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Refine Amazon ZA daily tracker

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zouyun
2026-08-24 16:51:55 +08:00
parent 7ba8ff6936
commit 838b7a844b
3 changed files with 161 additions and 94 deletions
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data.json
+116 -73
View File
@@ -2,18 +2,18 @@
"meta": {
"package": "com.amazon.mShop.android.shopping",
"geo": "ZA",
"generated_at": "2026-08-24T08:27:15+00:00",
"generated_at": "2026-08-24T08:51:01+00:00",
"date_start": "2026-08-01",
"date_end": "2026-08-31",
"data_cutoff": "2026-08-23",
"currency": "USD",
"install_definition": "af_app_opened repostback",
"install_definition": "delivery repostback (attributed installs); af_app_opened excluded",
"event_definition": "event1/event2 repostback",
"rate_definition": "(event1 + event2) / Install",
"payable_definition": "(event1 + event2) × $3"
},
"totals": {
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"event1": 6208,
"event2": 485,
"e1e2": 6693,
@@ -21,7 +21,7 @@
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"payable_spend": 20079,
"payable_spend_zar": 331303.5,
"e1e2_rate": 17.1
"e1e2_rate": 17.71
},
"budget": {
"monthly_budget_zar": 511500.0,
@@ -43,17 +43,18 @@
"required_daily_budget_zar": 22524.56,
"required_daily_events": 455,
"projected_month_spend_zar": 446539.5,
"projected_month_variance_zar": 64960.5
"projected_month_variance_zar": 64960.5,
"mtd_expected_ffr": 77.42
},
"daily": [
{
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"payable_spend": 912,
@@ -61,16 +62,16 @@
"daily_budget_zar": 16500.0,
"daily_cap": 333,
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"ecpi_usd": 0.6391
},
{
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"payable_spend": 360,
@@ -78,16 +79,16 @@
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},
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"payable_spend": 1374,
@@ -95,16 +96,16 @@
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{
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@@ -112,16 +113,16 @@
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@@ -129,12 +130,12 @@
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},
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@@ -146,16 +147,16 @@
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@@ -163,16 +164,16 @@
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@@ -180,16 +181,16 @@
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@@ -197,16 +198,16 @@
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@@ -214,16 +215,16 @@
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"midas_spend_zar": 14379.75,
"payable_spend": 729,
@@ -231,16 +232,16 @@
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{
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"midas_spend_zar": 14548.05,
"payable_spend": 864,
@@ -248,16 +249,16 @@
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@@ -265,16 +266,16 @@
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"payable_spend": 597,
@@ -282,16 +283,16 @@
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"payable_spend": 1164,
@@ -299,16 +300,16 @@
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"e1e2_rate": 19.17,
"midas_spend": 971.76,
"midas_spend_zar": 16034.04,
"payable_spend": 1035,
@@ -316,16 +317,16 @@
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"ecpi_usd": 0.5399
},
{
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"e1e2_rate": 16.28,
"midas_spend": 908.82,
"midas_spend_zar": 14995.53,
"payable_spend": 822,
@@ -333,16 +334,16 @@
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{
"date": "2026-08-18",
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"midas_spend": 993.6,
"midas_spend_zar": 16394.4,
"payable_spend": 1230,
@@ -350,16 +351,16 @@
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},
{
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"e1e2_rate": 29.73,
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"midas_spend_zar": 13403.77,
"payable_spend": 1353,
@@ -367,16 +368,16 @@
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{
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"midas_spend": 911.15,
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"payable_spend": 1080,
@@ -384,16 +385,16 @@
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{
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@@ -401,16 +402,16 @@
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"payable_spend": 1344,
@@ -418,16 +419,16 @@
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{
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@@ -435,7 +436,7 @@
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},
{
"date": "2026-08-24",
@@ -573,5 +574,47 @@
"ffr_rate": 0.0,
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}
],
"weekly": [
{
"label": "Aug 01–Aug 02",
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"payable_spend": 1272.0,
"midas_spend": 1957.15,
"e1e2_rate": 13.85
},
{
"label": "Aug 03–Aug 09",
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"payable_spend": 5841.0,
"midas_spend": 4799.54,
"e1e2_rate": 18.09
},
{
"label": "Aug 10–Aug 16",
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},
{
"label": "Aug 17–Aug 23",
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}
]
}
index.html
+16 -16
View File
@@ -4,42 +4,42 @@
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<meta name="viewport" content="width=device-width,initial-scale=1">
<meta name="color-scheme" content="light dark">
<title>Amazon ZA 每日交付报告</title>
<title>Amazon - ZA daily tracker</title>
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</style>
</head>
<body><div id="login" class="login-shell"><form id="loginForm" class="login-card" autocomplete="on"><div class="eyebrow">Restricted Report</div><h1>登录查看报告</h1><p>请输入获授权的邮箱与密码。</p><label class="field">邮箱<input id="email" type="email" autocomplete="username" required></label><label class="field">密码<input id="password" type="password" autocomplete="current-password" required></label><button id="loginButton" type="submit">登录</button><div id="loginError" class="login-error" role="alert" aria-live="polite"></div><p class="access-note">仅授权名单内的邮箱可以访问。</p></form></div><main id="report" hidden>
<header class="hero"><div class="eyebrow">Daily Delivery · ZA</div><h1>Amazon ZA 每日交付报告</h1><p>包名：com.amazon.mShop.android.shopping。聚焦 repostback 交付、E1+E2 转化与 Midas / Payable spend。</p><div class="status"><span class="dot"></span><span id="range">正在载入数据…</span></div></header>
<section><h2>Executive Summary</h2><div id="summaryText" class="panel takeaway">载入中…</div></section>
<header class="hero"><div class="eyebrow">Daily Delivery · ZA</div><h1>Amazon - ZA daily tracker</h1><p>包名：com.amazon.mShop.android.shopping。聚焦 repostback 交付、E1+E2 转化与 Midas / Payable spend。</p><div class="status"><span class="dot"></span><span id="range">正在载入数据…</span></div></header>
<section><h2>核心指标</h2><div class="summary" id="cards"></div></section>
<section><h2>8 月预算消耗</h2><div id="budgetText" class="takeaway"></div><div class="summary" id="budgetCards" style="margin-top:14px"></div><div class="panel"><div class="chart-title">月度预算使用进度</div><div class="chart-sub">预算按 E1+E2 × 49.50 ZAR 扣减</div><div class="progress"><div id="budgetProgress" class="progress-fill"></div></div><div class="progress-labels"><span id="budgetUsed"></span><span id="budgetTotal"></span></div></div></section>
<section><h2>每日交付与转化</h2><div class="takeaway"><strong>如何阅读：</strong>柱状图展示本月截至数据日的逐日 repostback 交付；结合 E1+E2% 判断每日转化效率，整月完整日期则保留在下方明细表。</div><div class="charts"><div class="panel chart"><div class="chart-head"><div class="chart-title">每日 Install、Event1 与 Event2</div><div class="chart-sub">均取 repostback；按 ZA 日期汇总</div></div><div id="deliveryChart" class="bars"></div><div class="legend"><span><i class="swatch" style="background:var(--blue)"></i>Install</span><span><i class="swatch" style="background:var(--gold)"></i>Event1</span><span><i class="swatch" style="background:var(--orange)"></i>Event2</span></div></div><div class="panel chart"><div class="chart-head"><div class="chart-title">每日 E1+E2%</div><div class="chart-sub">(Event1 + Event2) ÷ Install</div></div><div id="rateChart" class="bars rate-bars"></div></div></div></section>
<section><h2>消耗对比</h2><div id="spendText" class="takeaway"></div><div class="panel chart"><div class="chart-head"><div class="chart-title">Midas spend 与 Payable spend</div><div class="chart-sub">USD；Payable spend = (E1 + E2) × $3</div></div><div id="spendChart" class="bars"></div><div class="legend"><span><i class="swatch" style="background:var(--blue)"></i>Midas spend</span><span><i class="swatch" style="background:var(--gold)"></i>Payable spend</span></div></div></section>
<section><h2>8 月每日明细</h2><div class="panel" style="overflow-x:auto"><table><thead><tr><th>日期</th><th>Install</th><th>Event1</th><th>Event2</th><th>Total</th><th>Event rate</th><th>Payable (ZAR)</th><th>日预算</th><th>FFR</th><th>Midas (USD)</th><th>eCPI</th></tr></thead><tbody id="rows"></tbody></table><div class="footer-note">口径：Install、Event1、Event2 均取 repostback；Total = E1+E2；FFR = Total ÷ Daily cap。灰色日期为数据截止日之后的剩余月份。</div></div></section>
<section><h2>每日交付与转化</h2><div class="takeaway"><strong>如何阅读：</strong>Install 仅取交付 repostback，不包含 app open；消耗趋势对比每日 Midas 与 Payable spend，转化趋势用于定位 Event rate 波动。</div><div class="panel chart"><div class="chart-head"><div class="chart-title">本月每日消耗趋势</div><div class="chart-sub">USD；Midas spend 与 Payable spend</div></div><div id="spendTrend"></div><div class="legend"><span><i class="swatch" style="background:var(--blue)"></i>Midas spend</span><span><i class="swatch" style="background:var(--gold)"></i>Payable spend</span></div></div><div class="charts"><div class="panel chart"><div class="chart-head"><div class="chart-title">每日 Install</div><div class="chart-sub">仅取 delivery repostback，排除 af_app_opened</div></div><div id="installChart" class="bars"></div></div><div class="panel chart"><div class="chart-head"><div class="chart-title">E1+E2% 趋势</div><div class="chart-sub">(Event1 + Event2) ÷ Install</div></div><div id="rateTrend"></div></div></div></section>
<section><h2>8 月每日明细</h2><div class="panel table-wrap"><table><thead><tr><th>日期</th><th>Install</th><th>Event1</th><th>Event2</th><th>Total</th><th>Event rate</th><th>Payable (ZAR)</th><th>日预算</th><th>FFR</th><th>Midas (USD)</th></tr></thead><tbody id="rows"></tbody></table><div class="footer-note">口径：Install 仅取交付 repostback；Total = E1+E2；FFR = Total ÷ Daily cap。Event rate 较前一日波动 ≥5 个百分点时突出显示；灰色日期为数据截止日之后。</div></div></section>
<section><h2>自然周汇总</h2><div class="panel table-wrap"><table><thead><tr><th>自然周（周一至周日）</th><th>Install</th><th>Event1+2</th><th>Event1+2%</th><th>Payable spend</th><th>Midas spend</th></tr></thead><tbody id="weeklyRows"></tbody></table><div class="footer-note">金额为 USD；首周和末周按 8 月自然月边界截取，当前周统计至数据截止日。</div></div></section>
<section><h2>建议关注</h2><div class="panel"><ul><li>优先关注 FFR 明显低于 100% 的日期，判断是流量不足、事件率下降还是日 cap 执行问题。</li><li>剩余预算需要的日均消耗已高于当前日预算；如目标是完整消耗月预算，需要确认是否提高每日 cap。</li><li>对比 Payable spend 与 Midas spend 的日级差额，排查差额扩大日期的事件质量和计费口径。</li></ul></div></section>
</main><script>
const fmt=n=>new Intl.NumberFormat('en-US').format(n), money=n=>'$'+new Intl.NumberFormat('en-US',{minimumFractionDigits:2,maximumFractionDigits:2}).format(n), pct=n=>n==null?'—':n.toFixed(2)+'%';
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async function loadReport(){fetch('data.json',{cache:'no-store'}).then(r=>{if(!r.ok)throw Error('data.json '+r.status);return r.json()}).then(data=>{
const t=data.totals,b=data.budget,all=data.daily,d=all.filter(x=>x.is_actual),latest=d[d.length-1],first=d[0];document.getElementById('range').textContent=`2026-08-01 至 2026-08-31 · 数据截至 ${data.meta.data_cutoff}`;
const delta=first&&latest?latest.e1e2_rate-first.e1e2_rate:0;document.getElementById('summaryText').innerHTML=`<strong>截至 ${data.meta.data_cutoff}，累计 ${fmt(t.install)} Install，产生 ${fmt(t.e1e2)} 个 E1+E2，整体转化率 ${pct(t.e1e2_rate)}。</strong> 已消耗月预算 ${pct(b.used_rate)}，当前消耗进度相当于同期预算的 ${pct(b.pacing_rate)}。按当前日均速度推算，月底预计${b.projected_month_variance_zar>=0?'结余':'超支'} ZAR ${fmt(Math.abs(b.projected_month_variance_zar))}。`;
const cards=[['Install',fmt(t.install),'af_app_opened repostback'],['E1 + E2',fmt(t.e1e2),`${fmt(t.event1)} E1 · ${fmt(t.event2)} E2`],['E1+E2%',pct(t.e1e2_rate),'累计 E1+E2 ÷ 累计 Install'],['Payable spend',money(t.payable_spend),`Midas spend ${money(t.midas_spend)}`]];document.getElementById('cards').innerHTML=cards.map(x=>`<div class="card"><div class="label">${x[0]}</div><div class="value">${x[1]}</div><div class="note">${x[2]}</div></div>`).join('');
const budgetCards=[['月度预算','R '+fmt(b.monthly_budget_zar),money(b.monthly_budget_usd)],['已用预算','R '+fmt(b.used_budget_zar),pct(b.used_rate)+' of month'],['剩余预算','R '+fmt(b.remaining_budget_zar),money(b.remaining_budget_usd)],['剩余日均需求','R '+fmt(b.required_daily_budget_zar),`${fmt(b.required_daily_events)} E1+E2 / day`]];document.getElementById('budgetCards').innerHTML=budgetCards.map(x=>`<div class="card"><div class="label">${x[0]}</div><div class="value">${x[1]}</div><div class="note">${x[2]}</div></div>`).join('');
const t=data.totals,b=data.budget,all=data.daily,d=all.filter(x=>x.is_actual);document.getElementById('range').textContent=`2026-08-01 至 2026-08-31 · 数据截至 ${data.meta.data_cutoff}`;
const cards=[['Install',fmt(t.install),'仅 delivery repostback；排除 app open'],['E1 + E2',fmt(t.e1e2),`${fmt(t.event1)} E1 · ${fmt(t.event2)} E2`],['E1+E2%',pct(t.e1e2_rate),'累计 E1+E2 ÷ 累计 Install'],['Payable spend',money(t.payable_spend),`Midas spend ${money(t.midas_spend)}`]];document.getElementById('cards').innerHTML=cards.map(x=>`<div class="card"><div class="label">${x[0]}</div><div class="value">${x[1]}</div><div class="note">${x[2]}</div></div>`).join('');
const budgetCards=[['月度预算','R '+fmt(b.monthly_budget_zar),money(b.monthly_budget_usd)],['已用预算','R '+fmt(b.used_budget_zar),`${pct(b.used_rate)} used · MTD expected FFR ${pct(b.mtd_expected_ffr)}`],['剩余预算','R '+fmt(b.remaining_budget_zar),money(b.remaining_budget_usd)],['剩余日均需求','R '+fmt(b.required_daily_budget_zar),`${fmt(b.required_daily_events)} E1+E2 / day`]];document.getElementById('budgetCards').innerHTML=budgetCards.map(x=>`<div class="card"><div class="label">${x[0]}</div><div class="value">${x[1]}</div><div class="note">${x[2]}</div></div>`).join('');
document.getElementById('budgetText').innerHTML=`<strong>预算消耗低于截至当前日期的均匀进度。</strong> 已用 R ${fmt(b.used_budget_zar)}，同期预算应为 R ${fmt(b.expected_budget_to_date_zar)}；剩余 ${b.remaining_days} 天需要日均 R ${fmt(b.required_daily_budget_zar)}，高于当前日预算 R ${fmt(b.daily_budget_zar)}。`;
document.getElementById('budgetProgress').style.width=Math.min(b.used_rate,100)+'%';document.getElementById('budgetUsed').textContent=`已用 ${pct(b.used_rate)} · R ${fmt(b.used_budget_zar)}`;document.getElementById('budgetTotal').textContent=`总预算 R ${fmt(b.monthly_budget_zar)}`;
bars(document.getElementById('deliveryChart'),d,[{key:'install',color:'var(--blue)',format:fmt},{key:'event1',color:'var(--gold)',format:fmt},{key:'event2',color:'var(--orange)',format:fmt}],Math.max(...d.flatMap(x=>[x.install,x.event1,x.event2]),1));
bars(document.getElementById('rateChart'),d,[{key:'e1e2_rate',color:'var(--orange)',format:pct}],Math.max(...d.map(x=>x.e1e2_rate||0),1));
bars(document.getElementById('spendChart'),d,[{key:'midas_spend',color:'var(--blue)',format:money},{key:'payable_spend',color:'var(--gold)',format:money}],Math.max(...d.flatMap(x=>[x.midas_spend,x.payable_spend]),1));
const gap=t.payable_spend-t.midas_spend;document.getElementById('spendText').innerHTML=`<strong>累计 Payable spend ${gap>=0?'高于':'低于'} Midas spend ${money(Math.abs(gap))}。</strong> 该差额来自约定的事件计费公式与平台实际消耗之间的口径差异，不应直接解读为利润。`;
document.getElementById('rows').innerHTML=all.map(x=>`<tr class="${x.is_actual?'':'future'}"><td>${x.date}</td><td>${fmt(x.install)}</td><td>${fmt(x.event1)}</td><td>${fmt(x.event2)}</td><td>${fmt(x.e1e2)}</td><td>${pct(x.e1e2_rate)}</td><td>R ${fmt(x.payable_spend_zar)}</td><td>R ${fmt(x.daily_budget_zar)}</td><td>${pct(x.ffr_rate)}</td><td>${money(x.midas_spend)}</td><td>${x.ecpi_usd==null?'—':money(x.ecpi_usd)}</td></tr>`).join('');
}).catch(e=>{document.getElementById('summaryText').className='error';document.getElementById('summaryText').textContent='数据载入失败：'+e.message})}
lineChart(document.getElementById('spendTrend'),d,[{key:'midas_spend',name:'Midas spend',color:'var(--blue)'},{key:'payable_spend',name:'Payable spend',color:'var(--gold)'}],v=>'$'+Math.round(v));
bars(document.getElementById('installChart'),d,[{key:'install',color:'var(--blue)',format:fmt}],Math.max(...d.map(x=>x.install),1));
lineChart(document.getElementById('rateTrend'),d,[{key:'e1e2_rate',name:'E1+E2%',color:'var(--orange)'}],v=>v.toFixed(0)+'%');
document.getElementById('rows').innerHTML=all.map((x,i)=>{const prev=i?all[i-1]:null,spike=x.is_actual&&prev&&prev.is_actual&&Math.abs((x.e1e2_rate||0)-(prev.e1e2_rate||0))>=5;return `<tr class="${x.is_actual?'':'future'}"><td>${x.date}</td><td>${fmt(x.install)}</td><td>${fmt(x.event1)}</td><td>${fmt(x.event2)}</td><td>${fmt(x.e1e2)}</td><td class="${spike?'rate-spike':''}">${pct(x.e1e2_rate)}</td><td>R ${fmt(x.payable_spend_zar)}</td><td>R ${fmt(x.daily_budget_zar)}</td><td>${pct(x.ffr_rate)}</td><td>${money(x.midas_spend)}</td></tr>`}).join('');
document.getElementById('weeklyRows').innerHTML=data.weekly.map(w=>`<tr><td>${w.label}</td><td>${fmt(w.install)}</td><td>${fmt(w.e1e2)}</td><td>${pct(w.e1e2_rate)}</td><td>${money(w.payable_spend)}</td><td>${money(w.midas_spend)}</td></tr>`).join('');
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</script></body></html>
update.sh
+29 -5
View File
@@ -23,12 +23,14 @@ unit_price_zar = 49.5
fx_zar_per_usd = 16.5
spend = defaultdict(float)
repostback_installs = defaultdict(int)
with (root / "source-delivery.csv").open(encoding="utf-8-sig", newline="") as f:
for row in csv.DictReader(f):
if row.get("广告包") == package and row.get("国家") == geo:
day = row.get("日期", "")
if len(day) == 8 and day.isdigit():
spend[day] += float(row.get("平台消耗") or 0)
repostback_installs[day] += int(float(row.get("归因安装") or 0))
events = defaultdict(lambda: defaultdict(int))
with (root / "source-events.csv").open(encoding="utf-8-sig", newline="") as f:
@@ -38,7 +40,7 @@ with (root / "source-events.csv").open(encoding="utf-8-sig", newline="") as f:
if len(row) < 7 or row[2] != package or row[3] != geo:
continue
name, day = row[0], row[1]
if name not in {"af_app_opened", "event1", "event2"}:
if name not in {"event1", "event2"}:
continue
# The source export leaves its last three headers blank. The second
# numeric column after midas_campaign_id is the repostback count.
@@ -46,8 +48,7 @@ with (root / "source-events.csv").open(encoding="utf-8-sig", newline="") as f:
repostback = int(float(row[6] or 0))
except (ValueError, TypeError):
repostback = 0
key = "install" if name == "af_app_opened" else name
events[day][key] += repostback
events[day][name] += repostback
source_days = sorted(set(spend) | set(events))
data_cutoff = source_days[-1] if source_days else None
@@ -58,7 +59,7 @@ while cursor <= launch_end:
cursor += timedelta(days=1)
daily = []
for day in days:
install = events[day]["install"]
install = repostback_installs[day]
event1 = events[day]["event1"]
event2 = events[day]["event2"]
conversions = event1 + event2
@@ -123,8 +124,30 @@ budget = {
"required_daily_events": round(remaining_budget_zar / remaining_days / unit_price_zar) if remaining_days else 0,
"projected_month_spend_zar": round(projected_month_spend, 2),
"projected_month_variance_zar": round(monthly_budget_zar - projected_month_spend, 2),
"mtd_expected_ffr": round(min(datetime.now().day, 31) / 31 * 100, 2),
}
weeks = []
for row in actual_daily:
row_date = datetime.strptime(row["date"], "%Y-%m-%d").date()
week_start = row_date - timedelta(days=row_date.weekday())
week_end = week_start + timedelta(days=6)
label_start = max(week_start, launch_start)
label_end = min(week_end, launch_end)
key = week_start.isoformat()
if not weeks or weeks[-1]["key"] != key:
weeks.append({"key": key, "label": f"{label_start.strftime('%b %d')}–{label_end.strftime('%b %d')}", "install": 0, "event1": 0, "event2": 0, "e1e2": 0, "payable_spend": 0.0, "midas_spend": 0.0})
week = weeks[-1]
for metric in ("install", "event1", "event2", "e1e2"):
week[metric] += row[metric]
week["payable_spend"] += row["payable_spend"]
week["midas_spend"] += row["midas_spend"]
for week in weeks:
week["e1e2_rate"] = round(week["e1e2"] / week["install"] * 100, 2) if week["install"] else None
week["payable_spend"] = round(week["payable_spend"], 2)
week["midas_spend"] = round(week["midas_spend"], 2)
week.pop("key", None)
payload = {
"meta": {
"package": package,
@@ -134,7 +157,7 @@ payload = {
"date_end": daily[-1]["date"] if daily else None,
"data_cutoff": f"{data_cutoff[:4]}-{data_cutoff[4:6]}-{data_cutoff[6:]}" if data_cutoff else None,
"currency": "USD",
"install_definition": "af_app_opened repostback",
"install_definition": "delivery repostback (attributed installs); af_app_opened excluded",
"event_definition": "event1/event2 repostback",
"rate_definition": "(event1 + event2) / Install",
"payable_definition": "(event1 + event2) × $3",
@@ -142,6 +165,7 @@ payload = {
"totals": totals,
"budget": budget,
"daily": daily,
"weekly": weeks,
}
tmp = root / "data.json.tmp"