 ZA 日期汇总</div></div><div id="deliveryChart" class="bars"></div><div class="legend"><span><i class="swatch" style="background:var(--blue)"></i>Install</span><span><i class="swatch" style="background:var(--gold)"></i>Event1</span><span><i class="swatch" style="background:var(--orange)"></i>Event2</span></div></div><div class="panel chart"><div class="chart-head"><div class="chart-title">每日 E1+E2%</div><div class="chart-sub">(Event1 + Event2) ÷ Install</div></div><div id="rateChart" class="bars rate-bars"></div></div></div></section>
+  <section><h2>8 月预算消耗</h2><div id="budgetText" class="takeaway"></div><div class="summary" id="budgetCards" style="margin-top:14px"></div><div class="panel"><div class="chart-title">月度预算使用进度</div><div class="chart-sub">预算按 E1+E2 × 49.50 ZAR 扣减</div><div class="progress"><div id="budgetProgress" class="progress-fill"></div></div><div class="progress-labels"><span id="budgetUsed"></span><span id="budgetTotal"></span></div></div></section>
+  <section><h2>每日交付与转化</h2><div class="takeaway"><strong>如何阅读：</strong>柱状图展示本月截至数据日的逐日 repostback 交付；结合 E1+E2% 判断每日转化效率，整月完整日期则保留在下方明细表。</div><div class="charts"><div class="panel chart"><div class="chart-head"><div class="chart-title">每日 Install、Event1 与 Event2</div><div class="chart-sub">均取 repostback；按 ZA 日期汇总</div></div><div id="deliveryChart" class="bars"></div><div class="legend"><span><i class="swatch" style="background:var(--blue)"></i>Install</span><span><i class="swatch" style="background:var(--gold)"></i>Event1</span><span><i class="swatch" style="background:var(--orange)"></i>Event2</span></div></div><div class="panel chart"><div class="chart-head"><div class="chart-title">每日 E1+E2%</div><div class="chart-sub">(Event1 + Event2) ÷ Install</div></div><div id="rateChart" class="bars rate-bars"></div></div></div></section>
   <section><h2>消耗对比</h2><div id="spendText" class="takeaway"></div><div class="panel chart"><div class="chart-head"><div class="chart-title">Midas spend 与 Payable spend</div><div class="chart-sub">USD；Payable spend = (E1 + E2) × $3</div></div><div id="spendChart" class="bars"></div><div class="legend"><span><i class="swatch" style="background:var(--blue)"></i>Midas spend</span><span><i class="swatch" style="background:var(--gold)"></i>Payable spend</span></div></div></section>
-  <section><h2>每日明细</h2><div class="panel"><table><thead><tr><th>日期</th><th>Install</th><th>Event1</th><th>Event2</th><th>E1+E2%</th><th>Midas spend</th><th>Payable spend</th></tr></thead><tbody id="rows"></tbody></table><div class="footer-note">口径：Install、Event1、Event2 均取 repostback；金额为 USD。源文件更新后，update.sh 会重新生成 data.json。</div></div></section>
+  <section><h2>8 月每日明细</h2><div class="panel" style="overflow-x:auto"><table><thead><tr><th>日期</th><th>Install</th><th>Event1</th><th>Event2</th><th>Total</th><th>Event rate</th><th>Payable (ZAR)</th><th>日预算</th><th>FFR</th><th>Midas (USD)</th><th>eCPI</th></tr></thead><tbody id="rows"></tbody></table><div class="footer-note">口径：Install、Event1、Event2 均取 repostback；Total = E1+E2；FFR = Total ÷ Daily cap。灰色日期为数据截止日之后的剩余月份。</div></div></section>
-  <section><h2>建议关注</h2><div class="panel"><ul><li>继续监控 E1+E2% 是否在更长日期窗口内稳定，当前 3 天样本不宜外推长期趋势。</li><li>对比 Payable spend 与 Midas spend 的日级差额，优先排查差额扩大日期的事件质量和计费口径。</li><li>若要实现新增日期自动进入报告，需要让 update.sh 能访问持续更新的数据源；当前版本自动重算仓库内两份 CSV 快照。</li></ul></div></section>
+  <section><h2>建议关注</h2><div class="panel"><ul><li>优先关注 FFR 明显低于 100% 的日期，判断是流量不足、事件率下降还是日 cap 执行问题。</li><li>剩余预算需要的日均消耗已高于当前日预算；如目标是完整消耗月预算，需要确认是否提高每日 cap。</li><li>对比 Payable spend 与 Midas spend 的日级差额，排查差额扩大日期的事件质量和计费口径。</li></ul></div></section>
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+function bars(el,data,series,max){const showValues=data.length<=12;el.style.minWidth=Math.max(0,data.length*48)+'px';el.innerHTML=data.map(d=>`<div class="bar-group">${series.map(s=>`<div class="bar" style="height:${Math.max(2,d[s.key]/max*100)}%;background:${s.color}">${showValues?`<span>${s.format(d[s.key])}</span>`:''}</div>`).join('')}<div class="bar-label">${label(d.date)}</div></div>`).join('')}
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 function showReport(){document.getElementById('login').hidden=true;document.getElementById('report').hidden=false;loadReport()}
 async function loadReport(){fetch('data.json',{cache:'no-store'}).then(r=>{if(!r.ok)throw Error('data.json '+r.status);return r.json()}).then(data=>{
- const t=data.totals,d=data.daily,latest=d[d.length-1],first=d[0];document.getElementById('range').textContent=`${data.meta.date_start} 至 ${data.meta.date_end} · 每日快照`;
+ const t=data.totals,b=data.budget,all=data.daily,d=all.filter(x=>x.is_actual),latest=d[d.length-1],first=d[0];document.getElementById('range').textContent=`2026-08-01 至 2026-08-31 · 数据截至 ${data.meta.data_cutoff}`;
- const delta=first&&latest?latest.e1e2_rate-first.e1e2_rate:0;document.getElementById('summaryText').innerHTML=`<strong>${d.length} 天累计 ${fmt(t.install)} Install，产生 ${fmt(t.e1e2)} 个 E1+E2，整体转化率 ${pct(t.e1e2_rate)}。</strong> Midas spend 为 ${money(t.midas_spend)}，按每个 E1/E2 事件 $3 计算的 Payable spend 为 ${money(t.payable_spend)}。窗口首尾 E1+E2% ${delta>=0?'上升':'下降'} ${Math.abs(delta).toFixed(2)} 个百分点；由于仅有 ${d.length} 天数据，应作为短期交付快照解读。`;
+ const delta=first&&latest?latest.e1e2_rate-first.e1e2_rate:0;document.getElementById('summaryText').innerHTML=`<strong>截至 ${data.meta.data_cutoff}，累计 ${fmt(t.install)} Install，产生 ${fmt(t.e1e2)} 个 E1+E2，整体转化率 ${pct(t.e1e2_rate)}。</strong> 已消耗月预算 ${pct(b.used_rate)}，当前消耗进度相当于同期预算的 ${pct(b.pacing_rate)}。按当前日均速度推算，月底预计${b.projected_month_variance_zar>=0?'结余':'超支'} ZAR ${fmt(Math.abs(b.projected_month_variance_zar))}。`;
  const cards=[['Install',fmt(t.install),'af_app_opened repostback'],['E1 + E2',fmt(t.e1e2),`${fmt(t.event1)} E1 · ${fmt(t.event2)} E2`],['E1+E2%',pct(t.e1e2_rate),'累计 E1+E2 ÷ 累计 Install'],['Payable spend',money(t.payable_spend),`Midas spend ${money(t.midas_spend)}`]];document.getElementById('cards').innerHTML=cards.map(x=>`<div class="card"><div class="label">${x[0]}</div><div class="value">${x[1]}</div><div class="note">${x[2]}</div></div>`).join('');
+ const budgetCards=[['月度预算','R '+fmt(b.monthly_budget_zar),money(b.monthly_budget_usd)],['已用预算','R '+fmt(b.used_budget_zar),pct(b.used_rate)+' of month'],['剩余预算','R '+fmt(b.remaining_budget_zar),money(b.remaining_budget_usd)],['剩余日均需求','R '+fmt(b.required_daily_budget_zar),`${fmt(b.required_daily_events)} E1+E2 / day`]];document.getElementById('budgetCards').innerHTML=budgetCards.map(x=>`<div class="card"><div class="label">${x[0]}</div><div class="value">${x[1]}</div><div class="note">${x[2]}</div></div>`).join('');
+ document.getElementById('budgetText').innerHTML=`<strong>预算消耗低于截至当前日期的均匀进度。</strong> 已用 R ${fmt(b.used_budget_zar)}，同期预算应为 R ${fmt(b.expected_budget_to_date_zar)}；剩余 ${b.remaining_days} 天需要日均 R ${fmt(b.required_daily_budget_zar)}，高于当前日预算 R ${fmt(b.daily_budget_zar)}。`;
+ document.getElementById('budgetProgress').style.width=Math.min(b.used_rate,100)+'%';document.getElementById('budgetUsed').textContent=`已用 ${pct(b.used_rate)} · R ${fmt(b.used_budget_zar)}`;document.getElementById('budgetTotal').textContent=`总预算 R ${fmt(b.monthly_budget_zar)}`;
  bars(document.getElementById('deliveryChart'),d,[{key:'install',color:'var(--blue)',format:fmt},{key:'event1',color:'var(--gold)',format:fmt},{key:'event2',color:'var(--orange)',format:fmt}],Math.max(...d.flatMap(x=>[x.install,x.event1,x.event2]),1));
  bars(document.getElementById('rateChart'),d,[{key:'e1e2_rate',color:'var(--orange)',format:pct}],Math.max(...d.map(x=>x.e1e2_rate||0),1));
  bars(document.getElementById('spendChart'),d,[{key:'midas_spend',color:'var(--blue)',format:money},{key:'payable_spend',color:'var(--gold)',format:money}],Math.max(...d.flatMap(x=>[x.midas_spend,x.payable_spend]),1));
  const gap=t.payable_spend-t.midas_spend;document.getElementById('spendText').innerHTML=`<strong>累计 Payable spend ${gap>=0?'高于':'低于'} Midas spend ${money(Math.abs(gap))}。</strong> 该差额来自约定的事件计费公式与平台实际消耗之间的口径差异，不应直接解读为利润。`;
- document.getElementById('rows').innerHTML=d.slice().reverse().map(x=>`<tr><td>${x.date}</td><td>${fmt(x.install)}</td><td>${fmt(x.event1)}</td><td>${fmt(x.event2)}</td><td>${pct(x.e1e2_rate)}</td><td>${money(x.midas_spend)}</td><td>${money(x.payable_spend)}</td></tr>`).join('');
+ document.getElementById('rows').innerHTML=all.map(x=>`<tr class="${x.is_actual?'':'future'}"><td>${x.date}</td><td>${fmt(x.install)}</td><td>${fmt(x.event1)}</td><td>${fmt(x.event2)}</td><td>${fmt(x.e1e2)}</td><td>${pct(x.e1e2_rate)}</td><td>R ${fmt(x.payable_spend_zar)}</td><td>R ${fmt(x.daily_budget_zar)}</td><td>${pct(x.ffr_rate)}</td><td>${money(x.midas_spend)}</td><td>${x.ecpi_usd==null?'—':money(x.ecpi_usd)}</td></tr>`).join('');
 }).catch(e=>{document.getElementById('summaryText').className='error';document.getElementById('summaryText').textContent='数据载入失败：'+e.message})}
 document.getElementById('loginForm').addEventListener('submit',async e=>{e.preventDefault();const button=document.getElementById('loginButton'),error=document.getElementById('loginError');button.disabled=true;error.textContent='';try{const email=document.getElementById('email').value.trim().toLowerCase(),password=document.getElementById('password').value;const [emailHash,passwordHash]=await Promise.all([sha256(email),sha256(ACCESS.salt+':'+password)]);if(ACCESS.emails.includes(emailHash)&&passwordHash===ACCESS.password){sessionStorage.setItem('amazonZaAccess','granted');showReport()}else{error.textContent='邮箱或密码不正确。'}}catch(_){error.textContent='当前浏览器无法完成验证，请更换现代浏览器。'}finally{button.disabled=false}});
 if(sessionStorage.getItem('amazonZaAccess')==='granted')showReport();

update.sh

@@ -9,12 +9,18 @@ import csv
 import json
 import os
 from collections import defaultdict
-from datetime import datetime, timezone
+from datetime import date, datetime, timedelta, timezone
 from pathlib import Path
 
 root = Path(os.environ["REPORT_DIR"])
 package = "com.amazon.mShop.android.shopping"
 geo = "ZA"
+launch_start = date(2026, 8, 1)
+launch_end = date(2026, 8, 31)
+monthly_budget_zar = 511_500.0
+daily_budget_zar = 16_500.0
+unit_price_zar = 49.5
+fx_zar_per_usd = 16.5
 
 spend = defaultdict(float)
 with (root / "source-delivery.csv").open(encoding="utf-8-sig", newline="") as f:
@@ -43,34 +49,82 @@ with (root / "source-events.csv").open(encoding="utf-8-sig", newline="") as f:
         key = "install" if name == "af_app_opened" else name
         events[day][key] += repostback
 
-days = sorted(set(spend) | set(events))
+source_days = sorted(set(spend) | set(events))
+data_cutoff = source_days[-1] if source_days else None
+days = []
+cursor = launch_start
+while cursor <= launch_end:
+    days.append(cursor.strftime("%Y%m%d"))
+    cursor += timedelta(days=1)
 daily = []
 for day in days:
     install = events[day]["install"]
     event1 = events[day]["event1"]
     event2 = events[day]["event2"]
     conversions = event1 + event2
+    payable_zar = conversions * unit_price_zar
+    midas_spend_usd = round(spend[day], 2)
+    is_actual = bool(data_cutoff and day <= data_cutoff)
     daily.append({
         "date": f"{day[:4]}-{day[4:6]}-{day[6:]}",
+        "is_actual": is_actual,
         "install": install,
         "event1": event1,
         "event2": event2,
         "e1e2": conversions,
         "e1e2_rate": round(conversions / install * 100, 2) if install else None,
-        "midas_spend": round(spend[day], 2),
+        "midas_spend": midas_spend_usd,
+        "midas_spend_zar": round(midas_spend_usd * fx_zar_per_usd, 2),
         "payable_spend": round(conversions * 3, 2),
+        "payable_spend_zar": round(payable_zar, 2),
+        "daily_budget_zar": daily_budget_zar,
+        "daily_cap": round(daily_budget_zar / unit_price_zar),
+        "ffr_rate": round(conversions / (daily_budget_zar / unit_price_zar) * 100, 2),
+        "ecpi_usd": round(midas_spend_usd / install, 4) if install else None,
     })
 
+actual_daily = [x for x in daily if x["is_actual"]]
 totals = {
-    "install": sum(x["install"] for x in daily),
+    "install": sum(x["install"] for x in actual_daily),
-    "event1": sum(x["event1"] for x in daily),
+    "event1": sum(x["event1"] for x in actual_daily),
-    "event2": sum(x["event2"] for x in daily),
+    "event2": sum(x["event2"] for x in actual_daily),
-    "e1e2": sum(x["e1e2"] for x in daily),
+    "e1e2": sum(x["e1e2"] for x in actual_daily),
-    "midas_spend": round(sum(x["midas_spend"] for x in daily), 2),
+    "midas_spend": round(sum(x["midas_spend"] for x in actual_daily), 2),
-    "payable_spend": round(sum(x["payable_spend"] for x in daily), 2),
+    "midas_spend_zar": round(sum(x["midas_spend_zar"] for x in actual_daily), 2),
+    "payable_spend": round(sum(x["payable_spend"] for x in actual_daily), 2),
+    "payable_spend_zar": round(sum(x["payable_spend_zar"] for x in actual_daily), 2),
 }
 totals["e1e2_rate"] = round(totals["e1e2"] / totals["install"] * 100, 2) if totals["install"] else None
 
+elapsed_days = len(actual_daily)
+remaining_days = max((launch_end - datetime.strptime(data_cutoff, "%Y%m%d").date()).days, 0) if data_cutoff else (launch_end - launch_start).days + 1
+expected_budget_to_date = min(elapsed_days * daily_budget_zar, monthly_budget_zar)
+remaining_budget_zar = monthly_budget_zar - totals["payable_spend_zar"]
+avg_daily_used = totals["payable_spend_zar"] / elapsed_days if elapsed_days else 0
+projected_month_spend = avg_daily_used * ((launch_end - launch_start).days + 1)
+budget = {
+    "monthly_budget_zar": monthly_budget_zar,
+    "monthly_budget_usd": round(monthly_budget_zar / fx_zar_per_usd, 2),
+    "daily_budget_zar": daily_budget_zar,
+    "daily_budget_usd": round(daily_budget_zar / fx_zar_per_usd, 2),
+    "unit_price_zar": unit_price_zar,
+    "unit_price_usd": round(unit_price_zar / fx_zar_per_usd, 2),
+    "fx_zar_per_usd": fx_zar_per_usd,
+    "daily_cap": round(daily_budget_zar / unit_price_zar),
+    "used_budget_zar": totals["payable_spend_zar"],
+    "used_rate": round(totals["payable_spend_zar"] / monthly_budget_zar * 100, 2),
+    "remaining_budget_zar": round(remaining_budget_zar, 2),
+    "remaining_budget_usd": round(remaining_budget_zar / fx_zar_per_usd, 2),
+    "expected_budget_to_date_zar": expected_budget_to_date,
+    "pacing_rate": round(totals["payable_spend_zar"] / expected_budget_to_date * 100, 2) if expected_budget_to_date else None,
+    "elapsed_days": elapsed_days,
+    "remaining_days": remaining_days,
+    "required_daily_budget_zar": round(remaining_budget_zar / remaining_days, 2) if remaining_days else 0,
+    "required_daily_events": round(remaining_budget_zar / remaining_days / unit_price_zar) if remaining_days else 0,
+    "projected_month_spend_zar": round(projected_month_spend, 2),
+    "projected_month_variance_zar": round(monthly_budget_zar - projected_month_spend, 2),
+}
+
 payload = {
     "meta": {
         "package": package,
@@ -78,6 +132,7 @@ payload = {
         "generated_at": datetime.now(timezone.utc).isoformat(timespec="seconds"),
         "date_start": daily[0]["date"] if daily else None,
         "date_end": daily[-1]["date"] if daily else None,
+        "data_cutoff": f"{data_cutoff[:4]}-{data_cutoff[4:6]}-{data_cutoff[6:]}" if data_cutoff else None,
         "currency": "USD",
         "install_definition": "af_app_opened repostback",
         "event_definition": "event1/event2 repostback",
@@ -85,6 +140,7 @@ payload = {
         "payable_definition": "(event1 + event2) × $3",
     },
     "totals": totals,
+    "budget": budget,
     "daily": daily,
 }