796 lines
16 KiB
JSON
796 lines
16 KiB
JSON
{
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||
"title": "Ozon · 当月投放表现",
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"generated_at": "2026-08-26T16:26:52+08:00",
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"timezone": "Asia/Shanghai",
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"period": {
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"start": "2026-08-01",
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"end": "2026-08-25",
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"days": 25
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},
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"countries": [
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"KZ",
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"UZ",
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"KG",
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"AM"
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],
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"kpis": {
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"TOTAL": {
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"installs": 40028.0,
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"revenue": 24820.6,
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"budget_usd": 33930.0,
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"ffr_percent": 69.72
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},
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"KZ": {
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"installs": 24033.0,
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"revenue": 16823.1,
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"budget_usd": 23450.0,
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"ffr_percent": 71.74
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},
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"UZ": {
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"installs": 10048.0,
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"revenue": 5024.0,
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"budget_usd": 7400.0,
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"ffr_percent": 67.89
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||
},
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"KG": {
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"installs": 3619.0,
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"revenue": 1809.5,
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"budget_usd": 3080.0,
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"ffr_percent": 58.75
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},
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"AM": {
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"installs": 2328.0,
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"revenue": 1164.0,
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"budget_usd": 1850.0,
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"ffr_percent": 62.92
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}
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},
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"summary": [
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{
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"country": "KZ",
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"installs": 24033.0,
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"revenue": 16823.1,
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"budget_usd": 23450.0,
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"ffr_percent": 71.74
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},
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{
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"country": "UZ",
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},
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{
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"country": "KG",
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"budget_usd": 3080.0,
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"ffr_percent": 58.75
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},
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{
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"country": "AM",
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"installs": 2328.0,
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"revenue": 1164.0,
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"avg_cac": 2888.4008,
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"cac_days": 24,
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"budget_usd": 1850.0,
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"ffr_percent": 62.92
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}
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],
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"records": [
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{
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"date": "2026-08-01",
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"installs": 890.0,
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"revenue": 623.0,
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"cac": 640.0
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},
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{
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"date": "2026-08-02",
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"revenue": 625.1,
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"cac": 486.0
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||
},
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{
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"date": "2026-08-03",
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"country": "KZ",
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"cac": 592.0
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},
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{
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"date": "2026-08-04",
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"country": "KZ",
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"installs": 927.0,
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},
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{
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"date": "2026-08-05",
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"cac": 542.0
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},
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{
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"date": "2026-08-06",
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"country": "KZ",
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"revenue": 687.4,
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"cac": 672.0
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},
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{
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"date": "2026-08-07",
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"country": "KZ",
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"installs": 997.0,
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"revenue": 697.9,
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"cac": 561.0
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},
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{
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"date": "2026-08-08",
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"country": "KZ",
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"installs": 969.0,
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"revenue": 678.3,
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"cac": 573.0
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},
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{
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"date": "2026-08-09",
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"country": "KZ",
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"installs": 1055.0,
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"revenue": 738.5,
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||
"cac": 838.0
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||
},
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{
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"date": "2026-08-10",
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"country": "KZ",
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"installs": 1075.0,
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"revenue": 752.5,
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"cac": 636.0
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||
},
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{
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"date": "2026-08-11",
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"country": "KZ",
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"cac": 745.0
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},
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{
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"date": "2026-08-12",
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"country": "KZ",
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"revenue": 723.8,
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"cac": 929.0
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},
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{
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"date": "2026-08-13",
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"cac": 837.0
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},
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{
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"date": "2026-08-14",
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},
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{
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"date": "2026-08-15",
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||
},
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{
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"date": "2026-08-16",
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},
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{
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"date": "2026-08-17",
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},
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{
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"date": "2026-08-18",
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"country": "KZ",
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"revenue": 477.4,
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"cac": 677.0
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},
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{
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"date": "2026-08-19",
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"country": "KZ",
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||
"revenue": 428.4,
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||
"cac": 582.0
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||
},
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{
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"date": "2026-08-20",
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"cac": 770.0
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||
},
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{
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"date": "2026-08-21",
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"country": "KZ",
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},
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{
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"date": "2026-08-22",
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"country": "KZ",
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"revenue": 908.6,
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"cac": 856.0
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||
},
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{
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"date": "2026-08-23",
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"country": "KZ",
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"installs": 1256.0,
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"revenue": 879.2,
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||
"cac": 1237.0
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||
},
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{
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"date": "2026-08-24",
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"country": "KZ",
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"revenue": 850.5,
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"cac": 946.0
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||
},
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{
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"date": "2026-08-25",
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"installs": 1258.0,
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||
"cac": null
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||
},
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{
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"date": "2026-08-01",
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"country": "UZ",
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"revenue": 124.0,
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"cac": 3449.0
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||
},
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{
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"date": "2026-08-02",
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"revenue": 139.0,
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"cac": 1737.0
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||
},
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{
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"date": "2026-08-03",
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"country": "UZ",
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||
"revenue": 124.5,
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||
"cac": 3574.0
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},
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{
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"date": "2026-08-04",
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"country": "UZ",
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"revenue": 132.5,
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||
"cac": 2146.0
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||
},
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{
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"date": "2026-08-05",
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"country": "UZ",
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"installs": 345.0,
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||
"revenue": 172.5,
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||
"cac": 3618.0
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||
},
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{
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"date": "2026-08-06",
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"country": "UZ",
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"installs": 374.0,
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"revenue": 187.0,
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"cac": 4598.0
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||
},
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{
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"date": "2026-08-07",
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||
"country": "UZ",
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||
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||
"cac": 2519.0
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||
},
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{
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||
"date": "2026-08-08",
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||
"country": "UZ",
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"installs": 402.0,
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||
"revenue": 201.0,
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||
"cac": 2416.0
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||
},
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{
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||
"date": "2026-08-09",
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||
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||
"installs": 400.0,
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||
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||
"cac": 3257.0
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||
},
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||
{
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||
"date": "2026-08-10",
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||
"country": "UZ",
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"installs": 550.0,
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||
"revenue": 275.0,
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||
"cac": 4493.0
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||
},
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||
{
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||
"date": "2026-08-11",
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||
"country": "UZ",
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||
"installs": 614.0,
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"revenue": 307.0,
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"cac": 4536.0
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||
},
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{
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||
"date": "2026-08-12",
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||
"country": "UZ",
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||
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||
"revenue": 307.0,
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||
"cac": 3349.0
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||
},
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||
{
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||
"date": "2026-08-13",
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||
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||
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||
"revenue": 304.0,
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||
"cac": 7011.0
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||
},
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{
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||
"date": "2026-08-14",
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"country": "UZ",
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||
"revenue": 293.5,
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||
"cac": 2545.0
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||
},
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||
{
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"date": "2026-08-15",
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||
"country": "UZ",
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||
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||
"revenue": 112.0,
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||
"cac": 3768.0
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||
},
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{
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||
"date": "2026-08-16",
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||
"revenue": 88.0,
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||
"cac": 0.0
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||
},
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{
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||
"date": "2026-08-17",
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||
"country": "UZ",
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||
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||
"cac": 8147.0
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||
},
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{
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"date": "2026-08-18",
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||
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||
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||
"cac": 20293.0
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||
},
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{
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||
"date": "2026-08-19",
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||
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||
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||
"revenue": 70.5,
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||
"cac": 8912.0
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||
},
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{
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||
"date": "2026-08-20",
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||
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||
"revenue": 62.0,
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||
"cac": 3829.0
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||
},
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{
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"date": "2026-08-21",
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||
"country": "UZ",
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"installs": 509.0,
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"revenue": 254.5,
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||
"cac": 2985.0
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||
},
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{
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||
"date": "2026-08-22",
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"country": "UZ",
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"installs": 530.0,
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||
"revenue": 265.0,
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||
"cac": 3415.0
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||
},
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||
{
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"date": "2026-08-23",
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||
"country": "UZ",
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||
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||
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||
"cac": 5181.0
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||
},
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||
{
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||
"date": "2026-08-24",
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||
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||
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||
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||
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||
},
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||
{
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||
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||
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||
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||
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||
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||
},
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||
{
|
||
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||
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||
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||
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||
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||
},
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||
{
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||
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||
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||
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|
||
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|
||
"cac": 0.0
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||
},
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||
{
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||
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||
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||
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||
"revenue": 71.5,
|
||
"cac": 5062.0
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||
},
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||
{
|
||
"date": "2026-08-04",
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||
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|
||
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|
||
"revenue": 81.0,
|
||
"cac": 3550.0
|
||
},
|
||
{
|
||
"date": "2026-08-05",
|
||
"country": "KG",
|
||
"installs": 165.0,
|
||
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|
||
"cac": 11642.0
|
||
},
|
||
{
|
||
"date": "2026-08-06",
|
||
"country": "KG",
|
||
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|
||
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|
||
"cac": 7450.0
|
||
},
|
||
{
|
||
"date": "2026-08-07",
|
||
"country": "KG",
|
||
"installs": 170.0,
|
||
"revenue": 85.0,
|
||
"cac": 7380.0
|
||
},
|
||
{
|
||
"date": "2026-08-08",
|
||
"country": "KG",
|
||
"installs": 162.0,
|
||
"revenue": 81.0,
|
||
"cac": 5100.0
|
||
},
|
||
{
|
||
"date": "2026-08-09",
|
||
"country": "KG",
|
||
"installs": 171.0,
|
||
"revenue": 85.5,
|
||
"cac": 2684.0
|
||
},
|
||
{
|
||
"date": "2026-08-10",
|
||
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|
||
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|
||
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|
||
"cac": 3278.0
|
||
},
|
||
{
|
||
"date": "2026-08-11",
|
||
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|
||
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|
||
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|
||
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|
||
},
|
||
{
|
||
"date": "2026-08-12",
|
||
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|
||
"installs": 186.0,
|
||
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|
||
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|
||
},
|
||
{
|
||
"date": "2026-08-13",
|
||
"country": "KG",
|
||
"installs": 179.0,
|
||
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|
||
"cac": 0.0
|
||
},
|
||
{
|
||
"date": "2026-08-14",
|
||
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|
||
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|
||
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|
||
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|
||
},
|
||
{
|
||
"date": "2026-08-15",
|
||
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|
||
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|
||
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|
||
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|
||
},
|
||
{
|
||
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|
||
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|
||
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|
||
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|
||
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|
||
},
|
||
{
|
||
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|
||
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|
||
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|
||
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|
||
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|
||
},
|
||
{
|
||
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|
||
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|
||
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|
||
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|
||
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|
||
},
|
||
{
|
||
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|
||
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|
||
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|
||
"revenue": 11.0,
|
||
"cac": 4471.0
|
||
},
|
||
{
|
||
"date": "2026-08-20",
|
||
"country": "KG",
|
||
"installs": 28.0,
|
||
"revenue": 14.0,
|
||
"cac": 6257.0
|
||
},
|
||
{
|
||
"date": "2026-08-21",
|
||
"country": "KG",
|
||
"installs": 192.0,
|
||
"revenue": 96.0,
|
||
"cac": 15812.0
|
||
},
|
||
{
|
||
"date": "2026-08-22",
|
||
"country": "KG",
|
||
"installs": 210.0,
|
||
"revenue": 105.0,
|
||
"cac": 9055.0
|
||
},
|
||
{
|
||
"date": "2026-08-23",
|
||
"country": "KG",
|
||
"installs": 229.0,
|
||
"revenue": 114.5,
|
||
"cac": 6249.0
|
||
},
|
||
{
|
||
"date": "2026-08-24",
|
||
"country": "KG",
|
||
"installs": 230.0,
|
||
"revenue": 115.0,
|
||
"cac": 5940.0
|
||
},
|
||
{
|
||
"date": "2026-08-25",
|
||
"country": "KG",
|
||
"installs": 216.0,
|
||
"revenue": 108.0,
|
||
"cac": null
|
||
},
|
||
{
|
||
"date": "2026-08-01",
|
||
"country": "AM",
|
||
"installs": 84.0,
|
||
"revenue": 42.0,
|
||
"cac": 2308.42
|
||
},
|
||
{
|
||
"date": "2026-08-02",
|
||
"country": "AM",
|
||
"installs": 81.0,
|
||
"revenue": 40.5,
|
||
"cac": 2224.98
|
||
},
|
||
{
|
||
"date": "2026-08-03",
|
||
"country": "AM",
|
||
"installs": 127.0,
|
||
"revenue": 63.5,
|
||
"cac": 3587.78
|
||
},
|
||
{
|
||
"date": "2026-08-04",
|
||
"country": "AM",
|
||
"installs": 122.0,
|
||
"revenue": 61.0,
|
||
"cac": 1751.5
|
||
},
|
||
{
|
||
"date": "2026-08-05",
|
||
"country": "AM",
|
||
"installs": 107.0,
|
||
"revenue": 53.5,
|
||
"cac": 6019.78
|
||
},
|
||
{
|
||
"date": "2026-08-06",
|
||
"country": "AM",
|
||
"installs": 143.0,
|
||
"revenue": 71.5,
|
||
"cac": 4135.48
|
||
},
|
||
{
|
||
"date": "2026-08-07",
|
||
"country": "AM",
|
||
"installs": 141.0,
|
||
"revenue": 70.5,
|
||
"cac": 4074.46
|
||
},
|
||
{
|
||
"date": "2026-08-08",
|
||
"country": "AM",
|
||
"installs": 136.0,
|
||
"revenue": 68.0,
|
||
"cac": 3824.85
|
||
},
|
||
{
|
||
"date": "2026-08-09",
|
||
"country": "AM",
|
||
"installs": 129.0,
|
||
"revenue": 64.5,
|
||
"cac": 0.0
|
||
},
|
||
{
|
||
"date": "2026-08-10",
|
||
"country": "AM",
|
||
"installs": 124.0,
|
||
"revenue": 62.0,
|
||
"cac": 7132.05
|
||
},
|
||
{
|
||
"date": "2026-08-11",
|
||
"country": "AM",
|
||
"installs": 136.0,
|
||
"revenue": 68.0,
|
||
"cac": 7806.27
|
||
},
|
||
{
|
||
"date": "2026-08-12",
|
||
"country": "AM",
|
||
"installs": 126.0,
|
||
"revenue": 63.0,
|
||
"cac": 3517.38
|
||
},
|
||
{
|
||
"date": "2026-08-13",
|
||
"country": "AM",
|
||
"installs": 124.0,
|
||
"revenue": 62.0,
|
||
"cac": 7146.1
|
||
},
|
||
{
|
||
"date": "2026-08-14",
|
||
"country": "AM",
|
||
"installs": 112.0,
|
||
"revenue": 56.0,
|
||
"cac": 2248.79
|
||
},
|
||
{
|
||
"date": "2026-08-15",
|
||
"country": "AM",
|
||
"installs": 19.0,
|
||
"revenue": 9.5,
|
||
"cac": 0.0
|
||
},
|
||
{
|
||
"date": "2026-08-16",
|
||
"country": "AM",
|
||
"installs": 25.0,
|
||
"revenue": 12.5,
|
||
"cac": 0.0
|
||
},
|
||
{
|
||
"date": "2026-08-17",
|
||
"country": "AM",
|
||
"installs": 30.0,
|
||
"revenue": 15.0,
|
||
"cac": 0.0
|
||
},
|
||
{
|
||
"date": "2026-08-18",
|
||
"country": "AM",
|
||
"installs": 28.0,
|
||
"revenue": 14.0,
|
||
"cac": 0.0
|
||
},
|
||
{
|
||
"date": "2026-08-19",
|
||
"country": "AM",
|
||
"installs": 19.0,
|
||
"revenue": 9.5,
|
||
"cac": 0.0
|
||
},
|
||
{
|
||
"date": "2026-08-20",
|
||
"country": "AM",
|
||
"installs": 15.0,
|
||
"revenue": 7.5,
|
||
"cac": 0.0
|
||
},
|
||
{
|
||
"date": "2026-08-21",
|
||
"country": "AM",
|
||
"installs": 75.0,
|
||
"revenue": 37.5,
|
||
"cac": 0.0
|
||
},
|
||
{
|
||
"date": "2026-08-22",
|
||
"country": "AM",
|
||
"installs": 67.0,
|
||
"revenue": 33.5,
|
||
"cac": 2283.09
|
||
},
|
||
{
|
||
"date": "2026-08-23",
|
||
"country": "AM",
|
||
"installs": 71.0,
|
||
"revenue": 35.5,
|
||
"cac": 0.0
|
||
},
|
||
{
|
||
"date": "2026-08-24",
|
||
"country": "AM",
|
||
"installs": 119.0,
|
||
"revenue": 59.5,
|
||
"cac": 11260.69
|
||
},
|
||
{
|
||
"date": "2026-08-25",
|
||
"country": "AM",
|
||
"installs": 168.0,
|
||
"revenue": 84.0,
|
||
"cac": null
|
||
}
|
||
],
|
||
"definitions": {
|
||
"period": "当月 1 号至昨天",
|
||
"installs": "各国家区块的 Install",
|
||
"revenue": "各国家区块的 Revenue（USD），取源表 Daily Spend 列",
|
||
"cac": "各国家区块的 CAC from client report 原始值；不改算、不标记为 USD",
|
||
"budget_usd": "源表 Current Month Budget，按 Total 与各国读取",
|
||
"ffr_percent": "源表 FFR，按 Total 与各国读取"
|
||
}
|
||
} |