diff --git a/data.json b/data.json
index 6c1df36..53dfa9d 100644
--- a/data.json
+++ b/data.json
@@ -2,18 +2,18 @@
"meta": {
"package": "com.amazon.mShop.android.shopping",
"geo": "ZA",
- "generated_at": "2026-08-24T08:27:15+00:00",
+ "generated_at": "2026-08-24T08:51:01+00:00",
"date_start": "2026-08-01",
"date_end": "2026-08-31",
"data_cutoff": "2026-08-23",
"currency": "USD",
- "install_definition": "af_app_opened repostback",
+ "install_definition": "delivery repostback (attributed installs); af_app_opened excluded",
"event_definition": "event1/event2 repostback",
"rate_definition": "(event1 + event2) / Install",
"payable_definition": "(event1 + event2) × $3"
},
"totals": {
- "install": 39149,
+ "install": 37796,
"event1": 6208,
"event2": 485,
"e1e2": 6693,
@@ -21,7 +21,7 @@
"midas_spend_zar": 321115.9,
"payable_spend": 20079,
"payable_spend_zar": 331303.5,
- "e1e2_rate": 17.1
+ "e1e2_rate": 17.71
},
"budget": {
"monthly_budget_zar": 511500.0,
@@ -43,17 +43,18 @@
"required_daily_budget_zar": 22524.56,
"required_daily_events": 455,
"projected_month_spend_zar": 446539.5,
- "projected_month_variance_zar": 64960.5
+ "projected_month_variance_zar": 64960.5,
+ "mtd_expected_ffr": 77.42
},
"daily": [
{
"date": "2026-08-01",
"is_actual": true,
- "install": 1520,
+ "install": 1440,
"event1": 281,
"event2": 23,
"e1e2": 304,
- "e1e2_rate": 20.0,
+ "e1e2_rate": 21.11,
"midas_spend": 920.34,
"midas_spend_zar": 15185.61,
"payable_spend": 912,
@@ -61,16 +62,16 @@
"daily_budget_zar": 16500.0,
"daily_cap": 333,
"ffr_rate": 91.2,
- "ecpi_usd": 0.6055
+ "ecpi_usd": 0.6391
},
{
"date": "2026-08-02",
"is_actual": true,
- "install": 1733,
+ "install": 1621,
"event1": 94,
"event2": 26,
"e1e2": 120,
- "e1e2_rate": 6.92,
+ "e1e2_rate": 7.4,
"midas_spend": 1036.81,
"midas_spend_zar": 17107.36,
"payable_spend": 360,
@@ -78,16 +79,16 @@
"daily_budget_zar": 16500.0,
"daily_cap": 333,
"ffr_rate": 36.0,
- "ecpi_usd": 0.5983
+ "ecpi_usd": 0.6396
},
{
"date": "2026-08-03",
"is_actual": true,
- "install": 1781,
+ "install": 1652,
"event1": 432,
"event2": 26,
"e1e2": 458,
- "e1e2_rate": 25.72,
+ "e1e2_rate": 27.72,
"midas_spend": 963.34,
"midas_spend_zar": 15895.11,
"payable_spend": 1374,
@@ -95,16 +96,16 @@
"daily_budget_zar": 16500.0,
"daily_cap": 333,
"ffr_rate": 137.4,
- "ecpi_usd": 0.5409
+ "ecpi_usd": 0.5831
},
{
"date": "2026-08-04",
"is_actual": true,
- "install": 1661,
+ "install": 1625,
"event1": 170,
"event2": 36,
"e1e2": 206,
- "e1e2_rate": 12.4,
+ "e1e2_rate": 12.68,
"midas_spend": 686.46,
"midas_spend_zar": 11326.59,
"payable_spend": 618,
@@ -112,16 +113,16 @@
"daily_budget_zar": 16500.0,
"daily_cap": 333,
"ffr_rate": 61.8,
- "ecpi_usd": 0.4133
+ "ecpi_usd": 0.4224
},
{
"date": "2026-08-05",
"is_actual": true,
- "install": 1622,
+ "install": 1545,
"event1": 141,
"event2": 36,
"e1e2": 177,
- "e1e2_rate": 10.91,
+ "e1e2_rate": 11.46,
"midas_spend": 651.98,
"midas_spend_zar": 10757.67,
"payable_spend": 531,
@@ -129,12 +130,12 @@
"daily_budget_zar": 16500.0,
"daily_cap": 333,
"ffr_rate": 53.1,
- "ecpi_usd": 0.402
+ "ecpi_usd": 0.422
},
{
"date": "2026-08-06",
"is_actual": true,
- "install": 1397,
+ "install": 1420,
"event1": 0,
"event2": 0,
"e1e2": 0,
@@ -146,16 +147,16 @@
"daily_budget_zar": 16500.0,
"daily_cap": 333,
"ffr_rate": 0.0,
- "ecpi_usd": 0.4275
+ "ecpi_usd": 0.4206
},
{
"date": "2026-08-07",
"is_actual": true,
- "install": 1870,
+ "install": 1517,
"event1": 516,
"event2": 36,
"e1e2": 552,
- "e1e2_rate": 29.52,
+ "e1e2_rate": 36.39,
"midas_spend": 637.97,
"midas_spend_zar": 10526.51,
"payable_spend": 1656,
@@ -163,16 +164,16 @@
"daily_budget_zar": 16500.0,
"daily_cap": 333,
"ffr_rate": 165.6,
- "ecpi_usd": 0.3412
+ "ecpi_usd": 0.4205
},
{
"date": "2026-08-08",
"is_actual": true,
- "install": 1506,
+ "install": 1435,
"event1": 196,
"event2": 27,
"e1e2": 223,
- "e1e2_rate": 14.81,
+ "e1e2_rate": 15.54,
"midas_spend": 603.36,
"midas_spend_zar": 9955.44,
"payable_spend": 669,
@@ -180,16 +181,16 @@
"daily_budget_zar": 16500.0,
"daily_cap": 333,
"ffr_rate": 66.9,
- "ecpi_usd": 0.4006
+ "ecpi_usd": 0.4205
},
{
"date": "2026-08-09",
"is_actual": true,
- "install": 1633,
+ "install": 1569,
"event1": 325,
"event2": 6,
"e1e2": 331,
- "e1e2_rate": 20.27,
+ "e1e2_rate": 21.1,
"midas_spend": 659.2,
"midas_spend_zar": 10876.8,
"payable_spend": 993,
@@ -197,16 +198,16 @@
"daily_budget_zar": 16500.0,
"daily_cap": 333,
"ffr_rate": 99.3,
- "ecpi_usd": 0.4037
+ "ecpi_usd": 0.4201
},
{
"date": "2026-08-10",
"is_actual": true,
- "install": 1661,
+ "install": 1634,
"event1": 242,
"event2": 20,
"e1e2": 262,
- "e1e2_rate": 15.77,
+ "e1e2_rate": 16.03,
"midas_spend": 727.32,
"midas_spend_zar": 12000.78,
"payable_spend": 786,
@@ -214,16 +215,16 @@
"daily_budget_zar": 16500.0,
"daily_cap": 333,
"ffr_rate": 78.6,
- "ecpi_usd": 0.4379
+ "ecpi_usd": 0.4451
},
{
"date": "2026-08-11",
"is_actual": true,
- "install": 1668,
+ "install": 1617,
"event1": 227,
"event2": 16,
"e1e2": 243,
- "e1e2_rate": 14.57,
+ "e1e2_rate": 15.03,
"midas_spend": 871.5,
"midas_spend_zar": 14379.75,
"payable_spend": 729,
@@ -231,16 +232,16 @@
"daily_budget_zar": 16500.0,
"daily_cap": 333,
"ffr_rate": 72.9,
- "ecpi_usd": 0.5225
+ "ecpi_usd": 0.539
},
{
"date": "2026-08-12",
"is_actual": true,
- "install": 1650,
+ "install": 1635,
"event1": 266,
"event2": 22,
"e1e2": 288,
- "e1e2_rate": 17.45,
+ "e1e2_rate": 17.61,
"midas_spend": 881.7,
"midas_spend_zar": 14548.05,
"payable_spend": 864,
@@ -248,16 +249,16 @@
"daily_budget_zar": 16500.0,
"daily_cap": 333,
"ffr_rate": 86.4,
- "ecpi_usd": 0.5344
+ "ecpi_usd": 0.5393
},
{
"date": "2026-08-13",
"is_actual": true,
- "install": 1543,
+ "install": 1535,
"event1": 41,
"event2": 5,
"e1e2": 46,
- "e1e2_rate": 2.98,
+ "e1e2_rate": 3.0,
"midas_spend": 827.89,
"midas_spend_zar": 13660.18,
"payable_spend": 138,
@@ -265,16 +266,16 @@
"daily_budget_zar": 16500.0,
"daily_cap": 333,
"ffr_rate": 13.8,
- "ecpi_usd": 0.5365
+ "ecpi_usd": 0.5393
},
{
"date": "2026-08-14",
"is_actual": true,
- "install": 1677,
+ "install": 1660,
"event1": 176,
"event2": 23,
"e1e2": 199,
- "e1e2_rate": 11.87,
+ "e1e2_rate": 11.99,
"midas_spend": 895.51,
"midas_spend_zar": 14775.91,
"payable_spend": 597,
@@ -282,16 +283,16 @@
"daily_budget_zar": 16500.0,
"daily_cap": 333,
"ffr_rate": 59.7,
- "ecpi_usd": 0.534
+ "ecpi_usd": 0.5395
},
{
"date": "2026-08-15",
"is_actual": true,
- "install": 1839,
+ "install": 1822,
"event1": 373,
"event2": 15,
"e1e2": 388,
- "e1e2_rate": 21.1,
+ "e1e2_rate": 21.3,
"midas_spend": 983.11,
"midas_spend_zar": 16221.32,
"payable_spend": 1164,
@@ -299,16 +300,16 @@
"daily_budget_zar": 16500.0,
"daily_cap": 333,
"ffr_rate": 116.4,
- "ecpi_usd": 0.5346
+ "ecpi_usd": 0.5396
},
{
"date": "2026-08-16",
"is_actual": true,
- "install": 1809,
+ "install": 1800,
"event1": 273,
"event2": 72,
"e1e2": 345,
- "e1e2_rate": 19.07,
+ "e1e2_rate": 19.17,
"midas_spend": 971.76,
"midas_spend_zar": 16034.04,
"payable_spend": 1035,
@@ -316,16 +317,16 @@
"daily_budget_zar": 16500.0,
"daily_cap": 333,
"ffr_rate": 103.5,
- "ecpi_usd": 0.5372
+ "ecpi_usd": 0.5399
},
{
"date": "2026-08-17",
"is_actual": true,
- "install": 1675,
+ "install": 1683,
"event1": 266,
"event2": 8,
"e1e2": 274,
- "e1e2_rate": 16.36,
+ "e1e2_rate": 16.28,
"midas_spend": 908.82,
"midas_spend_zar": 14995.53,
"payable_spend": 822,
@@ -333,16 +334,16 @@
"daily_budget_zar": 16500.0,
"daily_cap": 333,
"ffr_rate": 82.2,
- "ecpi_usd": 0.5426
+ "ecpi_usd": 0.54
},
{
"date": "2026-08-18",
"is_actual": true,
- "install": 1988,
+ "install": 1840,
"event1": 370,
"event2": 40,
"e1e2": 410,
- "e1e2_rate": 20.62,
+ "e1e2_rate": 22.28,
"midas_spend": 993.6,
"midas_spend_zar": 16394.4,
"payable_spend": 1230,
@@ -350,16 +351,16 @@
"daily_budget_zar": 16500.0,
"daily_cap": 333,
"ffr_rate": 123.0,
- "ecpi_usd": 0.4998
+ "ecpi_usd": 0.54
},
{
"date": "2026-08-19",
"is_actual": true,
- "install": 1543,
+ "install": 1517,
"event1": 438,
"event2": 13,
"e1e2": 451,
- "e1e2_rate": 29.23,
+ "e1e2_rate": 29.73,
"midas_spend": 812.35,
"midas_spend_zar": 13403.77,
"payable_spend": 1353,
@@ -367,16 +368,16 @@
"daily_budget_zar": 16500.0,
"daily_cap": 333,
"ffr_rate": 135.3,
- "ecpi_usd": 0.5265
+ "ecpi_usd": 0.5355
},
{
"date": "2026-08-20",
"is_actual": true,
- "install": 1737,
+ "install": 1720,
"event1": 352,
"event2": 8,
"e1e2": 360,
- "e1e2_rate": 20.73,
+ "e1e2_rate": 20.93,
"midas_spend": 911.15,
"midas_spend_zar": 15033.98,
"payable_spend": 1080,
@@ -384,16 +385,16 @@
"daily_budget_zar": 16500.0,
"daily_cap": 333,
"ffr_rate": 108.0,
- "ecpi_usd": 0.5246
+ "ecpi_usd": 0.5297
},
{
"date": "2026-08-21",
"is_actual": true,
- "install": 1877,
+ "install": 1867,
"event1": 265,
"event2": 4,
"e1e2": 269,
- "e1e2_rate": 14.33,
+ "e1e2_rate": 14.41,
"midas_spend": 989.64,
"midas_spend_zar": 16329.06,
"payable_spend": 807,
@@ -401,16 +402,16 @@
"daily_budget_zar": 16500.0,
"daily_cap": 333,
"ffr_rate": 80.7,
- "ecpi_usd": 0.5272
+ "ecpi_usd": 0.5301
},
{
"date": "2026-08-22",
"is_actual": true,
- "install": 1883,
+ "install": 1779,
"event1": 435,
"event2": 13,
"e1e2": 448,
- "e1e2_rate": 23.79,
+ "e1e2_rate": 25.18,
"midas_spend": 942.89,
"midas_spend_zar": 15557.68,
"payable_spend": 1344,
@@ -418,16 +419,16 @@
"daily_budget_zar": 16500.0,
"daily_cap": 333,
"ffr_rate": 134.4,
- "ecpi_usd": 0.5007
+ "ecpi_usd": 0.53
},
{
"date": "2026-08-23",
"is_actual": true,
- "install": 1876,
+ "install": 1863,
"event1": 329,
"event2": 10,
"e1e2": 339,
- "e1e2_rate": 18.07,
+ "e1e2_rate": 18.2,
"midas_spend": 987.64,
"midas_spend_zar": 16296.06,
"payable_spend": 1017,
@@ -435,7 +436,7 @@
"daily_budget_zar": 16500.0,
"daily_cap": 333,
"ffr_rate": 101.7,
- "ecpi_usd": 0.5265
+ "ecpi_usd": 0.5301
},
{
"date": "2026-08-24",
@@ -573,5 +574,47 @@
"ffr_rate": 0.0,
"ecpi_usd": null
}
+ ],
+ "weekly": [
+ {
+ "label": "Aug 01–Aug 02",
+ "install": 3061,
+ "event1": 375,
+ "event2": 49,
+ "e1e2": 424,
+ "payable_spend": 1272.0,
+ "midas_spend": 1957.15,
+ "e1e2_rate": 13.85
+ },
+ {
+ "label": "Aug 03–Aug 09",
+ "install": 10763,
+ "event1": 1780,
+ "event2": 167,
+ "e1e2": 1947,
+ "payable_spend": 5841.0,
+ "midas_spend": 4799.54,
+ "e1e2_rate": 18.09
+ },
+ {
+ "label": "Aug 10–Aug 16",
+ "install": 11703,
+ "event1": 1598,
+ "event2": 173,
+ "e1e2": 1771,
+ "payable_spend": 5313.0,
+ "midas_spend": 6158.79,
+ "e1e2_rate": 15.13
+ },
+ {
+ "label": "Aug 17–Aug 23",
+ "install": 12269,
+ "event1": 2455,
+ "event2": 96,
+ "e1e2": 2551,
+ "payable_spend": 7653.0,
+ "midas_spend": 6546.09,
+ "e1e2_rate": 20.79
+ }
]
}
diff --git a/index.html b/index.html
index f5ce3dd..a07f888 100644
--- a/index.html
+++ b/index.html
@@ -4,42 +4,42 @@
-
Amazon ZA 每日交付报告
+ Amazon - ZA daily tracker
-
-
+
8 月预算消耗
月度预算使用进度
预算按 E1+E2 × 49.50 ZAR 扣减
- 每日交付与转化
如何阅读:柱状图展示本月截至数据日的逐日 repostback 交付;结合 E1+E2% 判断每日转化效率,整月完整日期则保留在下方明细表。
每日 Install、Event1 与 Event2
均取 repostback;按 ZA 日期汇总
InstallEvent1Event2
每日 E1+E2%
(Event1 + Event2) ÷ Install
- 消耗对比
Midas spend 与 Payable spend
USD;Payable spend = (E1 + E2) × $3
Midas spendPayable spend
- 8 月每日明细
| 日期 | Install | Event1 | Event2 | Total | Event rate | Payable (ZAR) | 日预算 | FFR | Midas (USD) | eCPI |
|---|
+ 每日交付与转化
如何阅读:Install 仅取交付 repostback,不包含 app open;消耗趋势对比每日 Midas 与 Payable spend,转化趋势用于定位 Event rate 波动。
本月每日消耗趋势
USD;Midas spend 与 Payable spend
Midas spendPayable spend
每日 Install
仅取 delivery repostback,排除 af_app_opened
E1+E2% 趋势
(Event1 + Event2) ÷ Install
+ 8 月每日明细
| 日期 | Install | Event1 | Event2 | Total | Event rate | Payable (ZAR) | 日预算 | FFR | Midas (USD) |
|---|
+ 自然周汇总
| 自然周(周一至周日) | Install | Event1+2 | Event1+2% | Payable spend | Midas spend |
|---|
建议关注
- 优先关注 FFR 明显低于 100% 的日期,判断是流量不足、事件率下降还是日 cap 执行问题。
- 剩余预算需要的日均消耗已高于当前日预算;如目标是完整消耗月预算,需要确认是否提高每日 cap。
- 对比 Payable spend 与 Midas spend 的日级差额,排查差额扩大日期的事件质量和计费口径。